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11-24-2024
LO1. Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.
MBA7066 Innovation and Entreprenuership 2024-2025
ASSESSMENT BRIEF ( Online )
Assessment Number
AS1
Assessment Type (and weighting)
Portfolio - 5000 words (100%)
Assessment Name
New Venture Business Plan
Assessment Submission Date
Learning Outcomes Assessed:
LO1 . Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.
LO2 . Critically evaluate market opportunities, technology developments, and available resources, including sources of capital, and synthesise findings to support innovative value propositions and new ventures.
LO3. Identify and critically evaluate and interrelate stakeholder interests and key risks, including financial, commercial, technical, and legal risks, in the context of a new venture, and propose and justify strategies for managing these complex issues.
LO4 . Develop a cogent and justified a business plan for a new venture to respond to an evidenced-based market opportunity support by a critical analysis of key risks and key stakeholder interests.
Use of Generative Artificial Intelligence (GAI) Applications in this Assessment
AI Status
Application
Notes
Category B
GAI can be used to assist you with the assessment.
You can use ChatGPT or any GAI for task 3 and task 4.
Grammar and/or spell checkers may be used to correct individual words and sentences.
Task 3 - You can use ChatGPT to perform the steps or generate the template using any one of the three models of stakeholder’s analysis, namely, Mendelow’s model, Salience Model, and RACI matrix model. But the content discussion must be your own relevant to your chosen new venture.
Task 3 - You can also use ChatGPT in the risk analysis to perform the steps or use the risk matrix chat. But the content discussion must be in your own words, relevant to your chosen new venture.
Task 4 - You can use ChatGPT to generate steps or template for any one of the three models from Business Canvas Model, Hybrid Model and Social Business mode to develop your strategy.
ChatGPT or GAI is only allowed to generate steps for task 3 and task 4. But content discussion is not allowed using ChatGPT or any GAI. The content should be contextualised to your chosen new venture in your own words support by relevant referencing ( and in-text citation)
Any GAI generated content which is presented as your own original work and is not acknowledged will be assessed for academic misconduct.
Assessment Task:
Scenario:
Celebrating a major mark this year, Northern Powerhouse Investment Fund (NPIF) has provided over £1bn of direct and private sector co-investment to new and growing enterprises in the world. Realizing the need to enhance innovation for climate change and sustainable development, the NPIF has opened a new fund for green/sustainable innovations. This initiative will be aimed primarily at encouraging innovativeness and business creation and development within areas such as sustainability, renewable energy, environmental-friendly or eco-friendly products, and minimisation of carbon footprint, which are critical to meeting the climate change goals of the world.
In this line, the NPIF has set aside £150 million for this purpose, to finance greener and sustainable innovations during start-up or in early stages of operation. NPIF is ready to invest in each project such as sustainability, renewable energy, environmental-friendly or eco-friendly products, Social Innovation, Fintech and minimisation of carbon footprint with a total funding of up to £750,000.
Source: (Northern Powerhouse Investment Fund, 2024 )
To qualify for this funding, you must:
Propose a strategy for a new Social Enterprise venture supported by evidence-based market opportunity, stake-holder analysis, risk analysis and meet the above conditions of NPIF to secure the £750,000 funding.
The business development plan portfolio has two parts - Part 1 and Part 2.
Part 1 should be completed before the 5th week.
Part 1 needs to be approved by the tutor/lecturer before students can proceed with Part 2.
Part 1 - Pitch (Presentation 10 minutes ) – Formative assessment
Pitch for the new venture presented in the class and approved by lecturer (Power Point presentation - 10 minutes)
The PowerPoint should include a) Context of new social venture in your chosen area b) evidence-based critical analysis in support of your new venture c) identify the relevant stakeholders, risks and resources required.
Part 2 – Business Development Plan - Report (5000 words) Summative Assessment
Produce a 5000-word Business Development plan for your four tasks of the chosen Social Enterprise and ensure you include an Executive Summary at the beginning (300 words ).
Task 1 . Introduction - Critically evaluate Social Entrepreneurship as part of Innovation and Entrepreneurial thinking ( 300 words).
Task 2 - Introduce your chosen new venture (approved during Presentation) by justifying the mission and vision. A critical analysis of evidence-based market opportunity. Analysis should be supported by facts and figures. Additionally synthesise findings to support innovative value proposition for the new venture. Moreover, include a critical evaluation of resource implications for the chosen new venture (2000 words) .
