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BM632 Managing & Developing Innovation & Creativity

Module code and title:	BM632 Managing & Developing Innovation & Creativity	Module leader:
Assignment No. and type:	PR1: Video presentation with supporting portfolio of evidence.	Assessment weighting:	100%
Submission time and date:	Friday, 25 March 2025, before 2 pm.	Target feedback time and date:	11 April 2025

Module code and title:

Module leader:

Assignment No. and type:

PR1: Video presentation with supporting portfolio of evidence.

Assessment weighting:

100%

Submission time and date:

Friday, 25 March 2025, before 2 pm.

Target feedback time and date:

11 April 2025

Assignment task

The assessment consists of a single, individually produced film report (presentation), carrying a 100% weighting. This task evaluates each student’s independent work and performance. In addition to the film, students are required to submit a concise portfolio of evidence supporting their work.

Task Overview

Students are tasked with identifying a specific customer need, problem, or business opportunity within the fast fashion sector. This must address Environmental, Social, and Governance (ESG) issues or a combination of these. Using the tools and methodologies provided during the module, students will develop creative and innovative solutions. The task involves selecting the most viable solution, designing an implementation plan for the following 12 months, and conducting an innovation audit to preemptively address potential challenges.

Choose a specific customer need, problem, or business opportunity related to the fast fashion sector. Examples include reducing textile waste, promoting sustainable consumption, introducing circular fashion initiatives, enhancing transparency in supply chains, or providing affordable ethical options for consumers.
Analyze the chosen issue or opportunity in the context of Environmental, Social, and Governance considerations. Assess how the proposed solution could minimize environmental impact, enhance social responsibility, and align with ethical business practices.
Utilize creative and innovation tools to generate multiple potential solutions for the identified issue. Possible solutions could include integrating second-hand product lines, developing repair and reuse initiatives, launching eco-friendly materials, offering transparency-focused apps, or creating sustainable in-store experiences.
Select the most appropriate solution based on its potential impact, feasibility, and alignment with the identified issue or opportunity. Justify your choice with evidence and relevant data.
Develop a detailed implementation plan for the chosen solution over the next 12 months. Include essential steps, required resources, stakeholder engagement strategies, and a timeline.
Apply an innovation audit methodology to anticipate potential challenges in implementing the solution. Consider factors such as consumer acceptance, regulatory compliance, operational feasibility, resource availability, and alignment with ESG principles.
Provide evidence-based recommendations to mitigate the challenges identified during the innovation audit. Propose strategies to address risks, secure necessary resources, ensure compliance with local and global regulations, and foster stakeholder and community support.

Note:

The film report presentation should highlight your ability to independently analyse, innovate, and strategize. Demonstrate your understanding of the relationship between sustainable practices, ethical considerations, and the fast fashion industry.
Your presentation should effectively communicate the selected solution, its feasibility, and your approach to overcoming potential hurdles.
Presentation format:

The filmed report must include your presence as part of the content and not rely solely on voice-over narration.
Creativity and imagination are strongly encouraged to enhance engagement. Aim to present as a junior executive addressing a board of directors or potential investors.

Supporting Evidence Portfolio:

Your portfolio should highlight your contributions to the task and include elements such as research findings (primary and secondary), reports, diagrams (e.g., mind maps, rich picture diagrams), photographs, and notes.
Links to complementary external resources (e.g., YouTube videos, blogs, podcasts) may also be included, provided there is a clear connection between the portfolio and the filmed report.

Length and Submission:

The film report should be 8–10 minutes, with a small variation of +/-10%.
Submit the portfolio and the filmed report separately using the designated submission points.

Your portfolio should reflect your personal effort and contributions, showcasing how you approached the task with thoroughness and dedication. Your filmed report should be engaging and dynamic, presenting you as a capable junior executive with a flair for imaginative communication.

