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1.1 Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning

QUALIFI ASSESSMENT DOCUMENT

Qualifi Level 7 Diploma in Strategic Management and Leadership

Assignment brief – Unit 711 Strategic Planning

Qualification

Strategic Planning

Unit Reference

Y/506/9070

Qualification Reference (RQF)

601/5335/0

No of Credits

15 Credits

INTRODUCTION

Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:

This unit is about the value of the strategic planning process in formulating appropriate strategies and designing a plan that will be supported by stakeholders and other organisational leaders. The critical review of the plan and its success is also addressed by learners in the unit.

ASSIGNMENT GUIDELINES

All work must be submitted in a single electronic document (.doc/.docx file). The assignment must be the Learner’s own work and not copies of theories or models. Direct quotes should be kept to a minimum and shown in inverted commas. Models described and other quotes used must be properly attributed and referenced as appropriate. Learners must acknowledge or reference any sources that have been used to complete the assignment, listing reference material and web sites used.

PLAGIARISM AND COLLUSION

In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count. Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution. Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence.

APPENDICES

Separate Appendices should not be used. Any use of tables, graphs, diagrams, Gantt chart and flowcharts etc. that support the main report should be incorporated into the back of the assignment report that is submitted. Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment but not included.

CONFIDENTIALITY

Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion. Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.

WORD COUNT POLICY

Learners must comply with the required word count, within a margin of +10%.These rules exclude the index (if used), headings and information contained within references and bibliographies. When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.

REFERENCING

A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used. The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.

SUBMISSION OF ASSIGNMENTS

All work must be submitted in a single electronic document (.doc/.docx file) in your Learning Portal or to submit to the Assessor/Centre Administrator.

MARKING AND GRADES

Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document. Unless stated elsewhere, Learners must answer all questions in this document.

Unit Title

Strategic Planning

Unit Reference (RQF)

Y/506/9070

  No of Credits

 15 Credits

LEARNING OUTCOMES AND ASSESSMENT CRITERIA

Learning Outcomes

When awarded credit for this unit, a learner will:

Assessment Criteria

Assessment of this learning outcome will require a learner to demonstrate that they can:

1. Be able to conceive and analyse strategic options

1.1 Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning

1.2 Determine alternative strategic options available and the implications for the organisation

1.3 Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning horizon

2. Be able to formulate a strategic plan

2.1 Critically evaluate the strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts

2.2 Assess and determine the priorities and feasibility of alternative options over the existing planning horizon

2.3 Carry out a risk assessment of the preferred strategy and alternatives

2.4 Identify, justify and articulate the selected strategies within the plan and address any potential problems

2.5 Produce a strategic plan and its components to achieve the selected strategic direction

3. Be able to implement, evaluate, monitor and review the strategic plan

3.1 Critically review the organisational and market factors to be considered in the implementation of the strategic plan

3.2 Determine and apply a range of tools and concepts to monitor and review the strategic plan

3.3 Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives

ASSIGNMENT TASKS

Learners may use their own employment context, or that of another organisation with which they are very familiar, as the basis for their assignment. However, in the case that they are not able to do so, please use the below scenario:

Scenario

You are a senior manager in a business unit of a medium sized enterprise, with functional management and organisational leadership responsibilities. You are responsible for all aspects of the performance management of your team and its contribution towards the achievement of business goals.

Task 1:  FORMATIVE TASK – Strategic Options

How does an organisation develop strategic options? Your answer must include:

  • An outline of what is understood by strategic options and their value to an organisation (LO 1.1)
  • Identify and explain how strategic options are developed through two different techniques (LO 1.2)
  • A discussion of how stakeholder expectations have an impact on strategic planning issues (LO 1.3)

Formatting:

  • 450-550 words
  • Justified alignment
  • Single-spaced
  • 12pt Times New Roman font
  • Use an appropriate referencing system for footnotes and citations

Task 2: SUMMATIVE - Formulating a Strategic Plan

Formulate a strategic plan for an organisation of your choice. Your answer must include:

  • An outline of the proposed strategic plan within the context of organisational and market factors (LO 2.1, 2.2, 2.5, 3.1)
  • Identify and explain how the plan’s components will achieve the desired strategic direction, including an assessment of the risks involved (LO 2.2, 2.3, 2.4)
  • An evaluation of the likely effectiveness of the plan, including the process by which the plan will be evaluated and refined. (LO 3.2, 3.3)

Formatting:

  • 950-1100 words
  • Justified alignment
  • Single-spaced
  • 12pt Times New Roman font
  • Use an appropriate referencing system for footnotes and citations

MARKING DIRECTIONS:

  1. For each of the criteria listed in the first column, circle one box in the corresponding column to the right which best reflects the student’s work on this particular assessment activity (e.g., project, presentation, essay).
  2. Provide specific feedback to a student about each of the criteria scores he/she earned by writing comments and suggestions for improvement in the last row titled “Instructor’s comments.”
  3. To arrive at a mark, total the boxes and divide by 5 to arrive at a final mark

Example:

Criteria

Score

Content

70

Application of Theory and Literature

70

Knowledge and Understanding

60

Presentation/Writing Skills

80

Referencing

80

Total Score: (360 / 5)

72

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