You are expected to carry out an organisational analysis on a multinational company of your choice

BUSI 1715 Notes

Your assessment brief

You are expected to carry out an organisational analysis on a multinational company of your choice. While we do not limit the choice of your company to any sector or country, we encourage you to choose an organisation for which you are confident you will have access to enough data to complete the assessment. Tutors will be available to discuss with you, during the tutorials as part of formative tasks, your selection. Use the databases mentioned in the module to acquire information about the chosen company. The organisational report should consist of the sections below. The word count is a recommendation, but we encourage you to follow it as much as possible. The word count excludes tables, graphs and figures.

1. Introduction. Introduce the company of your choice, its activities, organisational structure and industry. [400 words]
2. Financial performance. Present the main financial performance indicators of the chosen firm. Show in your submission how you calculate them. [300 words]
3. Competitive position. Considering the main characteristics of the industry of the chosen company, as well as its performance when compared against competitors, present an assessment of the relative position of the chosen firm. [500 words]
4. Non-financial performance. Considering relevant sources of information discuss the performance of the chosen firm as measured through non-financial indicators. Consider for example ESG aspects, the achievements of social objectives and the satisfaction of different stakeholders (customers, employees, local communities,…). [800 words]
5. Conclusion. Provide an overall assessment of the performance of the organisation. Identify trends and patterns developing over time, and recommend actions to consolidate or strengthen the effectiveness of the organisation. [500 words]