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LO1 Work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry
LCCA Unit Handbook
Academic Year: 2021
Hospitality Management - Level 6 – October 21 Intake
Unit Name: Hospitality Management Consultancy Project
1. Welcome Welcome to study at London College of Arts and a particular welcome to the unit Hospitality Management.
Service sector is closely tied to the leisure, fitness, entertainment, and travel and experience industry, hence there remains considerable scope for innovation and diversity. Alongside this growth in economic impact, the service sector has seen increasing professionalization of those employed within it. To meet expectations for professional practice in the context of hospitality industry, the Consultancy Project unit aims to provide you with the skills required to effectively prepare for and deliver a successful consultancy project within a client or business environment in hospitality industry. The purpose of this unit is to enable you to undertake a sustained, in-depth and research-informed level 6 consultancy project in the hospitality industry. Working with your peers, you will work with an external hospitality client to resolve an issue that they are facing using research, data and analysis. You will also have opportunities to engage with a period of industrial placement or work-related learning, including volunteering activities, which enable you to gain structured and relevant industry experience, within hospitality industry
This document outlines the unit’s main features and provides you with the key information you need during the unit but if you have any queries about the running of this unit please do not hesitate to contact me.
2. Introduction to the Unit Students will explore the Multidisciplinary in nature; hospitality industry requires professionals encompassing a range of theory and practice from the social sciences to business and management. This typically includes the study of the theory of operational and strategic management of resources, the use of scientific methods of enquiry and critical analysis of culture and society. This unit provides you with opportunities to put theory into practice on a UK or overseas-based short internship. It primarily focuses on the theory and practice of consulting where you learn how to go about the consultancy cycle; ‘getting in’, initiating and shaping projects, diagnosing problems, action planning, and ‘getting out’. You will develop skills in a variety of different areas including client relationship management, project management and reflective practice to ensure you continually develop and enhance your own professional practice and apply them in the context of hospitality industry. The unit will also enable you to put into practice some of the theory, concepts, tools and techniques that you have learnt in other modules on a live client brief working as small team, for an organisation within hospitality industry of your choice.
Aims
A1 To demonstrate critical awareness of a research informed management consultancy project, and ability to define and analyse a business problem which is often complex in hospitality industry
A2 To synthesis and apply theoretical knowledge in practice and to be able to integrate them in the hospitality industry
A4 To creatively plan, design and implement a research-informed management project using techniques and tools, underpinned by literature and hospitality industrial professional outputs;
A5 To self-manage the entire project process, including managing clients and supervisors and to develop skills in producing work for a specific client and in meeting project deadlines and challenges
2.1 Learning Outcomes Unit Name: Hospitality Management Consultancy Project On satisfactory completion of the unit you will be able to:
LO1 Work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry
LO2 Creatively plan and design a research informed project using appropriate literature and/or hospitality industrial professional outputs and methodologies
LO3 Carry out second and empirical primary data collection, critically analysing and interpreting data collected and complete a sustained piece of independent consultancy intellectual project
LO4 Present a sound recommendation and solution to resolve complex business and/or management problems within the core areas of hospitality
2.3 Learning and teaching activities This will comprise: Give examples of the types of learning and teaching activity used within the unit. Scheduled learning activities include:
Lectures
Seminars
Tutorials
The independent learning opportunities include:
Reading the recommended essential textbook.
Accessing the material posted on my UCA
Preparation for Tutorials and seminars
Self Directed Study
2.4 Expected study time
Activity
Hours
Overall percentage of total
Scheduled teaching
44
11%
Guided Independent Study
356
89%
Placement / Year Abroad
0
%
Total
400
100%
4. Unit Content and Design 4.1 Planned Term Dates: Please note these dates are correct at time of publication
4.2 Scheme of Work (SOW) Unit is in only one tem
October Autumn Term 1
Week
Session Theme and Description
Reading or tasks to
complete/prepare (if relevant)
1
including Key terminology, Definitions (supply and demand side), Nature of Tourism, Sectors
Introduction and welcome into
the unit of Hospitality Management.
of the tourism industry, Structure of the tourism industry (IC), Identify Tourism Stakeholders, The travel experience and Motivations for travel
Workshop – example based – Economic Contribution
2
Tourism Destinations, Macro environment, Tourism and Hospitality from a Global perspective
Workshop – Assignment Based
Group activities to breakdown definitions and market structures of the Tourism and Hospitality industry.
3
Revenue Management Front of House
Case examples
Assignment workshop and breakdown of the learning outcomes.
4
Research Project & Planning Workshop – ABT
Application of idea generation and proposals for students to determine their area of research
5
Topic and Research Project Workshop – Example based
Application of idea generation and proposals for students to determine their area of research
6
Literature Review Workshop – Example based
Group activities to conduct and apply critical evaluation and reviews.
7
Research Design Workshop – Example based
Examples of research designs and application.
8
Quantitative Research Workshop – example based
Quantitative research application to students case examples
9
Research Methodology Example based
Build body of research and portfolio for presentation next week
10
Qualitative Data collection Workshop – Assignment based
Respond to feedback to complete body of work.
