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Demonstrate an understanding of marketing theories and methods used to promote a new piece of Aesthetic Equipment or Product range discussed in CW1 which is to be launched at an UK Aesthetic Business in Birmingham.

2022/23 ASSIGNMENT REMIT – VIDEO PRESENTATION

Programme Title	BA FdA  Aesthetic Practitioner
Module Title	Aesthetic Business Operations
Module Code	1749
ASSIGNMENT TITLE	Marketing Plan
Level	5
Weighting	50%
Lecturers
W/C Hand Out Date	21/11/2022
Due Date	By 17:00 on 16/01/2023
Feedback Post Date	13/02/2023
ASSIGNMENT FORMAT	VIDEO PRESENTATION (CAPTURE OR UPLOAD)
Presentation Duration	15 minutes
Assignment Word Count	Enter the word count limit here (if appropriate).
Submission Format	e-Submission	Choose an option.

ASSIGNMENT TASK:

• Demonstrate an understanding of marketing theories and methods used to promote a new piece of Aesthetic Equipment or  Product range discussed in CW1 which is to be launched at an UK Aesthetic Business in Birmingham.
• Identify a FOUR marketing theories which can be applied to the marketing plan (Market Segmentation, The Marketing mix, Buying behaviour and A.I.D.A Model)
• Justify marketing methods (Digital and Social media) which could be used to promote the Aesthetic business

TASK GUIDANCE:

• A:   Identify and apply a range marketing theories which can be used to promote the business.  For Example:  Identify the Clinics market segmentation, The Marketing Mix (Place, Product, Price and Promotion) Buying behaviour and the AIDA model. All theories must be justified using academic based research and linked to your specific target market identified through market segmentation.
• B: Identify and Justify digital marketing methods to  promote the chosen product or equipment which  best suits your demographic. For Example:  Facebook, Instagram, Twitter, Tik Tok, Websites, SEO, SEM, You Tube.  All methods must be justified using academic based research and linked to your specific target market. 
• All of your methods and theories must be justified using academic based research and linked to your specific target market using Market Segmentation.
• Upload your presentation slides along with your reference list.
• Focus on attention to detail, quality of work and overall academic standards.
• For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

MARKING CRITERIA:

● 10% of marks – Introduction explaining what will be discussed/included in the report, and conclusion to include recommendations.

● 40% of marks –  Identification of a range marketing theories which can be used to promote the new product:  Market segmentation, Buying Behaviour, Marketing Mix and AIDA module.  All theories must be justified using academic based research and linked to your  target market. (L1)

● 40% of marks – Identification and Justification of Digital and social media marketing methods to best promote the Aesthetic Business. For Example:  Facebook, Instagram, Twitter, Tik Tok, Websites, SEO, SEM, and You Tube. All theories must be justified using academic based research and linked to your specific target market.  (L2)

● 10% of marks – Use of reliable academic sources and using them correctly during your presentation and uploading a reference list. Demonstrate an understanding of marketing theories and methods used to promote a new piece of Aesthetic Equipment or  Product range discussed in CW1 which is to be launched at an UK Aesthetic Business in Birmingham.

E-SUBMISSION GUIDANCE:

• This assignment will require you to become familiar with and use the Panopto system.
  Please follow this online guide for Panopto that shows you how to access the system, record a video using Panopto or upload an existing video to Panopto and submit your assignment to Canvas. Contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

• iii. Identify a range of marketing theories.
• iv. Apply marketing methods to promote an aesthetic business.

SKILLS OUTCOMES:

• The skills outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE:

Teamwork and ITS Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Count and Presentation Timings	Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity.  Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude: The title page The contents page o   Models, graphs, data tables and other exhibited figures or images Lists of references Appendices (these should be kept to a minimum) In addition, timings must be observed for assessed presentations for the same reasons.
E-submission	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Cut-off date for late work	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Grading criteria	http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx
Plagiarism	http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
Extenuating Circumstances	http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
UCB Referencing Guide	https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
Access the Assignment Life Cycle	https://ucbirmingham.instructure.com/courses/26756