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Assignment Briefs 11-13-2023

How could the business optimise aspects of its digital marketing and operations to take advantage of this new situation, through incorporating values of responsibility and sustainability in business?

BUS7076 Individual Report Assessment Brief

The new information about both the external and internal enterprise situation and you will be required to react by proposing recommendations to optimise the organisation appropriately to this changing situation in the Individual Report together with Group reflection. The Individual Report should therefore answer the following key questions:

  1. How could the business optimise aspects of its digital marketing and operations to take advantage of this new situation, through incorporating values of responsibility and sustainability in business?
  2. What key reflections can you make about the efficiency and effectiveness of the group and its decision making during the assessment process? In your answer reflect on the group’s strengths and weaknesses, including an assessment of your skills, and develop an action plan to improve future group working.

Individual Report Structure:

Introduction

Main body

List out each of the New Information and to provide suggestions / strategies to tackle the issues with regard to the requirement of the assessment: “How could the business optimise aspects of its digital marketing and operations to take advantage of this new situation, through incorporating values of responsibility and sustainability in business?”


1. “Your Finance Director has resigned following allegations of misreporting the company finances.

Include detail strategies / solutions, can refer back to the Group Presentation when necessary.

Provide supporting evidence, and reasons why as a company, you would be doing these based on the new / changing situation.

2.

3.

4.

5.

6.

7.

Team Reflection – Gibb’s Reflective Cycle

Conclusion

List of References

Our Expert`s Response for Your Help

In the ever-evolving landscape of digital marketing and business operations, staying ahead of the curve is essential for long-term success. As businesses adapt to the dynamics of a rapidly changing world, incorporating values of responsibility and sustainability is not only a moral imperative but also a strategic move that resonates with the growing environmentally conscious consumer base. In this context, let`s explore how a business can optimise aspects of its digital marketing and operations to take advantage of the new situation, all while integrating the values of responsibility and sustainability. First and foremost, a business can revamp its digital marketing strategy by focusing on content that highlights its commitment to responsible and sustainable practices. Creating compelling narratives around eco-friendly initiatives, ethical sourcing, and social responsibility not only aligns the brand with positive values but also engages consumers on a deeper level. Leveraging various digital platforms, such as social media, blogs, and newsletters, to communicate these values ensures a consistent and impactful message reaches the target audience.

In addition to content, search engine optimisation (SEO) can play a crucial role in enhancing digital visibility. By optimising website content with keywords related to sustainability and responsibility, a business can attract environmentally conscious consumers actively seeking products or services aligned with their values. This strategic SEO approach not only increases online visibility but also positions the business as a thought leader in the sustainable business space. Furthermore, integrating e-commerce operations with sustainable practices can significantly contribute to the responsible business agenda. Implementing eco-friendly packaging, optimising supply chain logistics for reduced carbon footprint, and providing transparent information about the sustainability of products are effective ways to attract and retain environmentally conscious customers. The incorporation of green practices in the online shopping experience fosters a sense of trust and loyalty among consumers who prioritise sustainability.

Embracing data analytics is another key aspect of optimising digital marketing and operations. By analysing consumer behavior and preferences, businesses can tailor their marketing efforts to effectively target environmentally conscious segments. This data-driven approach not only ensures efficient resource allocation but also facilitates the creation of personalised, sustainability-focused campaigns that resonate with the specific interests of the target audience. Collaboration with influencers and eco-conscious brand ambassadors can amplify the impact of a business`s sustainability message. Identifying individuals who align with the values of responsibility and sustainability, and engaging them to promote the brand through various digital channels, can significantly enhance brand visibility and credibility. Authentic endorsements from influencers who genuinely support the business`s sustainable practices can create a ripple effect, inspiring their followers to adopt similar values. Moreover, leveraging emerging technologies, such as augmented reality (AR) and virtual reality (VR), in digital marketing can enhance the customer experience while promoting sustainability. For example, AR applications can allow consumers to visualise the environmental impact of products before purchasing, making informed and responsible choices.

Optimising aspects of digital marketing and operations to take advantage of the new situation involves a comprehensive strategy that integrates values of responsibility and sustainability. By weaving these values into the fabric of the business`s online presence, from content creation and SEO to e-commerce practices and influencer collaborations, a business not only adapts to the evolving market but also contributes to a more responsible and sustainable future. This approach not only attracts environmentally conscious consumers but also positions the business as a responsible leader in its industry, fostering long-term success and positive societal impact.

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