11
Assignment Support – Topic title and direction
Student Presentations CW1 –Formative feedback
February Term 2
Week
Session Theme and Description
Reading or tasks to complete/prepare (if relevant)
1
Assignment Support – Topic title and direction
Student Presentations CW1 –Formative feedback
2
Qualitative data analysis Workshop – Research Topic
Examples of quantitative methods including the mean, medium and mode and frequency models and data collection
3
Qualitative Research Methods
Examples of quantitative methods including standard deviation and coefficient of correlation
4
Writing Methodology
Methodology writing workshop and review of individual students work
5
Findings and review of Research Workshop – Research Topics
Methodology writing workshop and review of individual students work
6
Writing a Discussion Paper Workshop – Research Topics
Student workshop and review of writing their discussion papers.
7
Writing a Literature review Workshop
Review students work regarding their literature review
8
Writing the Abstract Workshop
Review and feedback one to one with students research
9
Writing Conclusions section Writing the Introduction chapter Workshop
Review and feedback one to one with students research
10
Assignment presentations
Summative feedback – student presentations
11
Assignment presentations
Summative feedback – student presentations
4.3 Session Required Reading
Recommended Reading
Essential
Lock, D. (2013) Project Management (9th Edition) London: Gower Publishing Ltd.
Sobel, A. (2009) All For One: 10 Strategies for Building Trusted Client Partnerships , Chichester: John Wiley and Sons.
Burtonshaw-Gunn, S. (2010) Essential Tools for Management Consulting: Tools, Models and Approaches for Clients and Consultants , Chichester: John Wiley and Sons.
Additional Resources
Medlik, R. and Ingram, S. (2016) The Business of Hotels . 4th ed. Oxford: Routledge Melissen, F. et al. (Eds) (2019) Hospitality Experience. Groningen: Noordhoff Uitgevers Unit Name: Hospitality Management Consultancy Project
SUGGESTED WEBSITES
- www.hosco.com
- www.visitbritain.org
- www.ukhospitality.org.uk
- www.instituteofhospitality.org
5. Assessment Details
Assessment Component List all separate components
Weighting (%)
Typical Indicative Assessment Tasks Where the component comprises more than one assessment task
Assessment Type For each component double click in the box to see options. The options equate to the assessment
types in table A2
Word Count Approx. word count where applicable
Individual Oral assessment and presentation
20%
Individual Oral assessment and presentation –including questions
Oral assessment and presentation
10 minute Power Point presentation
Individual Project Portfolio
80%
Individual project Portfolio (including a Reflection)
Individual project Portfolio (including a
Reflection)
3000 (+ - 10%)
CRITERION
MAPS TO LEARNING OUTCOME
There should be at least one criterion against each learning outcome for the unit
Knowledge of:
Research-informed experiential marketing strategy.
LO1
Individual project portfolio
Understanding through application of:
Theories, concepts and tools to plan and deliver a Hospitality Management consultancy project
LO2
Individual project portfolio
Understanding through application of: Identification, analysis, evaluation and synthesis of a range of business research sources and methodologies
LO3
Individual Oral assessment and presentation, Technical and professional applied skills through: Deliver and communicate the design and finding of a business or management problem in hospitality industry and deliver the recommendations and solution to resolve the complex issue
LO4
5.1 Summary of assessment
Student ID:
X
Module Title:
X
Module Code: 000TH
Assessment Number:
Assessment X.
Assessment Type:
X
Assessment Word Count:
X (Headers/Table of Content//List of Figures/Tables/Appendices/Disclaimer (x) & List of References (x) Total x
Submission Date:
Module Title: Hospitality Management Consultancy Project
Module Code:
Assessment Type:
Coursework
Assessment Number:
1 & 2
Study Mode:
Full-time
Assessment criteria
Submission Date:
27/02/22
Submission Time:
20:00
Oral assessment and presentation
LO4
Submission Date:
27/02/22
Submission Time:
20:00
Individual project Portfolio (including a Reflection)
LO1, LO2, LO3, LO4
Title/Topic:
Think of your research title and topic…….after reading the question in the assignment.
Rationale/ Background:
Write the basis or foundation for this research............. read given scenario
in the assignment…..
Introduction
Introduce your topic.... and the way you will carry out your research.... methods
Aim of the research
Write an aim of the research……
Objectives of the research
Set out a few objectives in order to reach your aim.
Research Questions
Or Hypothesize
Research Strategy Qualitative/Quantitative
What kind of research approach would you adopt? Qualitative vs. quantitative…describe
Primary/ Secondary Research
How are you going to go about the research
Sources of Data
Outline secondary vs. primary data……sources.....
Population and Sampling
Determine population. What sampling method will you be using
……..discuss…..determine sample size....
Data collection methods
Questionnaire, interviews e.t.c…….which one….? Decide with justification…
Literature Review 800 words
Critical evaluation of your subject matter
Time plan and resources required
Your time plan….. start and finish date…. Resources needed..
Data Analysis
Mean, Mode, Medium, variation, standard deviation and coefficient of variation
Conclusions
What are your conclusions
Recommendations
What are your recommendations
References
Books, journals, internet, newspaper etc.......... lists
Unit Name: Hospitality Management Consultancy Project
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