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LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies.
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Unit 43 Business Strategy
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Pearson BTEC Level 5 Higher National Diploma in Business
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Unit 43 Business Strategy
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H/618/5124
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LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies.
P1 Applying appropriate frameworks analyze the impact and influence of the macro environment on a given organization and its strategies.
M1 Critically analyze the macro environment to determine and inform strategic management decisions.
LO1, 2, 3 & 4
D1 Create a set of valid strategic directions, objectives, and tactical actions for successfully achieving strategic alignment, based on critical interpretation of internal and external data, and information.
P1 Achieved/
Not Achieved
M1 Achieved/
Not Achieved
LO2 Assess an organization’s internal environment and capabilities.
P2 Conduct the internal environment and capabilities of a given organization using appropriate frameworks.
M2 Interpret information and data to assess strengths and weaknesses of an organization’s internal capabilities, structure, and skill set.
P2 Achieved/
Not Achieved
M2 Achieved/
Not Achieved
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market sector.
P3 Determine appropriate management tools to analyze a given market sector for an organisation and inform strategy.
P4 Devise appropriate strategic objectives, based on the outcomes of analysis for an organisation to inform strategy.
M3 Justify use of an appropriate strategic management tool for a given market sector, to inform strategy and strategic objectives for an organisation.
P3 Achieved/
Not Achieved
P4 Achieved/
Not Achieved
M3 Achieved/
Not Achieved
LO4 Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.
P5 Apply a range of models, concepts or theories to interpret and devise strategic planning for a given organisation.
P6 Design a strategic management plan, applying appropriate strategies to improve competitive edge and market position based on the outcomes.
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.
P5 Achieved/
Not Achieved
P6 Achieved/
Not Achieved
M4 Achieved/
Not Achieved
D1 Achieved/
Not Achieved
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[To Achieve a PASS, all P grade descriptors should be achieved; To achieve a MERIT, all P and M grade descriptors should be achieved; To achieve a DISTINCTION, all P, M and D grade descriptors should be achieved.]
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Assignment title
BUSINESS STRATEGY
LO 01
Analyze the impact and influence which the macro environment has on an organization and its business strategies.
LO 02
Assess an organization’s internal environment and capabilities.
LO 03
Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market sector.
LO 04
Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.
Scenario:
Choose an international organization of your choice. The organization can be any Manufacturing or Service based entity. You can also choose any global organization- Public/Private/Government. However, bear in mind that the organization does not have a physical presence in the UAE currently. You are to assume the role of a Corporate Strategy Analyst in your chosen organization to plan its entry strategy to open their first store in the United Arab Emirates [UAE]. Prepare and submit a report that includes the environmental analysis and strategic growth management plan based on the use of recognized analytical tools.
Task
As a Strategy Analyst, your management has asked you to submit a report where you must:
Critically analyze the impact and influence of the macro environment on the strategic management decisions to be made by your client, with the help of a PESTLE model.
Interpret information and data to assess strengths and weaknesses of your client’s internal Environment capabilities, structure, and skill set using any one appropriate framework such as SWOT, VRIO/ VRIN, McKinney’s 7S, Value Chain Analysis, etc.
You must develop a set of valid strategic directions, objectives, and tactical actions for successfully achieving strategic alignment, based on critical interpretation of internal and external data, and information gathered in this task as well as from the previous task. In order to do so you must:
Determine and justify the use of an appropriate strategic management tool for a given market sector, based on the outcomes and inform strategy and strategic objectives for your chosen organisation. (You can use management tools such as Porter’s Five Forces, Stakeholder Analysis, Balance Score Card Ansoff Matrix; choose any two tools for addressing this section ). Based on the outcomes of your analysis, you must devise appropriate strategic objectives for the chosen organisation.
Apply a range of models, concepts or theories to interpret and design a strategic management plan for your client to improve its competitive edge and market position based on the outcomes. (You can use any two theories such as Porter’s Generic Strategies, Bowman’s Strategy Clock, or Ansoff’s Matrix for addressing this question .)
Produce a strategic management plan with tangible and tactical priorities and objectives for your client.
