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Assignment Briefs
11-26-2024
LO1 Explain the different types, sizes and scope of organizations.
Assignment Brief
Course
HND Business
Unit Number and Title
Unit 1: The Contemporary Business Environment
Academic Term
September - December2024
Module Leader
Unit Tutors
Student Support Lecturers
Assignment Title
Industry Analysis Factsheets
Issue Date
Formative Feedback Dates
Submission Date
Submission Formats
Factsheet Portfolio, Organigram and Essays
Submission Format – Portfolio of factsheets, organisational chart and a narrative essay
The submission is in the form of a portfolio of factsheets, an organisational chart (organigram) withan essay narrative. All work must be supported with research and referenced correctly using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. Please make sure you provide a cover page with your assignment brief and, ensure the following requirements are adhered to:
Font: Times New Roman
Font Size: 12
Line Spacing: 1.50
Font Colour: Black
The recommended word limit is 3000-5000 words
Unit Learning Outcomes
LO1 Explain the different types, sizes and scope of organizations.
LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to organizational structure.
Transferable skills and competencies developed
Proficiency in analytical skills to independently analysedata and draw conclusions.
Capability to offer information through the collection, analysis, and interpretation of data.
Creative thinking to present information and data in a clear and informative manner.
Digital proficiency, utilizing various software applications to visually convey information and data succinctly.
Effective communication in written, visual, and oral forms for efficient operation in the international business environment.
Vocational Scenario
Organisation:
Greater Anglia is a British train operating company owned as a joint venture by Transport UK Group and Mitsui & Co. It operates the East Anglia franchise, providing the commuter and intercity services from its terminus at London Liverpool Street to Essex, as well as many regional services throughout the East of England.
As of March 2023, the company fleet size was over 150 trains. Greater Anglia employs around 2700peoplenationally and operates 1300 services daily. The trains call at 150 stations with the company managing 134 of those. Passenger journeys for 2020/2021 totaled 19million. Therevenue earned by the company for that year exceeded £600 million.
Greater Anglia has been plagued with setbacks including operational delays, overcrowding at stations and old trains and part of the bid for the renewal of their franchise required an overhaul of their trains and operations.
The Strategic Planning team of Transport UK Group keeps the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the various companies in the Group and regions they operate. This is to ensure that “when you travel with us, or think of travelling with us, you should expect high standards of service throughout your journey experience.” (www.greateranglia.co.uk )
Role:
You are employed as a Junior Planning Officer for the Strategic Planning team. The team acts as a key partner to senior leaders, the executive team and the CEO. It provides an external perspective on the most critical strategic initiatives and pressing challenges facing the company. Your key roles include the following:
measuring business performance to compare actual data to forecasted values
executing market research projects and gathering intelligence on current industry, technology and consumer trends.
Assignment activity and guidance
You have been tasked with conducting critical analysis that focuses on the transportation industry in order to gain access to best practices from other high-performance train and other transport operating companies and, insight in to high-growth sectors.
You will present your analysis to your line manager for the management team. The analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the mapping of one of the highest-performing companies. Organisations to be considered will include public (other international andnational train operators), private train companies, local transport network including assisted transport, black cabs, Uber etc.).
You will present this industry analysis as a portfolio of factsheets, to include:
1) fact sheets giving an introduction to sub-sectors and explanation of the different types of public, private and voluntary organisations in the industry, the market size and the growth of the international business environment
2) fact sheets for three selected sub-sector organisation, with explanation of each of the chosen organisations, including background details of the organisation; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders; to show how they link to the products and services they supply.
And in an essay format,
3) You will also need to discuss the interrelationship between the different business functions ofone selected organisation and create an organisational chart to depict this.
