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Assignment Briefs 09-21-2023

1.1 Develop the business case for a strategic management project

Strategic Management Project


Strategic Management Project

Unit Level


Unit Number


Ofqual Reference


Credit Value


Total Unit Time


Guided Learning Hours


Learning outcomes

Assessment criteria

1. Know how to develop a strategic management project

1.1 Develop the business case for a strategic management project

1.2 Propose a research design to inform the direction of the strategic management project

1.3 Recommend a project management methodology and tools to structure project delivery

2. Know how to conduct a strategic management project

2.1 Report on the outcomes of the strategic management project

2.2 Critically reflect on the leadership skills and behaviours used to conduct the strategic management

Additional information about the unit

Unit purpose and aim(s)

The aim of this unit is for leaders to undertake a strategic management project of their own choosing. To achieve this outcome leaders will develop a business case, propose research design to inform the project’s direction and recommend project management methods and tools to structure the delivery of the project. Leaders will report on project outcomes and reflect on the skills and behaviours which ultimately influence the success of the strategic management project.

Experts Say:

Keep in mind that you should always refer to the specific assignment instructions and guidelines provided by your instructor or the CMI. Here are some general recommendations:

  1. Understand the Assignment Scope:

    • Carefully read and understand the assignment brief. Identify the specific questions, tasks, or objectives you need to address in your project.
  2. Choose a Relevant Topic:

    • If the assignment allows for topic selection, choose a strategic management topic that interests you and aligns with the course material. It should also be relevant to contemporary business challenges.
  3. Conduct Thorough Research:

    • Gather relevant data, academic sources, case studies, and industry reports to support your project. Ensure that your research is current and from reputable sources.
  4. Strategic Frameworks and Theories:

    • Apply relevant strategic management frameworks and theories to your project. Discuss how these concepts are applicable to your chosen topic.
  5. Analytical Approach:

    • Take an analytical approach to your project. Evaluate the strategic issues, challenges, and opportunities related to your chosen topic. Use tools like SWOT analysis, PESTEL analysis, or Porter`s Five Forces to assess the situation.
  6. Real-Life Examples:

    • Incorporate real-life examples and case studies to illustrate your points and demonstrate the practical application of strategic management concepts.
  7. Competitive Advantage:

    • Consider how your chosen topic can contribute to achieving a sustainable competitive advantage for a business or organisation.
  8. Recommendations and Solutions:

    • Based on your analysis, provide well-founded recommendations and solutions to the strategic challenges identified in your project. Explain the rationale behind your recommendations.
  9. Implementation Plan:

    • If applicable, outline an implementation plan for the strategies and recommendations you propose. Discuss the steps, resources, and timeline needed for execution.
  10. Risk Assessment:

    • Address potential risks and uncertainties associated with your proposed strategies. Discuss risk mitigation strategies.
  11. Presentation and Writing:

    • Organise your project logically with a clear introduction, main sections, and a conclusion.
    • Use headings and subheadings to improve readability.
    • Ensure that your writing is clear, concise, and free from grammar and spelling errors.
    • Follow the citation style (e.g., APA, Harvard) specified in the assignment guidelines.
  12. Peer and Instructor Feedback:

    • If possible, seek feedback from peers or your instructor before final submission. Peer review can help you identify areas for improvement.
  13. Proofread and Edit:

    • Before submitting, thoroughly proofread and edit your project to ensure it meets all assignment requirements.
  14. Submission Guidelines:

    • Follow any specific submission guidelines regarding format, word count, and file naming conventions.

Remember that a successful Strategic Management Project assignment demonstrates your ability to apply strategic management concepts and frameworks to real-world situations and provide actionable recommendations. Tailor your approach to the specific requirements of your assignment, and aim for a well-structured, well-researched, and well-documented project.

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