Key Independent Learning Activities, Employability Skills, and Stretch Activities

Develop a comprehensive understanding of constructing innovation-driven activities and initiatives.
Apply advanced creative problem-solving techniques and methodologies.
Identify key information needs using core textbooks and reputable sources to build innovation, change, and commercial acumen.
Conduct searches using commercial databases, research reports, and credible sources to support evidence-based arguments for the identified issue and proposed solution.
Undertake primary research using business research methodologies such as field observations, surveys, archival research, and interviews.
Demonstrate independent leadership and, where applicable, the ability to lead others effectively.
Utilize technology to plan, produce, and edit high-quality video content.
Exhibit junior executive-level presentation skills through a professional, engaging, and creative delivery.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments.

LO2: Analyse and illustrate how organisations can successfully plan, prepare and manage innovation and creative activities.

LO3: Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co-operation in order to analyse and assess innovation capability and blockages.

LO4: Actively engage in the identification of an innovative and/or creative solution for an identified business or organizational need.

LO5: Conduct an innovation development audit appropriate for the introduction of the new product/service.

Practicalities: Referencing, presenting and submitting your work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work.

Please reference your work using the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com).

All students must present on screen.
Film presentations must be capable of being uploaded to the BB submission point.
Students should submit a copy of their presentation as an e-mail attachment to the module lecturer or provide a link to a web host service as a back-up to their Blackboard submission.
Portfolios are individual pieces of work and can be submitted in any appropriate format as outlined below.
Pages should be numbered.
All work to be submitted as Arial 11 font with line and a half spacing.
All writing should be in the third person passive unless directed otherwise.
Written work must be word-processed.
The module title and code number must be clearly marked on the front cover.
Work you submit for assessment must be properly referenced – a guide to the Harvard system of referencing can be found on the Bucks website at bucks.ac.uk/referencing.
You may seek clarification from the module tutor at any time.
There is no excuse for failing to submit your work in accordance with the guidance, work that does not meet the necessary standards in that respect will be marked accordingly.
You are required to submit your work electronically. Please use the relevant submission point in the Submit your work area in your Blackboard module shell at the time and date specified.
Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. Film files can be uploaded from mobile phone devices and laptop computers and visual and audio files.
You can submit your file as many times as you like before the submission date. If you do submit your file more than once, your earlier submission will be replaced by the most recent version.

Once you have submitted your file, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of the file.

Confidentiality

You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.

For further information and guidance, please see the relevant section in your programme handbook.

