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You should select a business or organisation that has clearly identifiable core capabilities and activities, and processes that are essential to driving their business strategy from different perspectives such as commercial, customer, market, societal, etc
Business Strategy Assignment #2 Strategic Business Proposal
Weighting
65%
Relevant chapters
Chapters 1 to 8
Assessment format
Strategic Business Proposal (.doc or .docx)
Length
3,000 words (10% allowable either way, does not include title page, table of contents, appendix and references)
Specific requirements
Use a minimum of 15 references including chapter content, academic journals, papers, books sourced from the university library or other academic resources.
Use either Times New Roman (12 pt.), Arial (11 pt.), Calibri (11 pt.)
Set page margins to 2.54 cm
Double-space text including headings
Include page number on every page
Use Harvard Reference Style [See Classroom Resources]
ASSIGNMENT INSTRUCTIONS For this assignment, research and write a business case study on how an organisation of your choice use core capabilities in their broad business strategy. A business case study analysis requires you to investigate a business problem, evaluate alternative strategies, and recommend the most effective strategy using supporting evidence from scholarly information sources.
You should select a business or organisation that has clearly identifiable core capabilities and activities, and processes that are essential to driving their business strategy from different perspectives such as commercial, customer, market, societal, etc. You may select your current workplace or an organisation that has some significance to you. If you are not currently associated with a workplace or organisation, you may select a company or organisation you are interested in, one you hope to start, or one that has been reported recently in the media.
Business Case Study The case study may be structured however you think will best present your analysis. However, you should address the following sections:
Introduction Identify the business problem and core competencies you will explore in the case study.
Description of the Organisation Describe the sector and industry your selected organisation operates in, their activities, key products and services, and customers.
Describe how the core capabilities are being used, developed and maintained, and their links to a wider business strategy.
Evaluation of the strategic business approach Explain how the strategic business approach drives the organisation’s core capabilities from a commercial, customer, market, societal, etc., perspective.
Evaluate and discuss what is working and what is not working.
State why the strategic processes and activities are or are not working well.
Use any theories, models, or concepts discussed in the chapters or the readings to support your reasoning.
Recommend solution and changes Provide specific and realistic solutions or changes that are needed.
Explain why you selected this solution and support the recommendation with theories and concepts discussed in the chapters or the readings.
Describe how you plan to respond to risks associated with your solution.
Detail how the recommended approach to manage the change you have recommended.
SUGGESTED STRUCTURE The following suggested structure may be used to guide the organisation of your essay.
Cover or Title Page
Introduction Paragraph Identify the business problem and core competencies
Description of the Organisation
Evaluation of the strategic business approach The strategic business approach
What is working and what is not working
Why the strategic processes and activities are or are not working well
Proposed Solution and Changes Recommended solution or change
Solution or change explanation
Plan to respond to risks
Manage change explanation
Reference page (listed in alphabetical order)
Appendix, if needed
CONSIDERATIONS If you are having trouble with your assignment, your academic/instructor should be your first source for assistance.
Have I identified and defined the academic concepts related to the case study task using current academic literature?
Have I demonstrated the ability to apply and integrate relevant theories, frameworks, or concepts in my case study?
Have I developed an argument and demonstrated understanding of differing points of view?
Have I demonstrated understandings of the relevance of the chosen concepts to the overall concept of business strategy?
Have you used a wide variety of sources? Consider using both academic and industry sources.
Does your assignment flow logically and sequentially?
Have you met all specific formatting requirements? Does your assignment meet minimum length and reference requirements?
CRITERIA
HIGH DISTINCTION 100 – 90
DISTINCTION 89-70
MERIT 69-60
PASS 59-50
FAIL < 50
Knowledge and Understanding of Theory & Concepts (20 points)
Comprehensive knowledge and understanding of relevant theories and concepts are clearly evident. Systematically and critically discriminates between an assertion of personal opinion and factual information. Substantiated by highly credible and relevant evidence from research/course materials and extended reading.
Highly developed knowledge and understanding of relevant theories and concepts are evident. Discriminates between an assertion of personal opinion and factual information. Substantiated by credible and relevant evidence from research/course materials and extended reading.
Adequate knowledge and understanding of relevant theories and concepts are evident. Mostly discriminates between personal opinion and factual information. Substantiated by credible and relevant evidence from research/course materials.
Developing knowledge or understanding of relevant theories and concepts. Sometimes confuses an assertion of personal opinion with factual information. Evidence from research/course materials meets minimal expectations.
Little or no knowledge and understanding of relevant theories and concepts is evident. Confuses assertion of
personal opinion with factual information. No or weak evidence from research/course materials is used.
Analysis & Evaluation (30 points)
Highly sophisticated and critical analysis and evaluation with highly relevant and justified conclusions. Displays a high level of critical thinking and outstanding ability to make sound judgements and well-developed strategies and recommendations.
Thoroughly developed critical analysis with justified conclusions. Well-demonstrated critical thinking and strong ability to make sound judgments and well-developed strategies and recommendations.
Satisfactory critical analysis with justified conclusions. Displays critical thinking and ability to make sound judgements and develop of strategies and recommendations
Critical analysis and justification of conclusions need development. Displays some critical thinking ability and to make judgments, strategies, and/or recommendations.
Limited critical analysis with limited conclusions.
Displays little to no critical thinking nor ability to make sound judgements or develop of strategies and recommendations
Application with Synthesis of Relevant Knowledge (30 points)
Outstanding ability to identify and apply highly relevant theoretical concepts to innovate creative solutions and approaches to real-world business applications. Demonstrates mastery of relevant theories and/or concepts and application to business strategies and practices.
