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11-29-2022 Recognise, understand and discuss the interaction between functional elements and understand the key drivers of operational management and understand the use of analysis, data and information in operational performance of organisations
Unit title & code
Foundations of Business Management (BBS013-1)
Assignment number and title
Collaborative Activity and Individual Report
Weighting of assessment
Size or length of assessment
3,600 words +/- 10% excluding references, executive summary, table of contents, tables and appendices
Unit learning outcomes
1. Demonstrate the following knowledge and understanding
Recognise, understand and discuss the interaction between functional elements and understand the key drivers of operational management and understand the use of analysis, data and information in operational performance of organisations
2. Demonstrate the following skills and abilities
Work with others to achieve shared goals and apply problem solving techniques appropriately and with an appreciation of how communication, information technology and numeracy skills can help in the world of business.
This assignment continues focusing on the same Case Study used in Assessment 1 – Original Creations. Students should stay in the same group; please contact your tutor for help if you need assistance with group formation.
You will work in groups to develop a Knowledge Base on how to better implement new products and better assess and forecast their market potential. This should be based upon the “Knowledge Base Template” document provided on the BREO shell under the Assessment and Feedback section.
This Knowledge Base should form the core of the information and key sources used to write your Individual Reports.
What is expected:
formal report, with headings, using your reading, research, learning and journal content as a starting point. We suggest writing the report in two parts:
Part 1 (approx. 2,600 words) – written based on your research findings so in 3rd person
Your Individual Report should take the form of a consultancy report aimed at the management of Original Creations addressing how this company can better develop new products and better assess and forecast their market potential. The report should cover the various departments of the company Original Creations and what role they can play in developing new products, and improving the sales performance of newly released products.
It is important your report should NOT be generic, but applied to the Case Study. Your recommendation should be based on the articles in the Knowledge Base, on academic literature, theories, frameworks and concepts discussed during the sessions. Recognise, understand and discuss the interaction between functional elements and understand the key drivers of operational management and understand the use of analysis, data and information in operational performance of organisations
Your report needs to clear focused on the case study company given and not on a generic company. It should reflect the material covered in the sessions up to week 10 and use of the ‘Knowledge Base’. There should be clear evidence of reading about the topic beyond the areas discussed in class and include both academic sources to support your use of key models and concepts as well as credible non-academic sources to support your discussion and evaluation of recommendations to address the issues facing the Case Study company. You must reference your sources both in-text and in a Reference List using the Harvard-UoB style (please see referencing resources on the LRWeb for further guidance if needed).
Suggested Structure and Additional Guidance
Describe the key points from the report, including the most important findings and recommendations. Executive summary:
Explain the purpose of your report and lay-out the structure of the rest of your report. Introduction:
Discuss and explore the specific business reasons for this consultancy report related to the business case. Reasons:
Highlight the key issues that are present at ORIGINAL CREATIONS as related to the need to develop better products and forecast their demand. Do not simply re-state the key issues as raised in the previous assignment and/or Case Study but discuss them in the wider context of the challenges faced by this organisation. Key Issues present at ORIGINAL CREATIONS:
What do I need to do to pass? (Threshold Expectations from UIF)
Show evidence of topic understanding using resources listed in the reading list
Demonstrate knowledge of practical application of theory learned during the Unit using examples from business
Show evidence of research through academic writing and referencing
Show evidence of reflection related to the unit learning
How do I produce high quality work that merits a good grade?
We will be ﬁlling this section in together in class on Week 6 make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
The unit leader evaluates reports based on the following criteria:
Introduction and summary of the case study business and assignment
Evidence of understanding and application of relevant theories to current context, case evaluation and key findings
Reflection on Learning in the Unit and during practice week
Structure, presentation, referencing, spelling and grammar
How does assignment relate to what we are doing in scheduled sessions?
In this assessment you will be required to work in groups and independently. You will have the opportunity to analyse real business problems from all functional aspects and develop appropriate solutions. The assessment is designed to be challenging, enabling you to obtain a systematic understanding of the topics under investigation.
3 rd Class – 40-49%
Lower 2 nd – 50-59%
Upper 2 nd – 60-69%
1 st Class – 70%+
Introduction and Summary to the Case Study and the assignment
A basic understanding of the case study and the assignment.
A fair understanding of the case study and the assignment.
A good account of the case study and the assignment
An excellent insight into the case study and the assignment.
Demonstrate understanding of the use of business functions, unit topics and concepts, evaluation and discussion of the Case Study (25%)
Evidence of a satisfactory understanding of business functions, the topic and learning.
Poor reasoning and recommendations. Poor input into discussion and conclusion of report.
Evidence of a fair understanding of business functions, the topic and learning. Fair reasoning and recommendations but limited in scope or depth, limited input into discussion and conclusion of report.
A good understanding of business functions, the topic and learning. Good reasoning and recommendations with reasonable input into discussion and conclusion of report.
May be limited in scope/ depth.
An excellent insight and understanding of business functions, the topic and learning. Excellent reasoning and recommendations demonstrated, with clear input into discussion and conclusion of report.
Some research ability
Good research ability
Excellent research ability
demonstrated in the
demonstrated in the
demonstrated in the
in the information
information gathered with a
including use of
with a mix of academic
gathered, with a mix
with a good mix of
very good balance of
of academic and non-
academic and non-
academic and non-
sources used, however
academic sources used.
academic sources. Work
undermined by using
Good application of
has benefited considerably
only the supplied
from the range and depth of
models and theories but
models and theories
lacking in depth and/or
Excellent overall application
template or use of low-
but but lack of depth/
of multiple academic
credibility or poor
concepts, models and
sources. Little use of relevant academic
Reflection on Learning in the Unit.
Some reflection evidenced on learning related to the assignment task, but may be limited or
Reasonable evidence of self-assessment and reflection on learning.
Good evidence of self- assessment, reflection on learning and personal development.
Excellent reflection on learning. Personal development – showing sound insight.
Structure, presentation, referencing, spelling and grammar (10%)
Write the report in a formal style using headings and Harvard referencing format
Some inconsistencies in presentation of material. Good style.
Satisfactorily expressed but several mistakes in grammar and spelling. Most references are correct in text, with appropriate page numbers and listed in
Material well organised and presented. Goodstyle. Well expressed with very few mistakes in grammar and spelling.
Almost all references are correct, both in text and in references section.
Excellent organisation and presentation of material. Excellent style. Excellently expressed with perfect grammar and spelling. All references are correctly cited both in text and in References section
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