Academic integrity

Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct

	0-34 (F) – Fail Not successful	35-39 E – Marginal fail Below required standard	40-49 (D) Pass Satisfactory	50-59 (C) Pass Good	60-69 (B) Pass Very Good	70-79 (A) Pass Excellent	80-100 (A+) Pass Outstanding
Criterion 1 Knowledge and understanding 25% (Key indicators for Knowledge and understanding) • Depth of knowledge and understanding of innovation theory, models and tools & ESG. • Engagement with subject-specific theories, paradigms, concepts, and principles. • Background investigation, analysis, research, enquiry and/or study.	The work demonstrates a limited and/or substantially inaccurate or no understanding of key aspects of the subject, with few if any examples of coherent and detailed knowledge, which is unlikely to be at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work does not: Show awareness of the subject matter of innovation. Unsuitable /Poor identification of problem/need not fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Very Weak articulation and argument for the required innovation presented. Major issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.	The work demonstrates insufficient understanding of key aspects of the subject, including some coherent and detailed knowledge, little of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Poor identification of problem/need not fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Weak articulation and argument for the required innovation presented. Major issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.	The work demonstrates a basic yet systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Acceptable articulation and argument for the required innovation presented. Significant issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.	The work demonstrates a sound breadth and depth of systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Good articulation and argument for the required innovation presented. Clear issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.	The work demonstrates a sophisticated and critical systematic understanding of key aspects of the subject, including coherent and detailed knowledge, much of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Very good articulation and argument for the required innovation presented. Minor issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.	The work demonstrates a highly accomplished systematic understanding of key aspects of the subject beyond what has been taught, including coherent and detailed knowledge, most of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Excellent articulation and argument for the required innovation presented	The work demonstrates an exceptional systematic understanding of key aspects of the subject, including coherent and detailed knowledge well beyond what has been taught, all of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources. Excellent articulation and argument for the required innovation presented
Criterion 2 Analysis and criticality 25% (Key indicators for analysis and criticality) • Logic and argument. • Use and range of independently selected sources. • Analysis and synthesis using a range of resources and analysed using appropriate innovation and business methodologies. • Organisation and communication of ideas and evidence.	The work demonstrates a limited or no ability to work independently and deploy relevant techniques of analysis and enquiry accurately; Very Poor/missing analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is poor/missing lacking detail, robustness and shows poor levels of comprehension of business management and commercial acumen. Noticeable issues prevent the work from being awarded a higher classification mark. The range, age and validity of secondary research sources & literature is inappropriate. The communication and organisation of the work lacks flow and coherency.	The work demonstrates an insufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline; Poor analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is poor lacking detail, robustness and shows poor levels of comprehension of business management and commercial acumen. Noticeable issues prevent the work from being awarded a higher classification mark. The range, age and validity of secondary research sources & literature is mostly inappropriate. The communication and organisation of the work is weak and lacks flow and coherency.	The work demonstrates a sufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline; Acceptable analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is somewhat detailed, robust and shows acceptable levels of comprehension of business management and commercial acumen. Noticeable issues prevent the work from being awarded a higher classification mark. The range, age and validity of secondary research sources & literature is satisfactory. The communication and organisation of the work is satisfactory and struggles for flow and coherency.	The work demonstrates a sound ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline; Good analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows good levels of comprehension of business management and commercial acumen. Noticeable issues prevent the work from being awarded a higher classification mark. The range, age and validity of secondary research sources & literature is good. The communication and organisation of the work is good, with the flow and coherency of the argument clear to the reader.	The work demonstrates a sophisticated ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline. Very good analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows high levels of comprehension of business management and commercial acumen. Minor issues prevent the work from being awarded a higher classification mark. The range, age and validity of secondary research sources & literature is very good. The use of wider and less obvious sources enhances the work. The communication and organisation of the work is very good, with the flow and coherency of the argument clear to the reader.	The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline; Excellent analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows high levels of comprehension of business management and commercial acumen. The range, age and validity of secondary research sources & literature is excellent. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work. The communication and organisation of the work is excellent, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.	The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline; Excellent analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows high levels of comprehension of business management and commercial acumen. The range, age and validity of secondary research sources & literature is outstanding. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work. The communication and organisation of the work is outstanding, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.