Task 3. Critically evaluate stakeholders’ analysis and risk analysis related to your new venture.
For stakeholders’ analysis select any one of the three models from Mendelow’s model, Salience Model, RACI matrix model, apply the selected model to your stakeholder’s analysis and justify the selection of the model. While performing the risk analysis, ensure you cover financial, commercial, technical, and legal risks using risk matrix chart (1500 words).
You can use AI for this task3 to generate steps / template of the models for stakeholder analysis and risk analysis matrix. However, the content discussion should be your own in the context of your chosen new venture with relevant references.
Task 4. Develop and Justify your strategy for the new venture using any one of these three models from Business Canvas Model, Hybrid Model and Social Business model or any other appropriate model you select justifying the suitability of the chosen model ( 700 words)
You can use AI for this task4 to generate steps / template of the three models or any other model you select for your strategy. However, the content discussion should be your own in the context of your chosen new venture with relevant references.
Task 5: Conclusion ( 200 words )
Reference List (Not included in word count)
Appendix (Not included in the word count)
PowerPoint Slides from Part 1 (Not included in the word count)
Important information
Declaration: At the beginning of the assessment, you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment.
In your appendix, please enclose the screen shots of the prompts.
Level HE7 - It is expected that the Reference List will contain between fifteen to twenty sources . As a MINIMUM the Reference List should include four refereed academic journals and five academic books .
Citations and references should follow the Harvard Referencing System: see https://www.bolton.ac.uk/leaponline/My-Academic-Development/My-Writing-Techniques/Referencing/Level-2/Harvard-Referencing.aspx .
Specific Assessment Criteria/Marking Scheme:
Appendix A - Provides a rubric identifying specific assessment criteria (rubric) for the elements identified in the proforma feedback sheet.
Appendix A – Specific Assessment Criteria (Rubric)
Exceptional
85-100%
Excellent
70-84%
Good
60-69%
Satisfactory
50-59%
Borderline Fail
45-49%
Fail
Below 45%
Executive Summary and Introduction to Social Enterprise 15%
Outstanding ES. Demonstrates an exceptional breadth and depth of knowledge and understanding of theory and practice on social enterprise
Excellent ES. Demonstrates an excellent breadth and depth of knowledge and understanding of theory and practice on social enterprise.
A very good ES. Demonstrates a thorough breadth and depth of knowledge and understanding of theory and practice on social enterprise
Satisfactory ES. Demonstrates a sufficient breadth and depth of knowledge and understanding of theory and practice on social enterprise.
ES does not reflect the report. Some omissions evident in knowledge and understanding of theory and practice on social enterprise
ES does not reflect the report. Demonstrates inadequate knowledge and understanding of theory and practice on social enterprise.
Entrepreneurial thinking, Market Opportunity Evaluation and Value proposition of the
New business venture (30%)
Holistic critical review of the new venture idea. Report sections outlined and interrelated. Critical synthesis of market opportunities, technology developments, and available resources, including sources of capital
Synthesised findings to support innovative value propositions in the new ventures Clear justification of models supported by brief critical review of alternatives.
Succinct critical review of the new venture idea. Critical evaluation of market opportunities, technology developments, and available resources, including sources of capital.
Synthesised findings to support innovative value propositions in the new ventures drawn from high quality sources. Clear justification of models. supported by summary review of alternatives.
Summary of review of the new venture idea. Good overview and justification of market opportunities, technology developments, and available resources, including sources of capital.
Good analysis to support innovative value propositions in the new ventures
Coherent outline of the new venture idea. Outline of report sections. Coherent discussion on market opportunities, technology developments, and available resources, including sources of capital.
Explanations on innovative value propositions in the new ventures. Further critical analysis and justification of models chosen would strengthen.
Limited or superficial treatment of new venture idea. Report sections not linked clearly. Discussion missing or incomplete on market opportunities, technology developments, and available resources, including sources of capital.
Few, if any alternatives considered.
Weak justification of new venture idea and missed some of the sections of the report. Discussion of models is superficial and lacks critical engagement; some of the models may be irrelevant. Justification of market opportunities, technology developments, and available resources, including sources of capital is missing. No alternatives considered.
