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Discuss your chosen entrepreneurial innovation, idea or opportunity using the Kipling format (Where and What and When-and Why and How and Who) detailing application of Lean Startup Principles, BMC, Value Capture and a Development Plan with a critical evaluation

Formative (0%) Part A – Individual Presentation

Using the Kipling Format of : Who, What, When, Where, Why and How - An individual presentation of 6 slides (max 10mins duration) using the Kipling Format to explain on your chosen entrepreneurial innovation, idea or opportunity

Summative (100%): Part B – Individual Essay Question

Discuss your chosen entrepreneurial innovation, idea or opportunity using the Kipling format (Where and What and When-and Why and How and Who) detailing application of Lean Startup Principles, BMC, Value Capture and a Development Plan with a critical evaluation. 3,000 words

Outline/Guide Structure:

Cover page. A photo or diagram of the product/service that conveys its creativity.

1. Business Objectives. (250 words)

2. Application of Lean Start-Up. (250 words)

3. Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product (500 words)

4. Value Capture: ‘Lean’ Business Model Canvas (Diagram) (500 words)

5. Detailed Development Plan (1000 words) with references to Appendix

Explain why the start-up is/could be financially viable and profitable

6. Critical evaluation of the plan (250 words)

7. Conclusion (250 words)

8. Appendix