Criterion 3 Application and practice 25% (Key indicators for application and practice) • Development and/or application discipline-specific specialist skills; problem solving, creativity, innovation audit methodologies & model/theory adaptation. • Accuracy, coordination, and proficiency in completion of practical tasks/processes	Work demonstrates a limited or no ability to select and apply appropriate, discipline-specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: A very poor range of creativity tools incorrectly/poorly/not applied that provide no clear range of potential innovative solutions that are not analysed and evaluated with a poorly articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is not evident within the work. The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager. The ability to read and follow instructions is clearly absent with no evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work fails to address all the required elements set out in the briefing.	Work demonstrates an insufficient ability to select and apply appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: A poor range of creativity tools incorrectly/poorly applied that provide no clear range of potential innovative solutions that are not analysed and evaluated with a poorly articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is weak within the work. The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager. The ability to read and follow instructions is clearly absent with no evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work fails to address all the required elements set out in the briefing.	Work demonstrates a sufficient ability to select and apply appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: Acceptable range of creativity tools applied that provide a somewhat clear range of potential innovative solutions that are not fully analysed and evaluated with a somewhat weaker articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is acceptable within the work. The ability to draw conclusions for the reader is evident but this is acceptable and mostly appropriate for the standard required as a manager. The ability to read and follow instructions is acceptable with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work mostly addresses the required elements set out in the briefing.	Work demonstrates an ability to select and apply in a consistent and informed manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: Good range of creativity tools applied that provide a clear range of potential innovative solutions that are nearly fully analysed and evaluated with a somewhat weaker articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is good. The ability to draw conclusions for the reader is evident and what is presented is to a good standard and appropriate for the standard required as a manager. The ability to read and follow instructions is good with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.	Work demonstrates an ability to select and apply in a capable and effective manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: Very good range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is very good. The ability to draw conclusions for the reader is evident and what is presented is to a very good standard and appropriate for the standard required as a manager. The ability to read and follow instructions is very good with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.	Work demonstrates an ability to select and apply in a highly accomplished manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: Excellent range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is excellent. The ability to draw conclusions for the reader is evident and what is presented is to an excellent standard and appropriate for the standard required as a middle manager. The ability to read and follow instructions is excellent with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.	Work demonstrates an ability to select and apply in a highly accomplished and innovative manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: Excellent range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale. The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is outstanding. The ability to draw conclusions for the reader is evident and what is presented is to an outstanding standard and appropriate for the standard required as a senior manager. The ability to read and follow instructions is outstanding with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and integrated into the work. The work meets all the required elements set out in the briefing.
Criterion 4 Transferable skills 15% Of which where team- work is required 10% of the allocated marks is reserved for this purpose. (Key indicators for transferable skills) • Written, verbal and electronic communication • Numeracy and digital literacy • Personal motivation, organisation, and time-management	Work demonstrates limited or no ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. - an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates insufficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates a sufficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates a consistent and confident ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates a highly proficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates a highly accomplished ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.	Work demonstrates an exceptional ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for determining and achieving personal outcomes and/or outputs. - consideration of sustainability (environmental, economic, and personal) and social and ethical matters in their work/solutions. -work effectively with others in relation to a team effort demonstrating or supporting leadership, negotiating and managing conflict proactively.
Assignment Parameters 10% This should include evidence of: Harvard referencing. Use of English. Spelling, punctuation and grammar. Presentation of work Suitable academic & professional sources used.	An unacceptable range of academic, professional and peer reviewed sources applied within the work. Incorrect Harvard referencing in text and in reference list pages. Major spelling, grammar or punctuation errors. Presentation of work is unacceptable and incapable of being presented to a board of directors. Work is outside of the +/-10% limit.	A below standard range of academic, professional and peer reviewed sources applied within the work. Incorrect Harvard referencing in text and in reference list pages. Major spelling, grammar or punctuation errors. Presentation of work is below the standard required and incapable of being presented to a board of directors. Work is outside of the +/-10% limit.	A satisfactory range of academic, professional and peer reviewed sources applied within the work. Harvard referencing in text and in reference list pages. Significant spelling, grammar or punctuation errors. Presentation of work is satisfactory but not suitable for being presented to a board of directors. Work is outside of the +/-10% limit.	Good range of academic, professional and peer reviewed sources applied within the work. Noticeable issues with the Harvard referencing in text and in reference list pages. Noticeable spelling, grammar or punctuation errors. Presentation of work is good and capable of being presented to a board of directors only with significant corrections and improvement. Work is only just outside the +/-10% limit.	Very good range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. Minor spelling, grammar or punctuation errors. Presentation of work is very good and capable of being presented to a board of directors with some corrections. Work is within +/-10% limit.	Excellent range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. Very minor spelling, grammar or punctuation errors. Presentation of work is excellent and capable of being presented to a board of directors as is. Work is within +/-10% limit.	Outstanding range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. No spelling, grammar or punctuation errors. Presentation of work is outstanding and capable of being presented to a board of directors as is. Work is within +/-10% limit.

