LO1 Present and agree to a project proposal with the client.

This assignment involves the preparation of a presentation (which outlines the project proposal and rationale) followed by a Client Report which outlines the project plan, project scope and risk and evaluating the project success

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1	Present and agree to a project proposal with the client.
LO 2	Use appropriate tools to collect, select and use information from a range of sources
LO 3	Evaluate the data relevant to the proposal.
LO4	Communicate the outcomes and recommendations.

1. The presentation slides should be attached to the report as an appendix. Include speaker notes at the bottom of each slide to explain the key points on the slide (Max 500 words). However, you are not required to do a live presentation. Keep the slides succinct, and you can use bullet points where necessary. The slides should be embedded in the assignment, followed by the report.
2. Prepare a client report that covers the following: (LO2, LO3 & LO4) [1,000 words
3. The Project Plan (discuss a plan for your app using a GANTT chat) (150 words)Project Scope (discuss the app design and launch cost, social media integration; in-app purchase; app customisation; testing of the app; launch of the app) (300 words)
4. Project Risk (what potential risks could impact the launch of the app, e.g., cost overruns, delays in app design, design and compatibility issues; competition from other apps) (300 words)
5. Project Success (how will you measure the app’s success?) (250 words)

The report should be written in a formal business report format, consisting of a title page, a table of contents, the main body of the work using appropriate headings covering the above four points, and a reference list.

https://libguides.uos.ac.uk/academic/referencing/Harvard

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 3

Please see the attached grid for the Level 3 grading descriptors.

Submission Details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

• The report must be submitted as one document and PowerPoint slides must be attached with the assignment in appendix as a part of the report.

You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations

Tips for a Perfect Presentation

For your annotated PowerPoint presentation to Astra Plc, here`s a structure you can follow to effectively outline the project proposal and rationale for the new health and fitness app:

Slide 1: Title Slide

• Title: Proposal for Astra Plc`s New Health and Fitness App
• Subtitle: Assessment of Suitability and Rationale
• Presented by: [Your Name]
• Date

Slide 2: Executive Summary

• Annotation: Brief overview of the app concept, key objectives (e.g., promoting health and fitness, expanding Astra`s portfolio), and your role in assessing its suitability.

Slide 3: Company Background

• Annotation: Provide an overview of Astra Plc, its core business in vitamin and mineral supplements, and its existing market presence.

Slide 4: App Concept and Features

• Annotation: Outline the purpose of the health and fitness app (e.g., tracking workouts, providing nutrition plans, health monitoring).
• Key Features: User-friendly interface, personalized workout plans, dietary tracking, integration with wearables, etc.

Slide 5: Market Research and Competitor Analysis

• Annotation: Summarize your research into the health and fitness app market (growth trends, key players).
• Competitors: Identify similar apps (e.g., MyFitnessPal, Fitbit) and highlight what differentiates Astra`s app.

Slide 6: Target Audience

• Annotation: Define the potential customers, such as fitness enthusiasts, individuals aiming to improve their health, and those already using Astra’s supplements.
• Demographics: Age, location, lifestyle, tech-savviness.

Slide 7: Rationale for Building the App

• Annotation: Explain how the app aligns with Astra`s business goals (e.g., promoting a holistic approach to health, increasing customer engagement).
• Value Proposition: Why this app is necessary in today’s market (e.g., growing demand for digital fitness solutions post-pandemic).

Slide 8: Potential Success Factors

• Annotation: Discuss key drivers of the app`s potential success—Astra`s existing reputation, market demand for health apps, and integration with their product line (e.g., supplements recommendations via the app).

Slide 9: Risks and Challenges

• Annotation: Address potential challenges, such as market saturation, app development costs, user acquisition, and retention.

Slide 10: Conclusion and Next Steps

• Annotation: Summarize the key points, restating the rationale for developing the app, and propose the next steps (e.g., market testing, app development timelines, user feedback).