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Assignment Briefs 11-23-2022

Conduct a Personal SWOT Analysis concluding with an action plan of how you plan to play to one of your strengths and address one weakness

 

LEVEL 4 ASSESSMENT SPECIFICATION 

Student name: 

      

Student ID number: 

 

Programme: 

BA International Hotel Management  

Module: 

Business Skills 

Module code: 

BMIH4001 

Contribution to Overall Module Assessment (%): 

12.5% 

Lecturers: 

 

Internal Verifier: 

 

Assignment 6 Title: 

Personal SWOT Analysis 

Word count (or equivalent): 

400 

Submission deadline: 

Friday 9th December 23:59 pm 

 

Return date of provisional marks & written feedback: 

TBC 

Submission method: 

All written assessments, where practical and possible, must be submitted via Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this assessment specification into Turnitin or it will match many similarities with other students’ submissions.) 

Late submission of the assessment will result in a late penalty mark.  Penalties for late submission: Up to one week late, maximum mark of 40%.  Over one week late, 0%.  Only the Extenuating Circumstances Panel may approve a change to submission dates. 

Academic honesty / referencing: 

Academic honesty is required. In the main body of your submission, you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment.   

Module Learning Outcomes  

(from module syllabus) 

Apply the written and IT skills necessary to fulfil all that will be required in the hotel industry. 

TASK DESCRIPTION 

Within your SWOT Analysis you must include: 

Using Word (400 words) – conduct a Personal SWOT Analysis concluding with an action plan of how you plan to play to one of your strengths and address one weakness.  

1st person language. 

You will be assessed on your ability to conduct a personal SWOT Analysis, and the inclusion of an action plan. You are required to choose one strength and one weakness from your SWOT Analysis for discussion. 

You are required to use the template provided.  

You are limited to 400 words. You only need include those you consider relevant to academic and professional practice.  

Assessment Criteria: 

Completion of the table provided to outline SWOT Analysis – approximately 100 words 

An action plan of approximately 300 words discussing: 

  • One strength - how could you further enhance this core strength? 
  • One weakness - how could you turn this weakness into a strength? 

Please follow this table to complete the assignment

Approximately 100 Words +- 10%: Conduct a Personal SWOT Analysis in relation to this course. 

Strengths: 

 

What do you do well? 

 

 

 

 

Weaknesses: 

 

What could you improve on? 

Opportunities: 

 

How could you turn your strengths into opportunities? 

 

 

 

 

 

Threats: 

 

What threats do your weaknesses expose to you? 

 

Approximately 300 Words +- 10%: Choose one strength and one weakness from your SWOT Analysis. Conclude with an action plan of how you plan to: 

  • use this strength going forward 
  • address your weakness.  

1st person language. 

Please use paragraphs for your action plan. 

 

Action Plan: 

 

GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS 

NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf. 

Engagement with Literature Skills 

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set.    You should provide evidence that you have accessed an appropriate range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites.  You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly.   Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older.  You must provide evidence of your research/own reading throughout your work, using a suitable referencing system, including in-text citations in the main body of your work and a reference list at the end of your work.  

Guidance specific to this assessment: N/A 

Knowledge and Understanding Skills 

At level 4, you should be able to demonstrate knowledge of the underlying concepts and principles associated with your area(s) of study.  Knowledge relates to the facts, information and skills you have acquired through your learning.  You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set.  You should be able to explain the theories, concepts, etc. to show your understanding.  Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding.  

Guidance specific to this assessment: You should refer back to the activities you have undertaken throughout the module which have identified gaps you might have in your skill set and which you need to develop in your chosen discipline.  

Cognitive and Intellectual Skills 

You should be able to present, evaluate and interpret qualitative and quantitative data, in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of your subject(s) of study. You should be able to evaluate the appropriateness of different approaches to solving problems related to your area(s) of study and/or work. Your work must contain evidence of logical, analytical thinking. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. Conduct a Personal SWOT Analysis concluding with an action plan of how you plan to play to one of your strengths and address one weakness. This means not just describing what! But also justifying: Why? How? When? Who? Where? At what cost? You should provide justification for your arguments and judgements using evidence that you have reflected upon the ideas of others within the subject area and that you are able to make sound judgements and arguments using data and concepts.  Where relevant, alternative solutions and recommendations may be proposed. 

