Recent Papers 04-07-2022

LO1 Work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry

LCCA Unit Handbook

Academic Year: 2021

Hospitality Management - Level 6 – October 21 Intake

Unit Name: Hospitality Management Consultancy Project

1. Welcome

Welcome to study at London College of Arts and a particular welcome to the unit Hospitality Management.

Service sector is closely tied to the leisure, fitness, entertainment, and travel and experience industry, hence there remains considerable scope for innovation and diversity. Alongside this growth in economic impact, the service sector has seen increasing professionalization of those employed within it. To meet expectations for professional practice in the context of hospitality industry, the Consultancy Project unit aims to provide you with the skills required to effectively prepare for and deliver a successful consultancy project within a client or business environment in hospitality industry. The purpose of this unit is to enable you to undertake a sustained, in-depth and research-informed level 6 consultancy project in the hospitality industry. Working with your peers, you will work with an external hospitality client to resolve an issue that they are facing using research, data and analysis. You will also have opportunities to engage with a period of industrial placement or work-related learning, including volunteering activities, which enable you to gain structured and relevant industry experience, within hospitality industry

This document outlines the unit’s main features and provides you with the key information you need during the unit but if you have any queries about the running of this unit please do not hesitate to contact me.

2. Introduction to the Unit

Students will explore the Multidisciplinary in nature; hospitality industry requires professionals encompassing a range of theory and practice from the social sciences to business and management. This typically includes the study of the theory of operational and strategic management of resources, the use of scientific methods of enquiry and critical analysis of culture and society. This unit provides you with opportunities to put theory into practice on a UK or overseas-based short internship. It primarily focuses on the theory and practice of consulting where you learn how to go about the consultancy cycle; ‘getting in’, initiating and shaping projects, diagnosing problems, action planning, and ‘getting out’. You will develop skills in a variety of different areas including client relationship management, project management and reflective practice to ensure you continually develop and enhance your own professional practice and apply them in the context of hospitality industry. The unit will also enable you to put into practice some of the theory, concepts, tools and techniques that you have learnt in other modules on a live client brief working as small team, for an organisation within hospitality industry of your choice.

Aims

A1 To demonstrate critical awareness of a research informed management consultancy project, and ability to define and analyse a business problem which is often complex in hospitality industry

A2 To synthesis and apply theoretical knowledge in practice and to be able to integrate them in the hospitality industry

A4 To creatively plan, design and implement a research-informed management project using techniques and tools, underpinned by literature and hospitality industrial professional outputs;

A5 To self-manage the entire project process, including managing clients and supervisors and to develop skills in producing work for a specific client and in meeting project deadlines and challenges

2.1 Learning Outcomes Unit Name: Hospitality Management Consultancy Project

On satisfactory completion of the unit you will be able to:

LO1 Work with clients to identify, analyse and evaluate a business or management problems within an organisation in hospitality industry

LO2 Creatively plan and design a research informed project using appropriate literature and/or hospitality industrial professional outputs and methodologies

LO3 Carry out second and empirical primary data collection, critically analysing and interpreting data collected and complete a sustained piece of independent consultancy intellectual project

LO4 Present a sound recommendation and solution to resolve complex business and/or management problems within the core areas of hospitality

2.3 Learning and teaching activities

This will comprise: Give examples of the types of learning and teaching activity used within the unit. Scheduled learning activities include:

  • Lectures
  • Seminars
  • Tutorials

The independent learning opportunities include:

  • Reading the recommended essential textbook.
  • Accessing the material posted on my UCA
  • Preparation for Tutorials and seminars
  • Self Directed Study

2.4 Expected study time

Activity

Hours

Overall percentage of total

Scheduled teaching

44

11%

Guided Independent Study

356

89%

Placement / Year Abroad

0

%

Total

400

100%

4. Unit Content and Design

4.1 Planned Term Dates:

Please note these dates are correct at time of publication

4.2 Scheme of Work (SOW)

Unit is in only one tem

October Autumn Term 1

Week

Session Theme and Description

Reading or tasks to

complete/prepare (if relevant)

1

including Key terminology, Definitions (supply and demand side), Nature of Tourism, Sectors

Introduction and welcome into

the unit of Hospitality Management.

 

of the tourism industry, Structure of the tourism industry (IC), Identify Tourism Stakeholders, The travel experience and Motivations for travel

Workshop – example based – Economic Contribution

 

2

Tourism Destinations, Macro environment, Tourism    and    Hospitality    from    a    Global perspective

Workshop – Assignment Based

Group activities to breakdown definitions and market structures of the Tourism and Hospitality industry.

3

Revenue Management Front of House

Case examples

Assignment workshop and breakdown of the learning outcomes.

4

Research Project & Planning Workshop – ABT

Application of idea generation and proposals for students to determine their area of research

5

Topic and Research Project Workshop – Example based

Application of idea generation and proposals for students to determine their area of research

6

Literature Review Workshop – Example based

Group activities to conduct and apply critical evaluation and reviews.

7

Research Design Workshop – Example based

Examples of research designs and application.

8

Quantitative Research Workshop – example based

Quantitative research application to students case examples

9

Research Methodology Example based

Build body of research and portfolio for presentation next week

10

Qualitative Data collection Workshop – Assignment based

Respond to feedback to complete body of work.

