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Recent Papers 07-09-2022

Understand the processes and stages of Business planning including market research, micro/ macro analysis, marketing, risk and financial management.


Student name:


Student P number:




International Hotel Management




Module Level (4, 5, 6):



Module code:


Contribution to Overall

Module Assessment (%):





Internal Verifier:


Assignment Title:

Create a written Business Plan

Assignment No:

2 of 2


Submission deadline:


Return date of provisional marks & written feedback:



Submission method:

All written assessments, where practical and possible, must be submitted via Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this assessment specification into Turnitin or it will match many similarities with other students’ submissions.)

Late submission of the assessment will result in a late penalty mark.  Penalties for late submission: Up to one week late, maximum mark of 40%.  Over one week late, 0%.  Only the Extenuating Circumstances Panel may approve a change to submission dates.

Academic honesty / referencing:

Academic honesty is required. In the main body of your submission, you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment. 

Lecturer to indicate if a hard copy version of the assignment must be submitted.  DO NOT put this form into Turnitin or it will match many similarities with other students’ submissions.





Learning Outcomes tested

(from module syllabus)

Assessment Criteria to achieve each outcome a student must demonstrate the ability to:

Understand the processes and stages of Business planning including market research, micro/ macro analysis, marketing, risk and financial management.

Produce a Business plan;

Demonstrate the ability to research a market and show understanding of the financial side of business planning. 

Demonstrate your understanding of available resources, including your ability to plan, coordinate and execute a convincing Business plan to investors.

             TASK DESCRIPTION                                                                  

Write a Business Plan to create a sustainable and viable business. You will investigate the potential of setting up a small business that matches your own personal interests or skills.

Assignment 2 will be a written report of 2000 words.

You will be required to:

  • Write a Business Plan to create a sustainable and viable business.
  • Develop a persuasive business idea to gain funding from potential investors.
  • Explore the opportunities and support available to you to undertake this venture.
  • Evaluate the market potential and outline the business decisions you can take to minimise the risk of failure and boost early success.
  • Include financial information relating to ‘start-up’ funding and/or support.
  • Show evidence that you have researched your concept and present it in a persuasive and professional report. Potential stakeholders and investors will need to be convinced that your proposal offers a return on their investment (financial or otherwise).
  • Present a reference list and in-text citations.

You must present your report with a title page, this to include:-

The title of the report:

  • A Business Plan for [INSERT NAME OF BUSINESS IDEA]
  • Your name
  • Your student ID number
  • The module title: Entrepreneurship
  • The Module code: BMIH5001
  • Your lecturer’s name.

A template for your business plan will be provided and should be followed, which will include:

  • Front Cover/Title Page (as stipulated above)
  • Mission Statement
  • The Concept
  • The Team
  • The Market
  • Marketing Strategy
  • SWOT Analysis
  • Finances and Start-Up Support
  • Reference List (as required, not included in word count)

Appendices (may be included at the end of the report if they provide additional valuable information towards your business plan. Not included in word count)

Font settings:
Please use:
- Arial or Times New Roman font, size 12
- 1.5 line spacing
- Justify Text

Reference List (Not included in word count)

This is a 2,000 word report and so you need to include 20 sources as a minimum. These must also be inserted as in text citations, to support your writing.


NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

  1. 1.      Research-informed Literature

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set.  You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites.  You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly.  Any sources you use should be current and up to date, typically published within the last five years or so, though seminal works in the field may be older.  You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work.  Please use the Harvard referencing system.

Specific to this assignment:

Show evidence of a range of credible sources used to research this topic area. You must include a minimum of 20 reference sources, and these must be accurately cited within the report text.

  1. 2.      Knowledge and Understanding of Subject

Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area.  Knowledge relates to the facts, information and skills you may have acquired through your learning.  You must demonstrate your understanding by interpreting the meaning of facts and information (knowledge).  This means that you need to select and include in your work the concepts, techniques, models, theories, etc appropriate to the task set.  You should be able to explain the theories, concepts, etc meaningfully to show your understanding.  Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.

Specific to this assignment:

Demonstrate your knowledge of business planning by incorporating the required sections and making them applicable to your business idea. All information shown within your report should be relevant and useful to the reader to help them understand your proposal.

  1. 3.      Analysis

Your work must contain evidence of logical, analytical thinking, evaluation and synthesis.  For example, to examine and break information down into parts, make inferences, compile, compare and contrast information.  This means not just describing What!, but also justifying: Why? How? When? Who? Where?  At all times, you must provide justification for your arguments and judgements.  Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work.  Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts.  Sound, valid conclusions are necessary and must be derived from the content of your work.  There should be no new information presented within your conclusion.  Where relevant, alternative solutions and recommendations may be proposed.

Specific to this assignment:

Utilise relevant business planning tools (SWOT, PESTEL, Five Forces) and effectively present the findings of your analysis. Formulate strong, reasoned statements and conclusions to highlight the potential of your business.

  1. 4.      Practical Application and Deployment

You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context.  How do they work in practice?  You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative.  This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria.  You should show awareness of the limitations of concepts and theories when applied in particular contexts

Specific to this assignment:

Show evidence to help support your ideas and offers comparisons and/or examples to validate the potential of your concept. Highlight areas that solves problems and offer creative and innovative solutions to the market. Demonstrate your awareness of risks and your consideration of the practical requirements of the business.

  1. 5.      Skills for Professional Practice

Your work must provide evidence of your attributes in the application of professional practice.  This includes demonstrating that you are highly capable of individual and collaborative working.  You must communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation.  Work should be coherent and well-structured in presentation and organisation. 

Specific to this assignment:

Your report should be clear, concise, and persuasive. Your work should be professional in presentation with an attractive layout and visuals. Overall, your plan should offer the reader an interesting, attractive and profitable business proposition.

Essential Resources:

  • Resources provided in module handbook, lecture notes, tutorial material and on Moodle

                  ASSIGNMENT 2 marking criteria and FEEDBACK

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.   

Common Assessment Criteria Applied

Marks available



1. Research-informed Literature

Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.


2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.


3. Analysis

Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation  of ideas and evidence


4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.


5. Skills for Professional Practice

Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.


Assignment Mark (Assessment marks are subject to ratification at the Exam Board.  These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

Late Submission Penalties (tick if appropriate)


Up to 1 week late

40% Max

Over 1 week late




N.B Students will be advised of the detailed marking scheme for this assignment.

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