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Critical analysis of factors involved in strategic position and the micro-environment. Knowledge and Understanding of theories and concepts

DUE DAY:

Monday of Week 4 by 13.00 (UK time). Please refer to the University Policies page regarding late submissions.

Assignment 1 must be submitted via Turnitin. Submit a PowerPoint presentation along with a 500-word personal reflective statement of your experience in undertaking this assignment on Turnitin. Please click here to find out more about Turnitin.

Guidance:

• Your presentation should include a cover title slide
• Not more than 14 slides
• Please be aware this must be treated like a professional presentation.

Task:

PowerPoint

Select an organisation of your choosing.

1. This organisation is looking at expanding its strategy, going into new markets.
2. As the head of strategy, you are required to present to the board the impact of strategic position on the macro-environment.
3. As well as recommend if it is a good idea to expand into new markets. 

Include the following headings in your presentation:

1. Background - An overview of the company and its current situation, with reference, to Implementing Strategies.
2. Analysis - Clarification of the method of analysis i.e. theoretical frameworks, models applied in the analysis. Detailed analysis of the strategy with reference to Implementing Strategies (referencing the theory used - Harvard).
3. Initial outcomes / findings - identifying gaps, where issues need strengthening, or where procedures are well established, and an opportunity to build and develop.
4. Proposed strategy - Utilising the Implementing Strategies theory to link your main findings to recommend new or improved strategies to the board.
5. Implementation strategy - Put forward an implementation plan of how the above strategy might be implemented etc.
6. Conclusions - Bring in together the main points in your presentation.
7. References – Harvard style referencing
8. Appendices

Reflective Statement

1. To be handed in together with PowerPoint slides as one assignment.
2. 500-word reflective statement on your experience in doing the PowerPoint.
3. Choose a reflective model of your choice to use for this e.g. Gibbs, Kolb, Driscoll to name just a few.
4. Students can write in first person.

Grading:

Assignment 1 will contribute 20% towards your final mark. Use the rubric below to see how marks will be allocated.

You can expect feedback within 3 weeks from the date of submission.

Rubric:

Table of tasks

Assessment Criteria		Marks Available	Marks Awarded
1.	Critical analysis of factors involved in strategic position and the micro-environment. Knowledge and Understanding of theories and concepts