11

Assignment Support – Topic title and direction

Student Presentations CW1 –Formative feedback

February Term 2

Week

Session Theme and Description

Reading or tasks to complete/prepare (if relevant)

1

Assignment Support – Topic title and direction

Student Presentations CW1 –Formative feedback

2

Qualitative data analysis Workshop – Research Topic

Examples of quantitative methods including the mean, medium and mode and frequency models and data collection

3

Qualitative Research Methods

Examples of quantitative methods including standard deviation and coefficient of correlation

4

Writing Methodology

Methodology writing workshop and review of individual students work

5

Findings and review of Research Workshop – Research Topics

Methodology writing workshop and review of individual students work

6

Writing a Discussion Paper Workshop – Research Topics

Student workshop and review of writing their discussion papers.

7

Writing a Literature review Workshop

Review students work regarding their literature review

8

Writing the Abstract Workshop

Review and feedback one to one with students research

9

Writing Conclusions section Writing the Introduction chapter Workshop

Review and feedback one to one with students research

10

Assignment presentations

Summative feedback – student presentations

11

Assignment presentations

Summative feedback – student presentations

4.3 Session Required Reading

Recommended Reading

Essential

Lock, D. (2013) Project Management (9th Edition) London: Gower Publishing Ltd.

Sobel, A. (2009) All For One: 10 Strategies for Building Trusted Client Partnerships, Chichester: John Wiley and Sons.

Burtonshaw-Gunn, S. (2010) Essential Tools for Management Consulting: Tools, Models and Approaches for Clients and Consultants, Chichester: John Wiley and Sons.

Additional Resources

Medlik, R. and Ingram, S. (2016) The Business of Hotels. 4th ed. Oxford: Routledge Melissen, F. et al. (Eds) (2019) Hospitality Experience. Groningen: Noordhoff Uitgevers Unit Name: Hospitality Management Consultancy Project

SUGGESTED WEBSITES

-   www.hosco.com

-   www.visitbritain.org

-   www.ukhospitality.org.uk

-   www.instituteofhospitality.org

5. Assessment Details

 

Assessment Component List all separate components

 

Weigh­ting (%)

 

Typical Indicative Assessment Tasks Where the component comprises more than one assessment task

 

Assessment Type For each component double click in the box to see options. The options equate to the assessment

types in table A2

 

Word Count Approx. word count where applicable

Individual Oral assessment and presentation

 

20%

Individual Oral assessment and presentation –including questions

Oral assessment and presentation

10 minute Power Point presentation

Individual Project Portfolio

80%

Individual project Portfolio (including a Reflection)

Individual project Portfolio (including a

Reflection)

3000 (+ - 10%)

CRITERION

MAPS TO LEARNING OUTCOME

There should be at least one criterion against each learning outcome for the unit

 

Knowledge of:

Research-informed experiential marketing strategy.

LO1

 

Individual project portfolio

Understanding through application of:

Theories, concepts and tools to plan and deliver a Hospitality Management consultancy project

LO2

 

Individual project portfolio

Understanding through application of: Identification, analysis, evaluation and synthesis of a range of business research sources and methodologies

LO3

 

Individual Oral assessment and presentation, Technical and professional applied skills through: Deliver and communicate the design and finding of a business or management problem in hospitality industry and deliver the recommendations and solution to resolve the complex issue

LO4

5.1 Summary of assessment

Student ID:

X

 

Module Title:

X

 

Module Code: 000TH

Assessment Number:

Assessment X.

 

Assessment Type:

X

 

Assessment Word Count:

X (Headers/Table of Content//List of Figures/Tables/Appendices/Disclaimer (x) & List of References (x) Total x

Submission Date:

Module Title: Hospitality Management Consultancy Project

Module Code:

Assessment Type:

Coursework

Assessment Number:

1 & 2

Study Mode:

Full-time

Assessment criteria

Submission Date:

27/02/22

Submission Time:

20:00

Oral assessment and presentation

LO4

Submission Date:

27/02/22

Submission Time:

20:00

Individual project Portfolio (including a Reflection)

LO1, LO2, LO3, LO4


Title/Topic:

Think of your research title and topic…….after reading the question in the assignment.

Rationale/ Background:

Write the basis or foundation for this research............. read given scenario

in the assignment…..

 

 

Introduction

Introduce your topic.... and the way you will  carry out your research.... methods

Aim of the research

Write an aim of the research……

Objectives          of         the research

Set out a few objectives in order to reach your aim.

Research Questions

Or Hypothesize

 

Research Strategy Qualitative/Quantitative

What kind of research approach would you adopt? Qualitative vs. quantitative…describe

Primary/                            Secondary Research

How are you going to go about the research

Sources of Data

Outline secondary vs. primary data……sources.....

Population and Sampling

Determine population. What sampling method will you be using

……..discuss…..determine sample size....

Data collection methods

Questionnaire,     interviews     e.t.c…….which     one….?     Decide    with justification…

Literature      Review      800 words

Critical evaluation of your subject matter

Time plan and resources required

Your time plan….. start and finish date…. Resources needed..

Data Analysis

Mean, Mode, Medium, variation, standard deviation and coefficient of variation

Conclusions

What are your conclusions

Recommendations

What are your recommendations

References

Books, journals, internet, newspaper etc.......... lists

Unit Name: Hospitality Management Consultancy Project

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