Order this Assignment Now: £129 VALID THRU: 17-Oct-2024
Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.
MGTM02 International Business in Context
Assignment Brief
Introduction:
This module is assessed by an individual Written Case Study Analysis (Report).
Module Learning Outcomes
By the end of this module successful students will be able to do the following:
Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.
Evaluate the challenges faced by live organisations conducting business internationally and recommend evidence-based solutions to these challenges.
Demonstrate digital competency in developing sustainable international business strategies.
Assessment 1 (100% weighting) Individual coursework
Your individual written Case Study Analysis Report will present your critical thinking on a multinational firm’s operation in a specific market (country), identifying the key international business issues faced by the firm in that geographic context. You are free in the selection of the company. The word count should be no more than 3000 words (+ appendices).
Your critical analysis of the chosen firm needs to include the following:
Your analysis must draw on relevant concepts and frameworks covered in the course. You must use the Institution-Based view and the Resource-Based View of IB as your main theoretical framework in your analysis in addition to any other relevant theories/ frameworks.
The identification and careful analysis of the critical strategic issues of the firm’s IB operation in a particular market.
The identification and discussion of crucial implications and insights for the firm’s international operation (your recommendations)
Discussion on the limitations of your recommendations.
Please note:
All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’, which are provided as an Appendix in your Programme Handbook. I encourage you to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.
You must submit an electronic copy of the coursework in pdf format or Microsoft Word file on CANVAS before the appointed date/time.
Assessment Criteria
The assessment will focus on the level of ANALYSIS carried out. The application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’.
Academic Rigour
your ability to isolate the key international business issues.
the coherence and depth of the analysis of those issues.
the ability to analyse the strategic context within which companies operates.
the ability to critically review and evaluate strategic decisions made by companies, your recommendations and its limitations.
Methodology
the use of relevant evidence, from material provided (Canvas) and personal research to support any statements made.
the appropriateness of the methods used, and theoretical models and frameworks applied.
the breadth and depth of research undertaken.
Evaluation of data.
the ability to make sound recommendations or conclusions arising from the analysis.
the ability to be critical of your recommendations.
the soundness of arguments put forward.
Presentation
the summary of arguments
report layout and format
use of illustrative material and evidence to support arguments.
the appropriateness of length
the quantity and accuracy of referencing
Generic Assessment Criteria
Categories
Grade
Relevance
Knowledge
Analysis
Argument and Structure
Critical Evaluation
Presentation
Reference to Literature
P
a s s
86 –
100%
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
76-85%
The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality.
70 –
75%
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
60 –
69%
Directly relevant to the requirements of the assessment
A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein
Comprehensive analysis - clear and orderly presentation
Well supported, focussed argument which is clear and logically structured.
Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice.
Well written, with standard spelling and grammar, in a readable style with acceptable format
Critical appraisal of up-to- date and/or appropriate literature. Recognition of different perspectives.
Very good use of a wide range of sophisticated source material.
50 –
59%
Some attempt to address the requirements of the assessment: may drift away from this in less focused passages
Adequate knowledge of a fair range of relevant material, with intermittent evidence of an
Significant analytical treatment which has a clear purpose
Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)
May contain some distinctive or independent thinking; may begin to formulate an independent position
Competently written, with only minor lapses from standard grammar, with acceptable format
Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library
appreciation of its significance
in relation to theory and/or practice.
texts. Competent use of source material.
40 –
49%
Some correlation with the requirements of the assessment but there are instances of irrelevance
Basic understanding of the subject but addressing a limited range of material
Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose
Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms
Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic
A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader
Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point.
F
a i l
35 –
39%
Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms
A limited understanding of a narrow range of material
Largely descriptive or narrative, with little evidence of analysis
A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence
Some evidence of a view starting to be formed but mainly derivative.
Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style
Barely adequate use of literature. Over reliance on material provided by the tutor.
The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration.
30 –
34%
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.
15-29%
The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
0-14%
The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.
Source: AQH-F6-15 Guidelines on Generic Assessment Criteria
Order this Assignment Now:£129
100% Plagiarism Free & Custom Written, Tailored to your instructions
