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Assignment Briefs 12-05-2022

LO3: Develop and justify a plan for a business opportunity

BMP5005 Enterprise, Innovation & Creativity

Module Number: BMP5005

Module Name: Enterprise, Innovation & Creativity

Year/Trimester/Cohort: 2020-21/Semester 1/July 2022 Cohort

Module Tutor/s: Chisomje Ezeaku/ Emmanuel Fomuso/ Fidel Gonzales/ Boz Tunstall/ BM Razzak/ Junaid Khan/ Martins Major/ Mohsin Raza/ Dr Asaduzaman Khan

Assessment Number       

2

Assessment Type (and weighting)

Individual Report - 50% (3000 words)

Assessment Name

Business Plan

Assessment Submission Date

Sunday 22 January 2023 at 23:59

Learning Outcomes Assessed:

LO3: Develop and justify a plan for a business opportunity

LO4: Analyse support and resource requirements, as well as potential risks and barriers, in relation to a business opportunity

Assessment Brief:

You are required to develop business plan for an innovative product (good or service) of your choice.

Your aim should be to address the following issues:

  1. Justification of the value of the opportunity being developed
  2. An assessment of the external environment in relation to the opportunity
  3. An analysis of limiting and enabling factors in relation to the exploitation of the opportunity
  4. A consideration of the major functional elements of the business including Production, Marketing and Financial Strategy/Plan

Secondary Research Source Requirement at Level HE5 - It is expected that the Reference List will contain between ten and fifteen sources. As a MINIMUM the Reference List should include two refereed academic journals and three academic books.

Assessment Preparation and Submission:

See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page.  The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

You will not be able to overwrite the final submission after the deadline. You can only submit a single file. LO3: Develop and justify a plan for a business opportunity

Advice:

  • Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.
  • If you wish to refer to specific quotes from published sources, then you must use full Harvard Referencing Convention.
  • Do not share work with other students.

Specific Assessment Criteria: (See page 4 for General Assessment Criteria)

Excellent (70%+): The report will be of a high standard and will reflect a comprehensive understanding of the key concepts and the application of extensive reading. They will address the specific issues outlined in the assignment brief about enterprise culture, creativity and innovation. The report will demonstrate competent planning/structure, clear diction, enthusiastic arguments and an effective use of supplementary theoretical and practice-based evidence to support arguments. The report will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.

Very Good (60-69%): The report will cover the salient points on enterprise culture creativity and innovation from the assignment brief and will reflect a good understanding of the literature around these key concepts. The report will be clear, informative and attempt to develop a coherent argument. It will be well written and presented in a structured and readable style.

Good (50-59%) A reasonable attempt will be made to prepare and deliver the report but it will be under-developed and will not consistently reflect the level of understanding required for this level.

Satisfactory (40-49%): The content of the report will be mostly irrelevant to the assessment task and/or not organised in a way that address key requirements.

Unsatisfactory (39% or Below): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity.

General Assessment Criteria - Level HE5

 

 

Relevance

Knowledge

Argument/Analysis

Structure

Presentation

Written English

Research/Referencing

Class I
(Exceptional

Quality)

80%+

As for Class 1(70-79%) but exceptional work that makes a contribution to the development of knowledge and understanding in the subject area

 

70-79%

 

Directly relevant to title.  Addresses most or all of the implications and assumptions of the title. LO3: Develop and justify a plan for a business opportunity

Demonstrates a comprehensive knowledge of theory and practice for this level. Demonstrates ability in the manipulation and transfer of subject material to demonstrate a solid understanding of the issues.

Makes creative use of appropriate arguments and/or theoretical models. Contains some distinctive or independent thinking.

A comprehensive discussion of the material resulting in clear, logical conclusions.

Coherently articulated and logically structured.

An appropriate format is used. 

The presentational style & layout is correct for the type of assignment.

Effective inclusion of figures, tables, plates (FTP).

 

A very well written
answer with standard spelling and grammar.

Style is clear, resourceful and academic.

 

All sources accurately cited in the text. A comprehensive reference list in Harvard Style is provided.

Class II/i
(Very Good Quality)

60-69%

Directly relevant to title.

Addresses some of the implications of the issues addressed by the title.

Demonstrates a sound knowledge of theory and practice for this level.  Manipulates and transfers some material to demonstrate a clear grasp of the themes, questions and issues.

Uses appropriate arguments or theoretical models.

Clear and valid discussion of the material. Clear, logical conclusions.

For the most part coherently articulated and logically constructed.

An appropriate format is used. 

The presentational style & layout is correct for the type of assignment.

Effective inclusion of FTP.

Well written with
standard spelling and grammar. Style is clear and academic.

 

All sources accurately cited in the text and an appropriate reference list in Harvard Style is provided.

Class II/ii
(Good Quality)

 

50-59%

Generally, addresses the title and its implications, but sometimes addresses irrelevant issues.

Demonstrates an adequate knowledge of theory and practice for this level, with evidence of an appreciation of its significance.

Provides a partly coherent argument but lacking clear focus and consistency in places. Some issues lack clarity, or theoretical models expressed in simplistic terms.

Conclusions are fairly clear and logical.

Adequate attempt at articulation and logical structure.

An acceptable format is used.

The presentational style & layout is correct for the type of assignment.

Inclusion of FTP but lacks selectivity.

Competently written with minor lapses in spelling and grammar. Style is readable and mainly academic.

 

Most sources accurately cited in the text and an appropriate reference list in Harvard Style is provided. 

Class III
(Satisfactory Quality)

40-49%

Some degree of irrelevance to the title.  Superficial consideration of the issues.

Demonstrates limited knowledge of theory and practice for this level, with intermittent evidence of an appreciation of its significance.

A basic argument is evident but lacks clarity and coherence.
Issues are only vaguely stated.

Conclusions are not always clear or logical.

Some attempt at articulation and logical structure.

An acceptable format is used.

The presentational style & layout is largely correct for the type of assignment.

Inappropriate use of FTP or not used where clearly needed to aid understanding.

Generally competent writing although intermittent lapses in grammar and spelling pose obstacles for the reader.

Style limits communication and tends not to be academic.

Some relevant sources cited. Some weaknesses in referencing technique.

Borderline

Fail

 

35-39%

 

Some significant degree of irrelevance to the title is common. Only the most obvious issues are addressed at a superficial level and in unchallenging terms. 

Demonstrates weaknesses in knowledge of theory and practice for this level, with little evidence of an appreciation of its significance.

Limited argument, which lacks clarity in places. Conclusions are neither clear nor logical.

Poorly structured. Lack of articulation.

Format deficient.

For the type of assignment, the presentational style &/or layout is lacking.

FTP ignored in text or not used where clearly needed.

Deficiencies in spelling and grammar makes reading difficult.

Simplistic or repetitious style impairs clarity.

 

 

Limited sources and weak referencing. 

Fail

 

<34%

 

Relevance to the title is intermittent or missing. The topic is reduced to its vaguest and least challenging terms. 

Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding.

Severely limited arguments. Lacks clarity.

Conclusions are sparse. Develop and justify a plan for a business opportunity

Unstructured.

Lack of articulation. Format deficient

For the type of assignment, the presentational style &/or layout is lacking.

FTP as above.

Poorly written with numerous deficiencies in grammar, spelling, expression and style.

An absence of academic sources and poor referencing technique.

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