Discuss how the marketing philosophy of a company would need to be adapted to reflect the circumstances for, say, China, or an overseas country that you are familiar with.
Assignment Brief
Professional Diploma in Commercial Management
Candidate:
Requirements:
The following assignment is set to test your knowledge of matters relating to Civil Engineering Construction. It is set within the parameters of the Module 3 (C553) of the ICES Distance Learning Course.
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You are required answer the questions set in a total (for the four questions) of approximately 2,000 words.
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You are required to complete your submission and upload it to the Exam Portal prior to your Submission Deadline which was automatically set at 6 weeks from when you downloaded the assignment.
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Your submission is to be typed.
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You are required to give the reasons for conclusions.
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Your answers should draw on your experience.
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Acknowledge the basis of your research e.g. Internet, Textbook, Article etc. Your answers must be your own work.
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Your submission will be assessed as PASS, MERIT or DISTINCTION.
The Scenario:
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Today a construction company has to be able to market itself in the international marketplace.
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Discuss how the marketing philosophy of a company would need to be adapted to reflect the circumstances for, say, China, or an overseas country that you are familiar with.
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In 1992 a report by the National Audit Office entitled Department of Transport: Contracting for Roads found the average cost overrun on a highway contract was 28%. This report led to the introduction of design and build (D&B) highway contracts which reallocated risk in an attempt to avoid contractor’s claims.
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Discuss the current level of cost overruns and if the D&B approach has been successful in assisting this and reduction of claims.
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The 1990’s saw the production of two landmark reports into the problems of the construction industry, Constructing the Team (Latham) and Rethinking Construction (Egan), which led the government recommend that new procurement forms of contracting for the public sector
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Discuss if the criticisms of traditional contracting was justified and how the new forms have in your opinion preformed.
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Today’s workforce is subject to constantly changing employment law.
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Discuss the importance of keeping up to date and how you would achieve this.
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