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Recent Papers 03-27-2022

Contribute to the introduction and effective development of organizational creativity


ONL703 Creative Change and Innovation

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Programme :  WGU Online MBA

Year/Level :  7

Academic Year : 2019/20

Trimester :   

Module title : Creative Change and Innovation 

Assignment no.  3

Module code: ONL703

Word guide: 1350

Percentage Weighting of this assignment for the module:               45%

Issue date :          

Return date :        

Lecturer :              

Second marker :   



Notes for students :

  1. Electronic copy of assignment must be submitted through Turnitin.
  2. 10% of marks are awarded for satisfactory use of language and/or good presentation.
  3. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
  4. Students should ensure that they comply withGlyndwrUniversity’s plagiarism policy.
  5. Students should make correct use of the Harvard referencing method.


Learning Outcomes Tested in this Assignment :

1. Contribute to the introduction and effective development of organizational creativity

Overall Comment :




Mark (%)


Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally).  All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Assessment Criteria - ONL703 Creative Change and Innovation

Marks Awarded

Marks Available


Identify an external issue or problem which is relative to a company you are familiar with, that has been intensified by social and other media. Critically discuss this issue or problem in relation to how it is perceived within your chosen organisation, and the impact it could have on future productivity.




Critically discuss a variety of creative approaches you can take in response to this problem or issue, that will enable your chosen organisation to implement a solution.




Design a creative framework for your chosen organisation which will allow for the successful implementation of change in relation to that issue or problem in a constructive and positive way, identifying any resource requirements and implications, and pinpointing any potential risks, and seeking solutions to those risks.




Harvard referencing principles are applied throughout the submission in the correct manner.  Authentic and academic sources have been utilised to support each section of the work Omitting to reference correctly reduces work to a descriptive level only.




The work is presented to a professional and business-like standard and incorporates an introduction and summary.  Each section is clearly identified with a sub-heading.  International business English that is correctly structured and applied throughout.



Additional Comments from Second marker or External Examiner (if required) :



On-line MBA – Creative Change and Innovation – Assignment 3 - Essay 

(Total weighting for this assignment is 45%)


Identify a situation, within an organization you are familiar with, that would benefit from a creative contribution, provide a novel solution and create a framework to demonstrate your suggested approach.  The report should incorporate theoretical sources to support the work, with a critical perspective and progress to demonstrate synthesis of ideas and the implications for managers.

There are many relevant and useful theoretical resources available, the two papers below may be of assistance.




The allocation of marks are listed in the three assessment criteria on the previous page. Total  (100 marks

Masters level Marking Criteria

No work has been submitted in the time allowed, or the work submitted demonstrates little or no understanding of the task or the subject matter.  This may be evident where the work is substantially incoherent, irrelevant or lacking in factual content, or where these shortcomings are present in combination such that the work as a whole is unsound.  Major errors of fact, or evidence of substantially poor cognitive or other relevant skills will also lead to a fail.


Marks below 30%

The work shows some knowledge and required skills are present to a degree.  There may be appreciable error or omission of facts, poor structure, misdirection to the task, or poor conceptualisation or illustration of the work.  Evidence of analysis and evaluation is weak.  There will be indications in the work that the candidate is capable of improving it by further application to the task. Identify an external issue or problem which is relative to a company you are familiar with, that has been intensified by social and other media. Critically discuss this issue or problem in relation to how it is perceived within your chosen organisation, and the impact it could have on future productivity


Marks in the range

30% – 39%

The work contains sufficient descriptive information.  There is some analysis and explanation with appropriate illustration and example, and some attempt to evaluate.  The work will generally be coherent and relevant, it will contain some useful proposals or solutions related to familiar solutions and there will be some attempt at originality.  It will be communicated clearly.


Marks in the range of 40% – 49%

The work contains all the necessary contextual information.  There will be adequate analysis, explanation and conceptualisation, with appropriate illustration and example, and sound attempts to evaluate and judge.  The work will be substantially coherent and will contain relevant and feasible proposals or solutions related to familiar situations, some responses to uncertainty or ambiguity and some acknowledgements of the implications of change. Contribute to the introduction and effective development of organizational creativity


Marks in the range of

50% – 59%

The work will contain complete explanations using most available information.  There will be substantial analysis; the ability to recognise evidence, use ideas, conceptualise, evaluate and judge in familiar situations will be clearly demonstrated.  Proposals or solutions will be contextually relevant and useful, with substantial evidence of the skill necessary to operationalize them in a variety of situations, including those in which uncertainty, ambiguity or change are present.  The work will provide evidence of originality and of useful knowledge transfer to novel situations.  It will be coherent and convincing.


Marks in the range of

60% - 69%

The work will clearly demonstrate the ability to analyse accurately, reliably and fully, all relevant information; to use evidence; to conceptualise, evaluate and judge; to propose and operationalise effective solutions, and to show substantial originality and creativity in a variety of familiar situations or in the face of ambiguity, uncertainty or change.  It will demonstrate valuable knowledge transfer and propose feasible solutions for a wide range of situations.  Evidence of the ability to innovate will be present.


Marks in the range of 70% and above

ONL703 Creative Change and Innovation

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