You may also conduct an analysis toshow how the structure, size, and scope of different organizations link to the business objectives and products and services offered by the organization. You may also show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages
Submissionformat: Written Report
The submission is in the form of a report. All work must be supported with research and referenced correctly using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. Please make sure you provide a cover page with your assignment brief and the following requirements are met:
Font: Times New Roman
Font Size: 12
Line Spacing: 1.50
Font Colour: Black
The recommended word limit is 2000-3000 words
UnitLearning Outcomes
LO3 Use contemporary examples to demonstrate both the positive and negative influence/ impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Transferable skills and competencies developed
Analytical skills to conduct own analysis to drawconclusions.
Providinginformationbasedoncollation,analysis,andinterpretationofdata.
Creativethinkingforpresentinginformationanddatainasimplifiedandinformative manner.
Digital skills, using different software applications to visually present information and dataconcisely.
Communicatingeffectivelyinallforms,written,visual,andoral,foroperatingefficiently intheinternationalbusinessenvironment.
Vocational Scenario
In your role as Junior Planning Officeryou have now been tasked with another project. Greater Anglia is looking to expand its train operations into poorly served areas of East of England.
You are asked to prepare a Report on the Business Environment in East of England. This report may be in any format you think suitable, but you must deal with all the issues or topics given below.
The Senior Management of the company will judge how useful your report is, and use it as part of the expansion strategy.
Assignment activity and guidance - Explain the different types, sizes and scope of organizations.
The project will require a PESTLE analysis to research the train-operating market, develop insights and predict future growth potential in new markets. The project will also involve SWOT analysis to determine Greater Anglia’s position in the marketplace and the potential opportunities for expansion of the services network while minimising risks and threats.
Your report will include the findings from an external and an internal review:
An analysis to identify positive and negative impacts of external factors and influences on train operating companies (include specific examples from different organisations)and, appropriately apply the PESTLE framework to support a detailed analysis of the macro environment of an organisation.
a SWOT analysisof Greater Anglia (or any other company in the Transport UK Group) to identify the organisation’s strengths and weaknesses, in order to provide insight in to their current position in the marketplace.
Explain how strengths and weaknesses are affected by external macrofactors.
You may apply SWOT/TOWS analysis and justify how they influence decision-making. Also critically evaluate the impacts that both macro factors and micro factors have on business objectives and decision-making
Recommended Resources
Please note that the resources listed may be used as a starting point in your research–the list is not exhaustive.
Textbooks
Burns, J. and Needle, D. (2023) Business in Context: An Introduction to Business and its Environment . 8th Ed. Andover, Hants: Cengage Learning EMEA
Morrison, J (2023) The Global Business Environment: Sustainability in the Balance. 6th Ed. London: Bloomsbury Publishing
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a Globalising World . 4th Ed. Oxford: Oxford University Press.
Worthington, I., Thompson, E. and Britton, C. (2023) TheBusiness Environment. 9th Ed. Harlow: Pearson
Websites
www.businessballs.com Business balls (General reference)
www.forbes.com Forbes (General reference)
www.ibtimes.com International Business Times (Business general reference)
www.ted.com TED (Videos on business and technology)
Links
This unit links to the following related units:
Unit 2: Marketing Processes and Planning
Unit 25: Global Business Environment
Unit 43: Business Strategy
Learning Outcomes and Assessment Criteria
Pass
Merit
Distinction
LO1 Explain the different types, size and scope of organisations
LO1 and LO2
D1 Provide critical analysis of the complexities of different organisations and structures.
P1 Explain different types and purposes of organisations; public, private, and voluntary sectors and legal structures.
P2 Explain the size and scope of a range of different types of organisations.
M1 Analyse how the structure, size, and scope of different organisations link to the business objectives and products and services offered by theorganisation.
LO2 Discuss the interrelationship of the various functions within an organization and how they link to the organisational structure
P3 Discuss the relationship between different organisational functions and how they link to organisational objectives and structure.
M2 Analyse the interrelationships between organisational functions and the impact these can have on organisational structure.
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
LO3 and LO4
D2 Critically evaluate the impacts that both macro- and micro factors have on business objectives and decision-making.
P4 Identify the positive and negative impacts the macro environment has on business operations, supported by specific examples.
