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Explain the role of marketing and how it interrelates with other business units of an organisation.
Unit 2: Marketing Process Planning
BTEC HIgher National Diploma (HND) in Business (RQF)
Unit and Title Number
Marketing Process Planning Unit (02)
Unit RQF level/Code
Level 4: A/618/5033
Module Tutor Name/email
Assignment set date
Assignment Brief Code
(J-A 2022) RQFBM-MPP02- 008V2
Student name and ID
Is this a first sub mission
Is this a Referral Submission
Learner’s Statement of Authenticity
I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising.
Complete and copy this page and add it as the front sheet to your online submission
DEADLINES FOR HND’s JAN 2022 TO APR 2022 SEMESTER
Formative assessment Dropbox opens in week 6 (teachers can prepone this date, if they wish to)
Formative assessment Dropbox closes in week 8
Teachers may extend this date by one week depending on the class progress.
FORMATIVE FEEDBACK TO BE COMPLETED BY
Students will have at least one week to work on teachers’ feedback.
Final SUBMISSION (not for Research Project) box opens on
Final SUBMISSION box closes on [multiple submissions allowed on final box].
For Apr 20 students and Apr 21 students (both A and B): Teacher’s result submission deadline (submission of result excel sheets, observation records, exam answer sheets, portfolios etc. with proper comments and grades on Moodle): IV for these students needs to be completed by 17/04/2022, as they need to apply for the Top up/progress to 2
nd year. Mr. Jaquan to put post date for these 2 cohorts as 17/04/2022, 23:59 hours.
For all remaining classes: Teacher’s result submission deadline (submission of result excel sheets, observation records, exam answer sheets, portfolios etc. with proper comments and grades on Moodle) Teachers to leave their name and date below the feedback on Moodle.
Internal Verification completion date of the remaining cohorts. Mr. Jaquan to put this date as post date for these 2 cohorts 23:59 hours.
Referral Dropbox will open (for internal purposes only) from:
Note for the students: If you (a student) get a referral in your 1 st submission, please repair it and email it to the College Admin who will forward it to the concerned teacher. The email address is email@example.com
18/04/2022 [only admin staff can upload the referral work after taking approval from the teachers]
Referral Dropbox closes on:
Referral result deadline for teachers:
Ongoing- within 2 weeks of submission but could be late if IVs take it as a sample.
Students to note: No Term Break, maximum 2 chances to clear the modules. If any module is not cleared in the 1 st submission (which is to be submitted within the final submission date), it will not be eligible for a Merit or Distinction. The grades declared by the College are not final until approved by the Pearson EXTERNAL EXAMINER
Introduction Unit 2: Marketing Process Planning
This unit is designed to introduce students to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learn about the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.
The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.
By the end of this unit a student will be able to:
1. Explain the role of marketing and how it interrelates with other business units of an organisation.
2. Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
3. Produce a marketing plan for an organisation that meets marketing objectives.
4. Develop a media plan to support a marketing campaign for an organisation.
This submission will be in the form of an individual report.
The recommended length of this submission is
3500 words, although you will not be penalised for exceeding the recommended length.
Where appropriate, learning theory and additional research must be used, and referenced according to the Harvard Referencing system. The work must include a bibliography for all referenced work using the Harvard referencing system.
Assignment Brief and Guidance Unit 2: Marketing Process Planning
Scenario and Activity:
It is becoming inceasingly important for marketers to consider a strategic marketing plan as the roadmap to promote and grow their business. They are able to understand their customers better, the competitors and their strategies, and their own capabilities. The knowlwdge will inform the marketing decisions relevant for growth with respect to the integration of the marketing mix and an integrated multimedia plan.
You have recently been employed by a marketing department of a leading UK organisation as a marketing manager (
Any organisation of your choice) and your first set of actions would be to:
Critically analyse the internal and external marketing environment in which your organisation operates, the roles of marketing, and the interrelationships that exists between the roles, responsibilities and the marketing function of the organisation in the context of marketing environment. You must provide a valid and logical justification for the interrelationships.
You must now produce a strategic marketing plan that integrates the extended marketing mix and measures the achievement of marketing objectives within key performance indicators.
To inform this plan, you should first evaluate strategies and approaches to the marketing mix in achieving overall business objectives which will include a comparison with a business in the same sector of how the organisations apply the marketing mix to the marketing planning process.
