Analyse Ryanair business environment within the United Kingdom and globally using the case study provided, the UK Government tourism recovery plan, Ryanair annual reports and other relevant sources

Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 4. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures as well as exercising autonomy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of study or work.

A pass mark (40% or above) demonstrates achievement of all learning outcomes associated with the module assessment

Assessment category

Introductory knowledge and understanding of the basic underlying concepts and principles of the subject(s)

Cognitive and intellectual skills

Reading and referencing

Presentation, style, and structure

Work that significantly exceeds the specified word limit may be penalized

Pass Mark

90%-100%

Excellent work showing flawless understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4.

Insightful and accurate interpretation and evaluation of information and ideas, based on an excellent application of the most appropriate skills, methods, and procedures. Work shows full awareness of the nature of the area of study and different perspectives or approaches within it

Insightful and effective use of a carefully selected range of relevant reading. Consistently accurate application of referencing.

Exemplary presentation of work that is fluent and flawless throughout.

80%-89%

High quality work showing fluent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4.

Excellent interpretation and evaluation of information and ideas, employing highly appropriate skills, methods, and procedures. Work shows strong awareness of the nature of the area of study and different perspectives or approaches within it

Consistent and balanced engagement with a refined selection of many types of relevant reading. Consistently accurate application of referencing.

Highly effective presentation of work that is coherently structured and clearly expressed throughout.

70% – 79%

Commendable work showing detailed understanding of the basic underlying concepts and principles of the subject(s), resulting in students being highly prepared for study at Level 4.

Effective interpretation and evaluation of information and ideas, showing effective use of appropriate skills, methods, and procedures. Work shows well established awareness of the nature of the area of study and different perspectives or approaches within it.

Consistent engagement with a wide range of relevant reading. Consistently accurate application of referencing.

Well-formed presentation of work that is coherently structured and clearly expressed throughout.

60% – 69%

Work of solid quality showing competent and consistent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being well prepared for study at Level 4.

Good interpretation and evaluation of information and ideas, using appropriate skills, methods, and procedures. Work shows sound awareness of the nature of the area of study and different perspectives or approaches within it.  

Engagement with a wide range of relevant reading. Sound application of referencing, with no inaccuracies or inconsistencies.

Competent presentation of work in terms of structure and clarity of expression.

Level 3

Introductory knowledge

Cognitive and intellectual skills

Reading and referencing

Presentation, style, and structure

Pass mark

50% – 59%

Adequate work showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being prepared for study at Level 4, but lacking depth and breadth.

Adequate interpretation and evaluation of information and ideas, largely using appropriate skills, methods, and procedures. Work shows awareness of the nature of the area of study and an emerging awareness of different perspectives or approaches within it.

Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies.

Work is structured in a largely coherent manner and is for the most part clearly expressed.

40% – 49%

Simple factual approach showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being largely prepared for study at Level 4. Narrow or misguided selection of material, with elements missing or inaccurate.

A limited interpretation and evaluation of information and ideas, showing emerging awareness of the nature of the area of study and different perspectives or approaches within it, although not always logical or coherent and with inaccuracies.

Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing may show inaccuracies and/or inconsistencies.

Ordered presentation in which relevant ideas / concepts are reasonably expressed.

Marginal fail

35% – 39%

Work shows limited but fragmentary understanding of the basic underlying concepts and principles of the subject(s), for example through inaccuracies, inclusion of irrelevant material and/or absence of appropriate information.

Weak and at times flawed interpretation and evaluation of information and ideas, resulting in largely descriptive work that shows lack of awareness of the nature of the area of study and different perspectives or approaches within it.

Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing.

Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed.

Fail

20% – 34%

Unsatisfactory work showing weak and flawed understanding of the basic underlying concepts and principles of the subject(s), for example through serious inaccuracies, inclusion of a significant amount of irrelevant material and/or absence of appropriate information.

Very weak interpretation and evaluation of information and ideas, resulting in descriptive work that is often illogical, invalid, or irrelevant. Little awareness of the nature of the area of study and no appreciation of different perspectives or approaches within it. Understand and interpret information relevant to an analysis of a firm`s business environment

Limited evidence of reading and/or reliance on inappropriate sources. Limited engagement with taught elements. Very poor use of referencing.

Work is poorly presented in a disjointed and incoherent manner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style.

< 20%

Highly unsatisfactory work showing major gaps in understanding of the basic underlying concepts and principles of the subject(s). Inclusion of largely irrelevant material, absence of appropriate information and significant inaccuracies.

Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Minimal or no use of evidence to back up views, showing complete lack of awareness of the nature of the area of study and different perspectives or approaches within it.

No evidence of reading or engagement with taught elements. Absent or incoherent referencing.

Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style.