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Assignment Briefs 02-26-2023

LO1 Analyse the key factors which drive globalisation.

 

Student Name/ ID Number

 

Unit Number and

Title

 

Unit 25 Global Business environment

Unit Code: Type: Level:

Credit Value:

M/618/5076

 

5

15

Academic Year

2022/2023

Unit Tutor

 

Assignment Title

Thought Leadership Article Competing in a Global and Complex World

 

Issue Date

28/11/2022

Submission Date

06/ 02/ 2023

Submission Instruction

 

Learner Declaration:

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student Name and signature                                                                Date

 

 

 

Higher Nationals Assignment Brief

 

Task One

Submission Format

The submission is in the form of a ‘thought leadership’ article that makes reference to contemporary examples, case studies and images. The article should be written ina professional format, making use of appropriate headings, columns, bullet points, titles, subtitles and charts. Citations and a bibliography using the Harvard system (or an alternative system) should be given. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

The recommended word count is 2,000–2,500 words, although you will not be penalised for going under or exceeding the total word limit.

Unit Learning outcomes

LO1 Analyse the key factors which drive globalisation.

LO2 Determine the strategic complexities associated with operating in a global environment.

Transferable skills and competencies developed

  • Commercial acumen based on an awareness of the key drivers for business success
  • The ability to analyse and evaluate a range of business data, sources of information
  • and appropriate methodologies
  • Strong digital literacy
  • Articulating and effectively explaining information
  • Communication and listening, including the ability to produce clear, structured
  • business communications in a variety of media.

 

 

Vocational Scenario

Organisation

A management consultancy firm* that has European headquarters based in London, Asian headquarters in Singapore and Hong Kong, and Americas headquarters in Sao Paulo. The business was founded in 1926, it works across private and public sectors, and counts numerous ‘blue-chip’ companies as clients. Its mission statement is ‘To help our clients make significant and lasting improvements to performance in a global,  digitalized world’. Annual turnover for the organisation, broken down by region, is:

Europe – £55 m

Asia and Africa – £20 m Americas – £80 m China – £35 m

The business aims to support and help its clients grow and build capabilities and leadership skills at every level, especially in the areas of digital and ecommerce. The focus is on working with organisations that want to expand their global reach and manage the challenges and complexities that result from operating in an international and global context. Typical consultancy projects take between one to six months. One Senior Partner is attached to the projects, together with an Engagement Manager and two or three Business Analysts.

The company publishes a business journal Global Business Quarterly – a ‘thought leadership’ publication that offers an insight on existing and prospective clients.

*Select an appropriate management consultancy firm that meets local needs.

 

Role

You have recently joined the organisation as a Global Strategy Analyst, and you have been working on a range of consultancy projects with large FTSE350 UK-based businesses that want to expand and develop globally. Your role involves extensive quantitative and qualitative research in order to conduct market analysis and identify growth opportunities, building rapport with internal and external stakeholders to ensure that projects are delivered on time.

Assignment and activity guidance

Based on your experience to date, your Senior Partner has asked you to draft an article that will feature in the next edition of Global Business Quarterly journal.

The aim of the article is to address the complexities associated with operating in a global environment. As part of this, you will need to analyse the key factors that are driving globalisation. The journal is distributed to existing clients and is also used as a promotional tool to attract new and potential clients.

You are required to research and produce the journal article, it should include the following.

  • An introduction to the concept of globalisation.
  • • An analysis of key factors that drive globalisation and trade, with reference to cultural, economic, political and social dimensions, and the complexities this necessitates.
  • A critical analysis and evaluation of the impact that these factors have on the business environment in terms of opportunities and challenges.
  • Evaluation of the impact of digital technologies on globalisation and the role of innovation. LO1 Analyse the key factors which drive globalisation.

 

 

  • Recommendations on how organisations can respond to, and thrive in, a globalised, digitalised world.

The article should include contemporary examples, as well as reference to relevant academic theory and models.

Recommended Resources

Please note that the resources listed are examples for you to use as a starting point in your research the list is not definitive.

Weblinks

Entrepreneur. How to Take Your Company Global. Available at: https://www.entrepreneur. com/article/159252

Inc. 6 Tips for Writing Compelling Thought Leadership Articles. Available at: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling- thoughtleadership-

articles.html

World Business Culture. How to do business worldwide. Available at: https://www.worldbusinessculture.com/

Velocity Global. Global case studies, videos and reports. Available at: https://www.velocityglobal.com/resources

HN               Global               (2021)              Reading              Lists.               Available                at: https://hnglobal.highernationals.com/learningzone/

reading-lists

HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries

HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Journal articles

John Cantwell (2017) Innovation and international business, Industry and Innovation, 24:1,

 

41-60, DOI: 10.1080/13662716.2016.1257422: https://doi.org/10.1080/13662716.2016.125

7422

Fred Hu and Michael Spence. (2017). Why Globalization Stalled and How to Restart it, Foreign Affairs.

Mukherjee, Sonia. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research. 8. 10.1186/s40497- 018-0115-5.

Textbooks

Bartlett, C. and Beamish, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border Management. 8th Ed. Maidenhead: McGraw-Hill

Daniels, J. D., Radebaugh, L. H. and Sullivan D. P. (2018) International Business Environments and Operations. 16th Ed. Harlow: Pearson LO1 Analyse the key factors which drive globalisation.

