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Assignment Briefs 10-17-2022

LO1: Appraise the role of creativity, innovation and enterprise in organisations

BMP5005 Enterprise, Innovation & Creativity

Module Number: BMP5005


Module Name: Enterprise, Innovation & Creativity

Year/Trimester/Cohort: 2021-22/Semester 1/September 2022 Cohort

Module Tutor/s:

Assessment Number       


Assessment Type (and weighting)

Individual Essay - 50% (2000 words)

Assessment Name

Relationship between Enterprise Culture, Creativity and Innovation

Assessment Submission Date


Learning Outcomes Assessed:

LO1: Appraise the role of creativity, innovation and enterprise in organisations

LO2: Distinguish between types and forms of enterprise activity

Assessment Brief:

Enterprise culture, Creativity and Innovation are believed to play a vital role in social as well as economic development. Define these three concepts, discuss the relationship between them and examine how they contribute to social and economic progress.

Secondary Research Source Requirement at Level HE5 - It is expected that the Reference List will contain between ten and fifteen sources. As a MINIMUM the Reference List should include two refereed academic journals and three academic books.

Assessment Preparation and Submission:

See section 12 of the module guide for Guidelines on the Preparation and Submission of Assignments.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page.  The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

You will not be able to overwrite the final submission after the deadline. You can only submit a single file. 
LO1: Appraise the role of creativity, innovation and enterprise in organisations.


  • Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.
  • If you wish to refer to specific quotes from published sources, then you must use full Harvard Referencing Convention.
  • Do not share work with other students.

Specific Assessment Criteria: (See page 4 for General Assessment Criteria)

Excellent (70%+): The essay will be of a high standard and will reflect a comprehensive understanding of the key concepts and the application of extensive reading. They will address the specific issues outlined in the assignment brief about enterprise culture, creativity and innovation. The essay will demonstrate competent planning/structure, clear diction, enthusiastic arguments and an effective use of supplementary theoretical and practice-based evidence to support arguments. The essay will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.

Very Good (60-69%): The essay will cover the salient points on enterprise culture creativity and innovation from the assignment brief and will reflect a good understanding of the literature around these key concepts. The essay will be clear, informative and attempt to develop a coherent argument. It will be well written and presented in a structured and readable style. 
LO1: Appraise the role of creativity, innovation and enterprise in organisations

Good (50-59 A reasonable attempt will be made to prepare and deliver the essay, but it will be under-developed and will not consistently reflect the level of understanding required for this level.

Satisfactory (40-49%): The content of the essay will be mostly irrelevant to the assessment task and/or not organised in a way that address key requirements.

Unsatisfactory (Below 40%): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity. 

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