Submission Format
You are required to make use of headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Analyze the impact and influence which the macro environment has on an organization and its business strategies.
You will need to provide a bibliography using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit is 5000–6,500 words, although you will not be penalized for exceeding the total word limit.
Recommended Resources
Textbooks
JOHNSON, G. et al (2019) Exploring Strategy: Text and Cases. 12th Ed Harlow: Pearson.
KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.
Boston: Harvard Business Review Press.
ROTHAERMEL, F. (2018) Strategic Management. 4th Ed. Maidenhead: McGraw-Hill.
Websites
www.businessballs.com - Business Balls Strategy and innovation (General reference)
www.businesscasetudies.co.uk - Business Case Studies Case studies Strategy (Resources)
www.corporatefinanceinstitute.com - Corporate Finance Institute Resources Knowledge Strategy (General reference)
www.strategy-business.com - Strategy and Business Strategy and Business Strategy (General reference)
Example Answer
LO1 Analyze the impact and influence which the macro environment has on an organization and its business strategies.
Critically analyze the impact and influence of the macro environment on the strategic management decisions to be made by your client, with the help of a PESTLE model
Strategic Management Report: Entry Strategy for Chosen Organization into the UAE Introduction This report explores the strategic entry of Lululemon Athletica , a global leader in athletic apparel, into the United Arab Emirates (UAE) market. Lululemon, known for its premium yoga-inspired clothing and accessories, currently lacks a physical presence in the UAE. As a Corporate Strategy Analyst, the aim is to critically evaluate the macro environment using a PESTLE analysis, assess the internal capabilities with the SWOT framework, and recommend strategic directions through Porter’s Five Forces and the Ansoff Matrix. The ultimate goal is to design a comprehensive strategic management plan for successful market entry and growth in the UAE.
Impact and Influence of the Macro Environment (PESTLE Analysis) To evaluate the UAE`s external business environment, the PESTLE framework was applied:
Political:
The UAE’s political stability is a significant advantage for market entry. It has a pro-business government actively promoting foreign investment through initiatives such as free zones and low taxation policies. Lululemon can benefit from these incentives, ensuring ease in regulatory compliance and setting up operations.
Economic:
The UAE boasts a high GDP per capita and a flourishing economy, largely driven by oil revenues and diversification strategies. The country`s retail and tourism industries are strong, supported by high consumer purchasing power. Lululemon’s premium products align well with the high-income population`s preference for luxury and quality. However, potential currency fluctuations could pose financial challenges.
Social:
The UAE’s diverse, expatriate-heavy population, with a strong inclination toward fitness and wellness, presents an ideal target demographic for Lululemon. The increasing popularity of yoga and other fitness activities in the UAE creates a ready market for its offerings. Nevertheless, cultural sensitivities, such as modesty in apparel design, must be considered to cater to local tastes and norms.
Technological:
The UAE is a leader in digital adoption, with high internet penetration and tech-savvy consumers. This environment is conducive for Lululemon to leverage e-commerce alongside physical stores. Additionally, advancements in logistics and supply chain technology can ensure efficient operations.
Legal:
The UAE has streamlined legal frameworks for foreign businesses. Lululemon will need to comply with local labour laws, intellectual property regulations, and product labelling standards. Partnering with local entities can simplify these processes.
Environmental:
Sustainability is increasingly prioritized in the UAE, driven by government initiatives such as the UAE Vision 2021. Lululemon’s commitment to sustainable practices, such as using recycled materials, aligns well with these goals, enhancing its brand image and appeal.
Internal Environment Analysis (SWOT Framework) Strengths:
Strong brand equity and global recognition.
High-quality products with a focus on performance and sustainability.
Loyal customer base driven by its community-building efforts.
Innovative retail experiences combining physical stores with digital engagement.
Weaknesses:
Premium pricing limits access to middle-income consumers.
Reliance on niche markets such as yoga and fitness enthusiasts.
Relatively low global store count compared to competitors like Nike or Adidas.
Opportunities:
Growing fitness culture in the UAE, particularly among expatriates and millennials.
Expanding e-commerce presence in the region.
Partnership opportunities with fitness studios, influencers, and local retailers.
Continued...
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