Stakeholders and Risk Analysis (25%)
Insightful, holistic critical analysis; of Stakeholders interests, strategies and different types of risk
Integrated critical analysis; of Stakeholders interests, strategies and different types of risk
Effective critical analysis; of Stakeholders interests, strategies, and different types of risk
Strong analysis, of Stakeholders interests, strategies and different types of risk
Application of models is incomplete, and analysis of Stakeholders interests, strategies and different types of risk is limited.
Key elements may be missing or incomplete. For example, analysis is lacking; the model(s) are used descriptively rather than for analysis, e.g., of Stakeholders interests, strategies, and different types of risk
Strategy development and conclusion (15%)
Holistic, critical review of Strategy development and Valid proposed strategy for developing the new venture
Succinct, critical review of Strategy development and Valid proposed strategy for developing the new venture
Strategies applied were critically reviewed and their effectiveness related to the strategy development.
Strategies applied were satisfactorily reviewed and their effectiveness related to the strategy development.
Limited review of Strategies applied, and their effectiveness related to the strategy development.
Key elements of strategy development and weak justification of the proposed strategy
Format, Structure and Referencing (10%)
Coherently articulated and logically structured the business plan and an appropriate format is used.
For the most part coherently articulated and logically structured the business plan and mostly followed the appropriate format
Adequate attempt at articulation and logical structure of the business plan and an acceptable format used.
Limited attempt at articulation and problems with structure of the business plan. Some formatting errors. Some of the sources may be a little outdated.
Poorly structured. Lack of articulation of the business plan. Format deficient and sources may be a little outdated.
Unstructured the business plan. Lack of articulation.
Format deficient. Limited engagement with appropriate literature: sources are dated and/or of poor quality.
Conclusion ( 5%)
Conclusion well developed and show some originality. They form an integrated part of the overall argument and/or discussion, reflecting a strong grasp of theory and/or evidence and/or literature and appropriate forms of conceptualisation.
Conclusions well developed and analytical. They are thoroughly grounded in theory and/or evidence and/or literature and use appropriate forms of conceptualisation, forming a clear part of overall argument and/or discussion.
Conclusions show some development and critical insight, and relate clearly and logically to evidence and/or theory and/or literature.
Sound conclusions are drawn which are clearly derived from evidence and/or theory and/or literature.
Adequate conclusions are drawn which are derived from limited understanding of evidence and/or theory and/or literature.
Limited or ineffective attempt to draw together arguments. Critically evaluate Social Entrepreneurship as part of Innovation and Entrepreneurial thinking.
Sample Answer
LO1 . Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.
Critically evaluate Social Entrepreneurship as part of Innovation and Entrepreneurial thinking
A Strategy for a New Social Enterprise Venture: Green Hive Innovations
Executive Summary
Green Hive Innovations aims to address climate change and support sustainable development through a social enterprise model. The enterprise will focus on producing eco-friendly household cleaning products using biodegradable ingredients and zero-waste packaging. By leveraging innovation and entrepreneurial thinking, Green Hive Innovations aligns with the Northern Powerhouse Investment Fund`s (NPIF) objective to promote sustainability and minimise the carbon footprint. This proposal outlines the market opportunity, stakeholder analysis, and risk evaluation while presenting a robust strategy for securing £750,000 funding.
1. Proposed Venture
Green Hive Innovations seeks to disrupt the cleaning product market by introducing biodegradable products in reusable or compostable packaging. The venture’s mission is twofold: reducing plastic pollution and promoting environmentally friendly consumer habits.
2. Market Opportunity
2.1 Market Overview
The global market for sustainable household products is valued at approximately $34 billion and is projected to grow at a CAGR of 7.5% by 2030. In the UK, consumers increasingly favour sustainable goods, with 82% of buyers willing to pay more for eco-friendly alternatives (Statista, 2024).
2.2 Problem Identification
Traditional household cleaners often rely on harmful chemicals and single-use plastic, contributing significantly to pollution and environmental degradation.
2.3 Target Audience
Green Hive Innovations targets environmentally conscious households, particularly millennials and Gen Z, who prioritise sustainability. This demographic segment constitutes 41% of the UK`s population actively seeking eco-friendly solutions (YouGov, 2023).
3. Stakeholder Analysis
3.1 Internal Stakeholders
Founders and Employees : The core team will include product developers, marketing specialists, and sustainability experts.
Continued...
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