VALID THRU: 04-May-2024

Demonstrate the ability to research a market and show understanding of the financial side of business planning.

BMIH5001 Create a written Business Plan

BA DEGREE ASSIGNMENT SPECIFICATION
Student name:		Student P number:
Programme:	International Hotel Management
Module:	Entrepreneurship	Module Level (4, 5, 6):	5
Module code:	BMIH5001	Contribution to Overall Module Assessment (%):	50%
Lecturer:		Internal Verifier:
Assignment Title:	Create a written Business Plan	Assignment No:	2 of 2
Submission deadline:		Return date of provisional marks & written feedback:

Submission method:

All written assessments, where practical and possible, must be submitted via Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this assessment specification into Turnitin or it will match many similarities with other students’ submissions.)

Late submission of the assessment will result in a late penalty mark. Penalties for late submission: Up to one week late, maximum mark of 40%. Over one week late, 0%. Only the Extenuating Circumstances Panel may approve a change to submission dates.

Academic honesty / referencing:

Academic honesty is required. In the main body of your submission, you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment.

Lecturer to indicate if a hard copy version of the assignment must be submitted. DO NOT put this form into Turnitin or it will match many similarities with other students’ submissions.
	NO	X

Learning Outcomes tested (from module syllabus)

Assessment Criteria to achieve each outcome a student must demonstrate the ability to:

Understand the processes and stages of Business planning including market research, micro/ macro analysis, marketing, risk and financial management.

Produce a Business plan;

Demonstrate the ability to research a market and show understanding of the financial side of business planning.

Demonstrate your understanding of available resources, including your ability to plan, coordinate and execute a convincing Business plan to investors.

TASK DESCRIPTION - BMIH5001 Create a written Business Plan

Write a Business Plan to create a sustainable and viable business. You will investigate the potential of setting up a small business that matches your own personal interests or skills.

Assignment 2 will be a written report of 2000 words.

You will be required to:

Write a Business Plan to create a sustainable and viable business.
Develop a persuasive business idea to gain funding from potential investors.
Explore the opportunities and support available to you to undertake this venture.
Evaluate the market potential and outline the business decisions you can take to minimise the risk of failure and boost early success.
Include an element of environmental friendliness and sustainability to your proposal.
Include financial information relating to ‘start-up’ funding and/or support.
Show evidence that you have researched your concept and present it in a persuasive and professional report. Potential stakeholders and investors will need to be convinced that your proposal offers a return on their investment (financial or otherwise).
Present a reference list and in-text citations.

You must present your report with a title page, this to include:-

The title of the report:

A Business Plan for [INSERT NAME OF BUSINESS IDEA]

Your name
Your student ID number
The module title: Entrepreneurship
The Module code: BMIH5001
Your lecturer’s name.

A template for your business plan will be provided and should be followed, which will include:

Front Cover/Title Page (as stipulated above)
Mission Statement (Purpose and Vision)
The Concept (The product or service, the USP)
The Team (Personnel, Roles and Responsibilities, Network and Strategic Alliances)
The Market (PESTEL, Competitors)
Marketing Strategy (Customers, Marketing Mix – Price, Place, Product, Promotion)
SWOT Analysis (Opportunity and Risk)
Finances and Start-Up Support (Basic costings, projections, start-up funding)
Reference List (as required, not included in word count)
Appendices (may be included at the end of the report if they provide additional valuable information towards your business plan. Not included in word count) Write a Business Plan to create a sustainable and viable business. You will investigate the potential of setting up a small business that matches your own personal interests or skills.

Font settings:
Please use:
- Arial or Times New Roman font, size 12
- 1.5 line spacing
- Justify Text

Reference List (Not included in word count)

This is a 2,000 word report and so you need to include 20 sources as a minimum. These must also be inserted as in text citations, to support your writing.

GUIDANCE FOR Students IN THE COMPLETION OF TASKS

NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

1. Research-informed Literature

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up to date, typically published within the last five years or so, though seminal works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.