Guidance specific to this assessment: The ability to reflect on the transferable skills/strengths you have developed over the course of the module and identify any personal shortfall in skills and abilities, and what plans are in place to address these opportunities/skills gaps. 

Practical Skills 

At level 4, you should be able to apply the basic underlying concepts and principles to evaluate and interpret these within the context of your area of study. You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations and/or a particular context.  How do they work in practice?  You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, or to create artefacts.  This is likely to involve, for instance, the use of real-world artefacts, examples and cases, the application of a model within an organisation and/or benchmarking one theory or organisation against others based on stated criteria.   

Guidance specific to this assessment: Based on your ability to conduct an effective personal SWOT analysis in relation to the task set. 

Transferable Skills for Life and Professional Practice  

Your work must provide evidence of the qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.  This includes demonstrating that you can communicate the results of your study/work accurately and reliably, and with structured and coherent arguments; that you can initiate and complete tasks and procedures, whether individually and/or collaboratively; fluency of expression; clarity and effectiveness in presentation and organisation. Work should be coherent and well-structured in presentation and organisation. 

  • Focus only on the tasks set in the assignment. 
  • Word count: 400 +/- 10% (5 marks will be deducted from the overall mark where this is exceeded). 
  • Use Grammarly to check spelling and grammar before submission.  

Essential Resources: 

  • Resources listed on Moodle 
  • The module handbook & reading list  
  • The Generic Assessment Criteria on pages 6-8 

Level 4 

In accordance with the Framework for Higher Education Qualifications, at the end of Level 4 students will be expected to have demonstrated knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to evaluate different approaches to solving problems and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments. They will be able to undertake further training and develop new skills within a structured and managed environment and will have the qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility. 

 

 

 

 

 

GENERIC ASSESSMENT CRITERIA

This section repeats in brief the common assessment criteria detailed on previous pages. The extent to which these are demonstrated by you determines your mark. Using these criteria, tick the box that best indicates the level of achievement you feel you have achieved with regard to each of them.  

Common Assessment Criteria Applied 

Level of Achievement 

 

REFER 

 

3rd 

 

2:2 

 

2:1 

 

1st 

 

1st 

 

OUTRIGHT FAIL 

UNSATISFACTORY 

SATISFACTORY 

GOOD 

VERY GOOD 

EXCELLENT 

EXCEPTIONAL 

1. Research-informed Literature  

 

0-29% 

30-39% 

40-49% 

50-59% 

60-69% 

70-79% 

80-100% 

2. Knowledge and Understanding of Subject 

0-29% 

30-39% 

40-49% 

50-59% 

60-69% 

70-79% 

80-100% 

3. Analysis 

 

0-29% 

30-39% 

40-49% 

50-59% 

60-69% 

70-79% 

80-100% 

4. Practical Application and Deployment 

 

0-29% 

30-39% 

40-49% 

50-59% 

60-69% 

70-79% 

80-100% 

5. Skills for Professional Practice 

 

 

 

 

 

 

0-29% 

30-39% 

40-49% 

50-59% 

60-69% 

70-79% 

80-100% 

PLEASE COMMENT ON AREAS IN WHICH YOU FEEL THAT YOU HAVE PERFORMED WELL  

PLEASE COMMENT ON AREAS YOU FEEL THAT YOU NEED TO DEVELOP 

 

 

Student’s Name 

 

Date 

 

Student’s Signature 

 

 

                         

 

Level 4 

In accordance with the Framework for Higher Education Qualifications, at the end of Level 4 students will be expected to have demonstrated knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to evaluate different approaches to solving problems and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments. They will be able to undertake further training and develop new skills within a structured and managed environment and will have the qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility. 

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