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Introduction (5%)
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Absent or significantly lacks clarity in setting the context and purpose of the portfolio.
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Vague or limited introduction that partially outlines the purpose of the portfolio.
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Introductory content present but lacks strong engagement with the topic.
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Introduces the portfolio`s purpose and context with moderate clarity.
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Provides a clear introduction that highlights the importance of the subject matter and engages the reader effectively.
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Presents a compelling introduction, demonstrating a deep understanding of the subject`s significance and capturing the reader`s attention.
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Exceptional introduction, effectively outlining the portfolio`s purpose, context, and captivating the reader from the outset.
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Critically define and explain the exhibitions and conferences sector. (LO1)
This should include evidence of: Defining the Sector (10%)
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No attempt to define or explain the exhibitions and conferences sector.
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Superficial discussion lacking critical analysis of the sector`s evolution and distinctions.
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Limited critical analysis of the sector`s historical development and distinctions between exhibitions and conferences.
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Provides a reasonable definition of the sector with some critical analysis of its development and differences.
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Offers a well-developed definition and insightful analysis of the sector`s evolution and differences between exhibitions and conferences.
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Demonstrates a deep understanding of the sector`s evolution and nuances, providing a comprehensive and highly insightful analysis.
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Exceptional analysis of the sector`s evolution, demonstrating a profound grasp of its historical context and nuanced distinctions.
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Critically examine the key purpose of conferences and exhibitions. (LO2)
This should include evidence of: Purpose of Events (15%)
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Fails to critically examine the purposes of conferences and exhibitions.
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Superficial examination without significant depth in analysing the roles and purposes of events.
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Limited analysis of the purposes of events, lacking comprehensive exploration and depth.
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Critically examines the purposes of conferences and exhibitions, providing reasonable insights.
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Thoroughly examines and analyses the key purposes of conferences and exhibitions, integrating relevant examples.
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Critically examines the purposes of events with exceptional depth and insight, showcasing a thorough understanding.
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Exceptional critical analysis of event purposes, integrating comprehensive insights and industry examples.
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Identify and evaluate, through reconnaissance, specific locations including purpose-built exhibition/conference venues. (LO3)
This should include evidence of: Venue Selection and Evaluation (20%)
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No identification or evaluation of venues for conferences and exhibitions.
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Superficial or incomplete identification of venues with limited evaluation.
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Limited reconnaissance of venues, lacking comprehensive evaluation and justification.
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Identifies and evaluates venues with reasonable depth, discussing factors like location and facilities.
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Thoroughly identifies and evaluates venues, showcasing a well-reasoned selection process and solid justification. Provide a brief overview of the importance of conferences and exhibitions in the events industry. Highlight the role they play in disseminating knowledge, networking, and industry growth
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Skilfully identifies and evaluates venues, integrating insightful reasoning and demonstrating strategic selection.
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Exceptional venue identification and evaluation, showcasing a mastery of factors influencing venue choice.
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Produce an in-depth resource evaluation for a specific type of conference or exhibition (LO4)
This should include evidence of: Resource Evaluation (15%)
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Absent resource evaluation or lacks in-depth analysis.
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Superficial evaluation of resources with limited critical insight.
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Limited resource evaluation with basic analysis, missing some key considerations.
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Presents an in-depth resource evaluation with reasonable analysis of staffing, materials, logistics, and marketing.
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Provides a comprehensive resource evaluation, demonstrating thorough analysis and insightful reflections on chosen resources.
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Presents an exceptional resource evaluation, integrating deep analysis, well-justified choices, and critical insights.
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Exceptional resource evaluation, showcasing a mastery of event resource assessment and selection.
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Outline the technical resources required for a specific event. (LO5)
This should include evidence of: Technical resources (10%)
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No outline of technical resources or lacks substantive information.
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Superficial outline of technical resources with limited detail and analysis.
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Basic outline of technical resources, missing some essential aspects.
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Provides a comprehensive outline of technical requirements, covering audio-visual, IT, and lighting needs.
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Offers a well-detailed outline of technical resources, demonstrating a clear understanding of event technology requirements.
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Presents an advanced outline of technical resources, integrating comprehensive details and strategic considerations.
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Exceptional outline of technical resources, showcasing a profound understanding of event technology and meticulous planning.
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Conclusion (5%)
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Absent or lacking a meaningful summary of key points and insights.
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Superficial or weak conclusion with limited reflection on the portfolio`s content.
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Provides a basic conclusion summarising key points without substantial reflection.
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Presents a satisfactory conclusion summarising the portfolio`s content and reflecting on its significance.
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Offers a good conclusion, effectively summarising key insights and reflecting on the broader implications of the portfolio.
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Presents a strong conclusion that effectively summarises portfolio content, reflecting deep insights and demonstrating critical thinking.
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Exceptional conclusion, providing a succinct and insightful summary of the portfolio`s content, implications, and personal growth.
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Structure and Presentation (10%)
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Extremely poor organisation and presentation, making it difficult to follow the portfolio`s flow. Numerous errors in grammar, spelling, and formatting.
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Organisational issues and poor presentation affect the portfolio`s coherence. Multiple grammar, spelling, and formatting errors present.
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Adequate structure and presentation, though improvements could enhance clarity. Some errors in grammar, spelling, and formatting.
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Clear and coherent structure with effective presentation, aiding the reader`s understanding. Minimal errors in grammar, spelling, and formatting.
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Well-structured and professionally presented portfolio, facilitating a smooth reading experience. Few minor errors in grammar, spelling, and formatting.
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Highly polished structure and presentation, contributing to a professional and engaging portfolio. Virtually no errors in grammar, spelling, and formatting.
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Flawless structure and presentation, enhancing the overall impact of the portfolio and demonstrating meticulous attention to detail.
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References and Citations (10%)
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Missing or inadequate referencing and citations.
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Limited or inconsistent referencing and citations, indicating gaps in research and support.
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Adequate referencing and citations, though improvements are needed for accuracy and consistency.
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Competent use of referencing and citations, providing proper support for the portfolio`s content.
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Skilful integration of references and citations, enhancing the portfolio`s credibility and depth.
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Exemplary use of references and citations, showcasing extensive research and seamless integration of sources.
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Impeccable referencing and citations, highlighting a thorough research foundation and masterful integration of external sources.
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