LO1 Evaluate a business idea and prepare a business strategy and competitive analysis for your business
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Module code and title: |
Business Plan and Analysis |
Module leader: |
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Assignment No. and type: |
Written Report - Business Plan 2000 words Presentation slides 500 words |
Assessment weighting: |
Written report 80% Presentation slides 20% |
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Submission time and date: |
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Target feedback time and date: |
Three weeks from the date of final submission |
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Assignment task |
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The Summative Assessment will be on a Micro business idea and converting this into a viable business plan. The rationale for this assignment is the securing of funding for the business micro business idea from a potential investor. You will need to make recommendations on how to achieve funding, and do so based on demonstrating understanding, analysis and evaluation of the key elements involved in the business plan. |
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This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: |
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LO1 |
Evaluate a business idea and prepare a business strategy and competitive analysis for your business |
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LO2 |
Analyse and prepare a financial strategy for your plan taking into account the business risks you may encounter. |
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LO3 |
Critically review your business plan in the role of a potential investor. |
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LO4 |
Propose recommendations that would strengthen your business plan to achieve the future outcomes. |
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Task requirements |
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Description of the task – what you are being asked to do: Business Plan: You are required to make a pitch to a potential investor to secure funding for your micro business idea. The scenarios below will align with Learning Outcomes 1, 2,3 & 4 maximum of 2500 words overall: |
1 Your main task is to develop a business plan (word document) in preparation to secure funding from an investor. Your business plan will be based on your micro business idea, offering products or services in existing or potential new markets. Your business plan will consist of a company overview, competitive and market analysis, business and marketing strategy, operating plan, and financial analysis, (1700 words). (LO1 & 2)
2 Along with completing your business plan, you will prepare a ten-minute presentation (five PowerPoint slides max) to pitch your idea in front of a potential investor. You will try to secure funding for your micro business idea. The investor will critically analyse your micro business idea, looking at the actual business idea, business strategy, competitor analysis, key projected financials and how much investment is required and for what purpose. After your completed presentation, your five PowerPoint slides will then be attached in your business plan, within the Appendix section, (500 words). (LO3)
3 After your presentation pitch, you will receive feedback from the investor regarding your business idea and how to improve your business plan. Based on the feedback, you will be required, within your business plan, to make recommendations that set out how you will improve your business idea in order to secure funding. (300 words). (LO4)
YOU MUST ATTACH THE COMPLETED PRESENTATION FEEDBACK FORM AS AN APPENDEX IN YOUR SUMMATIVE.
You must demonstrate evidence of wider research, real world application and reading of core textbooks, learning materials on Moodle and academic scholarly work through Harvard referencing.
The word count excludes the cover page, table of contents, financials, references, and appendix
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Referencing and research requirements |
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Please reference your work according to the Harvard style; you can access guidance on this here: https://libguides.uos.ac.uk/academic/referencing/Harvard |
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How your work will be assessed |
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Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s grading descriptors. This assignment will be marked according to the grading descriptors for Level 5 |
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Submission details |
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This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).
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Core reading list |
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References
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1811622&site=eds-live
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2176181&site=eds-live
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=271570&site=eds-live
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1520878&site=eds-live
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1453423&site=eds-live
https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717325&site=eds-live
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