0-34 (F) –

Fail

Not successful

35-39 E –

Marginal fail

Below required standard

40-49 (D)

Pass

Satisfactory

50-59 (C)

Pass

Good

60-69 (B)

Pass

Very Good

70-79 (A)

Pass

Excellent

80-100 (A+)

Pass

Outstanding

Criterion 1

Knowledge and understanding

25%

(Key indicators for Knowledge and understanding)

• Depth of knowledge and understanding of innovation theory, models and tools & ESG.

• Engagement with subject-specific theories, paradigms, concepts, and principles.

• Background investigation, analysis, research, enquiry and/or study.

The work demonstrates a limited and/or substantially inaccurate or no understanding of key aspects of the subject, with few if any examples of coherent and detailed knowledge, which is unlikely to be at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

The work does not:

Show awareness of the subject matter of innovation. Unsuitable /Poor identification of problem/need not fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Very Weak articulation and argument for the required innovation presented.

Major issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.

The work demonstrates insufficient understanding of key aspects of the subject, including some coherent and detailed knowledge, little of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Poor identification of problem/need not fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Weak articulation and argument for the required innovation presented.

Major issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.

The work demonstrates a basic yet systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Acceptable articulation and argument for the required innovation presented.

Significant issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.

The work demonstrates a sound breadth and depth of systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Good articulation and argument for the required innovation presented.

Clear issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.

The work demonstrates a sophisticated and critical systematic understanding of key aspects of the subject, including coherent and detailed knowledge, much of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Very good articulation and argument for the required innovation presented.

Minor issues with evidence and/or argument are evident that prevent the work from being awarded a higher classification mark.

The work demonstrates a highly accomplished systematic understanding of key aspects of the subject beyond what has been taught, including coherent and detailed knowledge, most of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Excellent articulation and argument for the required innovation presented

The work demonstrates an exceptional systematic understanding of key aspects of the subject, including coherent and detailed knowledge well beyond what has been taught, all of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques.

Clear identification of problem/need fully supported with evidence from reputable secondary sources, and where applicable primary research sources.

Excellent articulation and argument for the required innovation presented

Criterion 2

Analysis and criticality

25%

(Key indicators for analysis and criticality)

• Logic and argument.

• Use and range of independently selected sources.

• Analysis and synthesis using a range of resources and analysed using appropriate innovation and business methodologies.

• Organisation and communication of ideas and evidence.

The work demonstrates a limited or no ability to work independently and deploy relevant techniques of analysis and enquiry accurately;

Very Poor/missing analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is poor/missing lacking detail, robustness and shows poor levels of comprehension of business management and commercial acumen.

Noticeable issues prevent the work from being awarded a higher classification mark.

The range, age and validity of secondary research sources & literature is inappropriate.

The communication and organisation of the work lacks flow and coherency.

The work demonstrates an insufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

Poor analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is poor lacking detail, robustness and shows poor levels of comprehension of business management and commercial acumen.

Noticeable issues prevent the work from being awarded a higher classification mark.

The range, age and validity of secondary research sources & literature is mostly inappropriate.

The communication and organisation of the work is weak and lacks flow and coherency.

The work demonstrates a sufficient ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

Acceptable analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is somewhat detailed, robust and shows acceptable levels of comprehension of business management and commercial acumen.

Noticeable issues prevent the work from being awarded a higher classification mark.

The range, age and validity of secondary research sources & literature is satisfactory.

The communication and organisation of the work is satisfactory and struggles for flow and coherency.

The work demonstrates a sound ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

Good analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows good levels of comprehension of business management and commercial acumen.

Noticeable issues prevent the work from being awarded a higher classification mark.

The range, age and validity of secondary research sources & literature is good.

The communication and organisation of the work is good, with the flow and coherency of the argument clear to the reader.

The work demonstrates a sophisticated ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline.

Very good analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows high levels of comprehension of business management and commercial acumen.

Minor issues prevent the work from being awarded a higher classification mark.

The range, age and validity of secondary research sources & literature is very good. The use of wider and less obvious sources enhances the work.

