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Examine the client`s business issue and provide a brief context by addressing the segmentation, targeting and positioning (STP). You must include the competitor analysis of the organisation.
Assignment Brief
Academic Year 2024-25
BM561 Business Consulting
Module code and title:
BM561 Business Consulting
Module leader:
Assignment No. and type:
PR1 Pitch / Presentation. 10 minutes
Assessment weighting:
40%
Submission time and date:
Target feedback time and date:
3 weeks after submission deadline.
Note: The presentations will be held in class in week commencing TBC. Group members’ names and BNU IDs must be provided on the cover page. Each member of the group must submit the same document individually from their own LSST Connect account. Deliver an effective business presentation/pitch demonstrating an understanding of the clients’ needs. Grade and feedback will not be allocated for any non-submissions from the group members.
For quality purposes all Presentations will recorded Group members(2-4 members)
Assignment task
As a business consultant you are required to pitch to your client to get the project. You must evaluate the projects that are available in the Business Consulting module folder on LSST Connect as a consulting group. In class, the projects will be covered in further detail.
Identify the TWO given projects and pitch these two projects to clients. In order to secure the business for one of your selected projects, you must succeed in this competitive market by presenting an ideal and precisely practiced sales pitch.
YOU MUST NOT CONTACT ANY CLIENT AT THIS STAGE.
Your pitch needs to be a maximum 10 minutes long.
Persuading the client that you would be the best team to meet the needs of the relevant client.
The presentation must include the following tasks follows:
Pitch for Project A
Examine the client`s business issue and provide a brief context by addressing the segmentation, targeting and positioning (STP). You must include the competitor analysis of the organisation.
Use a variety of theoretical concepts to demonstrate the alignment between the client`s needs and the team`s collective expertise, experience, and skills.
Pitch for Project B
As above;
Examine the client`s business issue and provide a brief context by addressing the segmentation, targeting and positioning (STP). You must include the competitor analysis of the organisation.
Use a variety of theoretical concepts to demonstrate the alignment between the client`s needs and the team`s collective expertise, experience, and skills.
IMPORTANT:
Applying strategies and concepts covered in class will be helpful in matching skill sets to client demands. Making connections between what you must give and what the client needs is the most important thing to make sure of.
You are not required to solve the client’s problems or offer solutions at this stage.
Participation from every team member is required for the creation and delivery of the presentation. At least one Minute of team meetings and group log must be submitted in appendix.
If you are registered with the Disability and Inclusion Services or have a disability, please contact your module leader to discuss how your reasonable adjustments will be applied to this assignment.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: BM561 Business Consulting
LO 1: Deliver an effective business presentation/pitch demonstrating an understanding of the clients’ needs.
Practicalities: Referencing, presenting and submitting your work
Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work. Please reference your work according to the Harvard Referencing style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave Macmillan. Copies are available via the university library.
The Cite them Right database can be accessed via the Library – A to Z list of e resources.
This assignment should be submitted electronically using the relevant submission point in the Upload My Assignment area on LSST Connect. Each member of the group must submit individually from their own LSST account.
Confidentiality
You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.
For further information and guidance, please see the relevant section in your programme handbook.
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