Sequel to your marketing plan,
develop a valid and justified integrated marketing multimedia plan that helps to meet the marketing objectives of the chosen organisation using quantitative and qualitative criteria. Explain the role of marketing and how it interrelates with other business units of an organisation.
Learning Outcomes and Assessment Criteria
Achievement of a pass grade
A pass grade is achieved by meeting all the requirements defined in the PASS assessment criteria for each individual unit.
Achievement of a merit grade
All the PASS assessment criteria and MERIT grade criteria need to be completed within a unit to achieve a merit grade.
Achievement of a distinction grade
All the PASS assessment criteria, MERIT and DISTINCTION criteria must be completed within a unit to achieve a distinction grade. Unit 2: Marketing Process Planning
ALL GRADES ARE PROVISIONAL UNTIL INTERNALLY VERIFIED AND UNTIL EXTERNALLY CERTIFIED BY EDEXCEL.
THIS MEANS THAT A GRADE CAN BE CHANGED AT ANY POINT UNTIL EDEXCEL CERTIFIES IT
As per Pearson policy, you are only allowed two submissions per module. One for final submission and another one for referral. Failure to achieve a grade pass after a second submission will result in you having to repeat the module in the next term.
Any re-submission or late submission (unless authorised due to mitigating circumstances) will be capped at a PASS grade only.
Specification of Assessments
Present your work in one business report style which should include table of contents In text references
foot or end notes and appendices if any
Include the reference code of this assignment on your assignment submission front page.
Your signature to certify it authenticity
Ensure the following information is in the footer on every page: Your name and college ID number Explain the role of marketing and how it interrelates with other business units of an organisation.
The production date of your submission
The code number of your assignment brief
The page number at the bottom right-hand side.
Spell-check the document and make sure there are no grammatical errors.
Complete all the tasks.
Produce clear specific reasoning and arguments in support of your answers.
Submit your work in a single work processed document covering all Learning Outcomes as stated in the each of the task. You must include a bibliography at the end to show where your information was sourced.
Your sources must be identified using the
Harvard referencing system. The words used in your bibliography will not be included in your word count.
If an extension is necessary for a valid reason, requests must me made in writting using a course work extension request form to the head of department. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context, the definition and scope of plagiarism are presented below:
‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include
the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;
the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;
unacknowledged quotation of phrases from another’s work; Explain the role of marketing and how it interrelates with other business units of an organisation.
The deliberate and detailed presentation of another’s concept as one’s own.’ Unit 2: Marketing Process Planning
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.
‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own.’ (’Carroll, J and Appleton, J. (2001) Plagiarism – A Good Practice Guide. Oxford Brookes University/JISC, Oxford)
All work for assessment must be submitted with a Turnitin Report on plagiarism. The Maximum Turnitin score admissible is 15% (after deduction of 1% & 2% records). Assignments with more that this 15% score will be automatically referred for reworking and resubmission.
Any student might be called to seat through a viva with the lecturer to confirm any parts of the module through an interview which will then form part of the summative assessment.
To access any feedback (formative/summative) you will have to access Moodle and open your assignment. You will have to click on the blue comment box in the righthand side and the feedback will appear within the text. You might have to click on the blue bubbles to see the feedback.
Assignment Resubmission Poliy
A Resubmission is any work handed in for final assessment a second time.
The Final Deadline is the date on which the whole assignment must be completed and submitted (usually in week 12 at the end of the semester).
Work submitted To be Resubmitted
1 Referred after Final Deadline Two weeks after the final deadline
2 Missed Final Deadline End of next semester
3 Missed formative assessment(s) and. End of next semester Referred after Final Deadline
GROUCUTT, J. and HOPKINS, C. (2015)
Marketing (Business Briefings). London: Palgrave Macmillan.
JOBBER, D. and CHADWICK, F. (2019)
Principles and Practice of Marketing. 9th Ed. Maidenhead: McGraw-Hill.
KOTLER, P. and ARMSTRONG, G. (2016)
Principles of Marketing.7th Ed London: Pearson.
MCDONALD, M. and WILSON, H. (2016)
Marketing Plans: How to Prepare Them, How to Use Them. 8th Ed. Chichester: John Riley and Sons.
Chartered Institute of Marketing
New and industry articles
Unit 2: Marketing Process Planning