The communication and organisation of the work is very good, with the flow and coherency of the argument clear to the reader.

The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

Excellent analysis, evaluation and synthesis of evidence, argument and logic in selecting the preferred solution. Planning for implementation is detailed, robust and shows high levels of comprehension of business management and commercial acumen.

The range, age and validity of secondary research sources & literature is excellent. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work.

The communication and organisation of the work is excellent, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.

The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques of analysis and enquiry within the discipline;

The range, age and validity of secondary research sources & literature is outstanding. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work.

The communication and organisation of the work is outstanding, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.

Criterion 3

Application and practice

25%

(Key indicators for application and practice)

• Development and/or application discipline-specific specialist skills; problem solving, creativity, innovation audit methodologies & model/theory adaptation.

• Accuracy, coordination, and proficiency in completion of practical tasks/processes

Work demonstrates a limited or no ability to select and apply appropriate, discipline-specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

A very poor range of creativity tools incorrectly/poorly/not applied that provide no clear range of potential innovative solutions that are not analysed and evaluated with a poorly articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is not evident within the work.

The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager.

The ability to read and follow instructions is clearly absent with no evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work.

The work fails to address all the required elements set out in the briefing.

Work demonstrates an insufficient ability to select and apply appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

A poor range of creativity tools incorrectly/poorly applied that provide no clear range of potential innovative solutions that are not analysed and evaluated with a poorly articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is weak within the work.

The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager.

The work fails to address all the required elements set out in the briefing.

Work demonstrates a sufficient ability to select and apply appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

Acceptable range of creativity tools applied that provide a somewhat clear range of potential innovative solutions that are not fully analysed and evaluated with a somewhat weaker articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is acceptable within the work.

The ability to draw conclusions for the reader is evident but this is acceptable and mostly appropriate for the standard required as a manager.

The ability to read and follow instructions is acceptable with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work.

The work mostly addresses the required elements set out in the briefing.

Work demonstrates an ability to select and apply in a consistent and informed manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

Good range of creativity tools applied that provide a clear range of potential innovative solutions that are nearly fully analysed and evaluated with a somewhat weaker articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is good.

The ability to draw conclusions for the reader is evident and what is presented is to a good standard and appropriate for the standard required as a manager.

The ability to read and follow instructions is good with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work.

The work meets all the required elements set out in the briefing.

Work demonstrates an ability to select and apply in a capable and effective manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

Very good range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is very good.

The ability to draw conclusions for the reader is evident and what is presented is to a very good standard and appropriate for the standard required as a manager.

The ability to read and follow instructions is very good with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work.

The work meets all the required elements set out in the briefing.

Work demonstrates an ability to select and apply in a highly accomplished manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

Excellent range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is excellent.

The ability to draw conclusions for the reader is evident and what is presented is to an excellent standard and appropriate for the standard required as a middle manager.

The ability to read and follow instructions is excellent with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work.

The work meets all the required elements set out in the briefing.

Work demonstrates an ability to select and apply in a highly accomplished and innovative manner appropriate, discipline specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn:

Excellent range of creativity tools applied that provide a clear range of potential innovative solutions that are fully analysed and evaluated with a well-articulated argument/rationale.

The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is outstanding.

The ability to draw conclusions for the reader is evident and what is presented is to an outstanding standard and appropriate for the standard required as a senior manager.

The ability to read and follow instructions is outstanding with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and integrated into the work.

The work meets all the required elements set out in the briefing.

Criterion 4

Transferable skills

15%

Of which where team- work is required 10% of the allocated marks is reserved for this purpose.

(Key indicators for transferable skills)

• Written, verbal and electronic communication

• Numeracy and digital literacy

• Personal motivation, organisation, and time-management

Work demonstrates limited or no ability to:

-communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose.

- an ability to manage their learning and work with minimal or no supervision.

-use initiative to take responsibility for determining and achieving personal outcomes and/or outputs.