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro environment in anorganisation.
LO4 Determinetheinternalstrengthsandweaknessesofspecific businessesandtheirinterrelationshipwithexternalmacrofactors
P5 Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses.
P6 Explain how strengths and weaknesses interrelate with external macro factors
M4 Apply appropriate SWOT/TOWS analysis and justify how they influence decision-making.
Example Answer According to the Case Provided
Greater Anglia is a British train operating company owned as a joint venture by Transport UK Group and Mitsui & Co. It operates the East Anglia franchise, providing the commuter and intercity services from its terminus at London Liverpool Street to Essex, as well as many regional services throughout the East of England.
As of March 2023, the company fleet size was over 150 trains. Greater Anglia employs around 2700peoplenationally and operates 1300 services daily. The trains call at 150 stations with the company managing 134 of those. Passenger journeys for 2020/2021 totaled 19million. Therevenue earned by the company for that year exceeded £600 million.
Greater Anglia has been plagued with setbacks including operational delays, overcrowding at stations and old trains and part of the bid for the renewal of their franchise required an overhaul of their trains and operations.
The Strategic Planning team of Transport UK Group keeps the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the various companies in the Group and regions they operate. This is to ensure that “when you travel with us, or think of travelling with us, you should expect high standards of service throughout your journey experience.” (www.greateranglia.co.uk )
Role:
You are employed as a Junior Planning Officer for the Strategic Planning team. The team acts as a key partner to senior leaders, the executive team and the CEO. It provides an external perspective on the most critical strategic initiatives and pressing challenges facing the company. Your key roles include the following:
measuring business performance to compare actual data to forecasted values
executing market research projects and gathering intelligence on current industry, technology and consumer trends.
LO1 Explain the different types, sizes and scope of organizations.
Factsheet: Introduction to Sub-Sectors in the Transportation Industry
Sub-Sectors Overview
The transportation industry encompasses several sub-sectors that provide essential mobility services for passengers and goods. The main sub-sectors include public , private , and voluntary organisations, each playing distinct roles in ensuring the smooth operation of local, national, and international transport systems.
Public Sector Organisations
Public sector organisations in transportation are typically owned and operated by government entities to provide accessible and affordable services. They often aim to achieve social objectives, such as reducing congestion, connecting rural areas, and offering services to underserved communities.
Examples in Rail Transport :
Greater Anglia operates as part of the East Anglia rail franchise under a joint public-private ownership model. It serves commuters, intercity travellers, and regional passengers.
Internationally, Deutsche Bahn (Germany) and SNCF (France) operate under state ownership, offering nationwide rail services.
Market Size and Growth : The UK rail industry contributed approximately £36 billion to the economy in 2021, driven by increased passenger journeys post-pandemic. The global rail market is projected to grow at a 4.1% CAGR , reaching £760 billion by 2026 , fueled by urbanisation and environmental concerns.
Key Features :
Funded by taxes or government subsidies.
Focus on social welfare and connectivity over profit.
Challenges include balancing budgets and meeting sustainability goals.
Private Sector Organisations
Private transportation companies aim to deliver efficient, customer-focused services while generating profits. These companies often invest in innovation and technology to remain competitive.
Examples :
Train Operating Companies (TOCs) in the UK, such as Avanti West Coast and LNER, operate under franchises or direct awards.
In road transport, Uber offers on-demand ride-hailing services internationally.
Black cabs remain a staple in urban settings, particularly in cities like London.
Market Size and Growth : Globally, private transport companies dominate the mobility market, which is valued at over £4 trillion . The ride-hailing market alone is expected to grow to £250 billion by 2030, driven by digitalisation.
Key Features :
Operates independently or under government contracts.
Highly competitive and profit-driven.
Challenges include adapting to regulatory changes and consumer expectations.
Voluntary Sector Organisations
Voluntary sector organisations contribute to the transportation industry by supporting underserved areas or providing specialised services. These are often non-profits or community groups.
Continued...
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