Advanced ability to identify and apply appropriate theoretical concepts to innovate solutions and approaches to real-world business applications. Well-demonstrated knowledge of relevant theories and/or concepts and application to business strategies and practices.
Proficient ability to identify and apply theoretical concepts to develop solutions and approaches to real-world business applications. Sufficient knowledge of relevant theories and/or concepts and application to business strategies and practices.
Basic ability to identify and apply theoretical concepts to develop solutions and approaches to real-world business application.
Displays limited knowledge of relevant theories and/or concepts and application to business strategies and practices.
Limited ability to identify and apply theoretical mconcepts to develop solutions and approaches. Very limited knowledge of theories and/or concepts and weak ability to appy to business strategies and practices.
Problem-Solving (10 points)
Exceptional ability to analyse complex problems and propose innovative and creative solutions.
Exhibits originality and outstanding application of knowledge and relevant theoretical frameworks applicable to modern business contextsresulting in the formation of cutting-edge strategies, processes, and practices.
Advanced ability to analyse complex problems and propose innovative solutions. Exhibits originality and application of knowledge and relevant theoretical frameworks applicable to modern business contexts resulting in the formation of creative strategies, processes, and practices.
Appropriate ability to analyse complex problems and propose logical solutions. Exhibits application of knowledge and relevant theoretical frameworks applicable to modern business contexts resulting in the formation of appropriate strategies, processes, and practices.
Ability to analyse complex problems and propose innovative and logical solutions need development. Exhibits some application of knowledge and theoretical frameworks applicable to most modern business contexts. Formation of appropriate strategies, processes, and practices need development.
Limited ability to analyse complex problems and propose innovative and logical solutions. Exhibits little to no application of knowledge and theoretical frameworks. Solutions are not applicable to modern business contexts.
Proposed strategies, processes, and practices are illogical and contradictory.
Communication, Citation, and Referencing (10 points)
Written with concise expression and confidence in language and expertly structured and presented with high regard for a professional audience.
Skillful use of high-quality, credible, and extensive research. Highly accurate grammar, spelling, citations, and referencing are applied throughout and contains no errors.
Written with clear expression and confidence in language and structured and presented with a regard for a professional audience. Consistent use of high-quality, credible, and
substantial research. Highly accurate grammar, spelling, citations, and referencing are applied with 1 or 2 errors.
Written with clear expression in language and structured and presented with a regard for a professional audience.
Use of credible research meeting minimal requirements. Accurate grammar, spelling, citations, and referencing are applied with 3 or 5 errors.
Written with basic expression in language and structured and presented with some regard for a professional audience.
Minimal requirement of research is not met. Grammar, spelling, citations, and referencing contain multiple errors and inconsistencies (5+).
Written expression and structure is unclear.
Unreliable and insufficient number of sources utilised. Scant evidence of citations and referencing.
Consistent major errors in grammar, spelling, citations, and referencing throughout
Business Strategy Assignment #2 Strategic Business Proposal
Example Answer Title: Leveraging Core Capabilities for Strategic Success: A Case Study of Astra Plc Introduction
Astra Plc, a multinational health and fitness app developer, faces the challenge of maintaining competitive advantage in the fast-paced tech industry. The core capabilities central to their business strategy include innovation in technology, customer-centric design, and strategic partnerships. This case study will explore how these capabilities are being utilized, developed, and maintained to drive Astra`s broad business strategy. The analysis will evaluate the effectiveness of Astra’s approach from a commercial, customer, and market perspective, and provide recommendations for improvement.
Description of the Organisation
Astra Plc operates in the health and fitness technology sector, specializing in mobile applications designed to improve users` well-being through fitness tracking, nutrition guidance, and mental health support. Astra`s flagship product, the FitWell app, has gained significant market traction, catering to both individual users and corporate wellness programs. The company’s key services include premium app subscriptions, data-driven wellness insights for businesses, and partnerships with health organizations to provide integrated solutions. Astra`s customer base consists of fitness enthusiasts, corporate clients seeking wellness solutions for employees, and health-conscious consumers aiming to improve their overall well-being.
Core Capabilities and Business Strategy
Astra’s core capabilities include:
Technological Innovation : Astra constantly enhances its app with advanced AI-driven health analytics and personalized fitness plans.Customer-Centric Design : The user interface is intuitive, prioritizing ease of use, which drives high engagement rates.Strategic Partnerships : Collaborations with fitness equipment companies, health insurance providers, and corporate wellness programs have expanded Astra`s reach.
These capabilities align with Astra’s wider business strategy of being a leader in the health-tech sector. By prioritizing technological innovation, Astra positions itself ahead of competitors, while its customer-centric design ensures user loyalty and sustained growth.
Evaluation of the Strategic Business Approach
Astra’s strategic approach integrates its core capabilities into a cohesive business strategy, emphasizing innovation, customer satisfaction, and market expansion.
Commercial Perspective : Astra’s revenue model benefits from premium subscriptions and corporate partnerships. By continuously improving the app’s features through innovation, Astra sustains a steady flow of subscription renewals and attracts new users.Customer Perspective : Astra’s focus on ease of use and personalization has led to strong customer retention. The company’s dedication to user feedback helps refine features and improve satisfaction.Market Perspective : Astra has positioned itself as a premium player in the global wellness market. Strategic partnerships with health organizations enable Astra to differentiate itself from competitors.
However, certain challenges exist. Astra’s aggressive innovation cycle requires significant investment in research and development, which strains financial resources. Additionally, its reliance on corporate partnerships makes it vulnerable to shifts in corporate wellness trends, potentially affecting long-term growth.
What is Working and What is Not Working
Astra’s strategy has yielded notable successes:
Technological innovation is working well, evidenced by strong customer engagement and the company`s ability to stay competitive in a crowded market.
Continued...
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