Peng, M. (2016) Global Business. 4th Ed. Cengage Learning

 

Task Two

This submission is in the form of a 15-minute business case presentation with five minutes for questions. The presentation should address the requirements of the activity clearly and must be submitted with full speaker notes. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. All work must be supported with research and referenced using the Harvard referencing system (or an alternative system). You will also need to provide a bibliography using the Harvard referencing system (or an alternative system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

 

The recommended word limit is 1,500–2,000 words, including speaker notes, although you will not be penalised for going under or exceeding the total word limit.

Unit Learning outcomes

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions.

LO4 Develop a global strategy to support decision making for a given organisation.

Transferable skills and competencies developed

  • Commercial acumen based on an awareness of the key drivers for business success
  • The ability to analyse and evaluate a range of business data, sources of information
  • and appropriate methodologies
  • Strong digital literacy
  • Articulating and effectively explaining information
  • Communication and listening, including the ability to produce clear, structured business communications in a variety of media.

Vocational Scenario

You are a Global Strategy Analyst working in the London office of one of the foremost global management consultancy organisations. You have successfully completed a ‘thought leadership’ article for the next issue of the Global Business Quarterly journal, exploring the issues driving globalisation and the accompanying complexities faced by both national and international organisations.

You have now been allocated a new project. This involves working closely with other analysts to support the ongoing work for one of company’s large clients.

Assignment activity and guidance

The client in question has asked for help in developing a global strategy that will fully support organisational resource allocation and decision making. The international operations of the business have been run loosely and, the client feels, inefficiently.

The client is aware of the importance of culture awareness and differences, and its link to effective leadership and organisational structure so you will need to consider this carefully.

You have been asked to prepare and deliver a business case presentation to the client, outlining a framework for a global strategy. Having discussed this in detail with your fellow analysists and your Senior Partner, you agree that the business case will need to include the following.

  1. An appropriate introduction and the purpose of the business case.
  2. An evaluation of the different decision-making models available to your client operating in a global environment.
  3. A critical evaluation of the influences of globalisation on governance, leadership and organisational structure, making use of McKinsey’s 7S model.
  4. An evaluation of how ethical, sustainable and cultural factors will influence the global operations of your client.
  5. Suggested objectives and strategies developed to achieve competitive advantage for your client and satisfy the needs of different stakeholders in a global context.
  6. Valid and justified recommendations of how your client might adapt its organizational structure and strategy to optimise responsiveness and decision making in a global context.

 

Recommended Resources

Please note that the resources listed are examples for you to use as a starting point in your research the list is not definitive.

Weblinks

 

Business Case Studies. Business case studies. Available at: https://businesscasestudies.co.uk/growing-a-company-by-international-aquisition/ World Business Culture. How to do business worldwide. Available at:

https://www.worldbusinessculture.com/

Velocity Global. Global case studies, videos and reports. Available at: https://www.velocityglobal.com/resources

HN Global

HN               Global               (2021)              Reading              Lists.               Available                at: https://hnglobal.highernationals.com/learningzone/

reading-lists

HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries

HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Journal articles

Pavida, Pananond, Gary Gereffi, Torben Pedersen. (2020) An integrative typology of global strategy and global value chains: The management, Global Strategy Journal.

Puck, Jonas &Filatotchev, Igor. (2018). Finance &the multinational company: Building bridges between finance and global strategy research. 10.1002/gsj.1330. https://onlinelibrary.wiley.com/doi/epdf/10.1002/gsj.1330

Wu, Yiqiong. (2020). The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis. 10.2991/assehr.k.200207.054.

https://www.atlantis-press.com/proceedings/iafsm-19/125934515

Textbooks

Deresky, H. (2016). International Management: Managing Across Borders and Cultures, Text and Cases. 9th Ed. Harlow: Pearson

Peng, M. (2016) Global Business. 4th Ed. Cengage Learning

Learning Outcomes and assessment Criteria

Pass

Merit

Distinction

LO1 Analyse the key factors which drive globalisation

LO1 and LO2

P1 Analyse key factors of cost, market, environment and competition that drive global commerce and trade.

M1 Critically analyse the impact that key factors have on the global business environment in terms of opportunities and challenges.

D1 Critically evaluate the global business environment, including the opportunities and challenges faced by Organisations.

LO2 Determine the strategic complexities associated

with operating in a global environment

 

P2 Examine the complexity of strategic challenges faced by organisations when operating in a global environment, supported by specific examples.

M2 Evaluate strategic challenges in context of risk and diversification and the supply chain flow.

 

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions

 

D2 Make valid and justified recommendations of how organisations should adapt their organisational structure and strategy to support decision making in a global context.

P3 Evaluate the influences

of globalisation on organisational governance and leadership, structure, culture and functions.

M3 Critically evaluate influences of globalisation on organisational structure and culture and functions.

P4 Discuss the influences of ethical and sustainable globalisation on organisational functions.

 

 

 

LO4 Develop a global strategy to support decision making for a given organisation.

D3 Develop strategies that embed an integrated

P5 Evaluate the different ways that decision making can work effectively in a global context.

P6 Devise objectives and strategies to support global decision making to meet business objectives.

M4 Devise strategies that meet a range of different stakeholder perspectives in a global context.

approach across different countries to achieve competitive advantage.

     
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