This assignment continues focusing on the same Case Study used in Assessment 1 – Original Creations. Students should stay in the same group; please contact your tutor for help if you need assistance with group formation.
You will work in groups to develop a Knowledge Base on how to better implement new products and better assess and forecast their market potential. This should be based upon the “Knowledge Base Template” document provided on the BREO shell under the Assessment and Feedback section.
This Knowledge Base should form the core of the information and key sources used to write your Individual Reports.
What is expected:
Write a formal report, with headings, using your reading, research, learning and journal content as a starting point. We suggest writing the report in two parts:
Part 1 (approx. 2,600 words) – written based on your research findings so in 3rd person
Your Individual Report should take the form of a consultancy report aimed at the management of Original Creations addressing how this company can better develop new products and better assess and forecast their market potential. The report should cover the various departments of the company Original Creations and what role they can play in developing new products, and improving the sales performance of newly released products.
It is important your report should NOT be generic, but applied to the Case Study. Your recommendation should be based on the articles in the Knowledge Base, on academic literature, theories, frameworks and concepts discussed during the sessions. Recognise, understand and discuss the interaction between functional elements and understand the key drivers of operational management and understand the use of analysis, data and information in operational performance of organisations
Your report needs to clear focused on the case study company given and not on a generic company. It should reflect the material covered in the sessions up to week 10 and use of the ‘Knowledge Base’. There should be clear evidence of reading about the topic beyond the areas discussed in class and include both academic sources to support your use of key models and concepts as well as credible non-academic sources to support your discussion and evaluation of recommendations to address the issues facing the Case Study company. You must reference your sources both in-text and in a Reference List using the Harvard-UoB style (please see referencing resources on the LRWeb for further guidance if needed).
Suggested Structure and Additional Guidance
Executive summary: Describe the key points from the report, including the most important findings and recommendations.
Introduction: Explain the purpose of your report and lay-out the structure of the rest of your report.
Reasons: Discuss and explore the specific business reasons for this consultancy report related to the business case.
Key Issues present at ORIGINAL CREATIONS: Highlight the key issues that are present at ORIGINAL CREATIONS as related to the need to develop better products and forecast their demand. Do not simply re-state the key issues as raised in the previous assignment and/or Case Study but discuss them in the wider context of the challenges faced by this organisation.