10%
Title and Context of the Chosen Business Research Problem/Proposal
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Clear title and thorough evidence of a well-developed context with relevant research and good use of referencing to demonstrate and justify the choice of the topic
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Acceptable title and evidence of a well-presented context with good and relevant references to demonstrate and justify the choice of the topic
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A somewhat clear title with some evidence of context is provided to justify the choice of the topic. Even though superficial in many areas. The references are of mixed quality
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Provided some evidence of relevant research and context but the justification for the choice of the topic is largely limited and vague, with many references of poor quality
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Unclear title with Insufficient evidence of relevant research and context and a limited justification for the choice of the topic. The references are of largely poor quality
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Unclear title with no evidence of relevant research and context and a limited or no justification for the choice of the topic. The references are of largely poor quality
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20%
Identification of Research Problem/Gap in the body of Knowledge emanating from Literature review
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Comprehensive and outstanding evidence that demonstrates the problem identified or the gap in the body of knowledge emanating from the literature review
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Appropriate evidence that demonstrates the problem identified or the gap in the body of knowledge emanating from the literature review
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Satisfactory evidence that demonstrates the gap in the body of knowledge or the research problem identified. The conceptual framework could have been included or made clearer
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Insufficient evidence that demonstrates the gap in the body of knowledge or the research problem identified. The conceptual framework is absent
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Limited or no evidence is included that demonstrates the problem identified or the gap in the body of knowledge emanating from the literature review
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No evidence of research that demonstrates the problem identified or the gap in the body of knowledge emanating from the literature review
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20%
Research Methods and Conceptual Framework
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The poster demonstrates a comprehensive and outstanding understanding of the application of research methods and evidence of an outline of a conceptual framework for the research
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The Poster demonstrates a clear and appropriate understanding of the application of research methods and evidence of an outline of a conceptual framework for the research
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The Poster demonstrates Satisfactory understanding of the application of research methods and evidence of an outline of a conceptual framework for the research
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Insufficient understanding of the application of research methods and limited evidence of an outline of a conceptual framework for the research
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Limited understanding of the application of research methods. Evidence of an outline of the conceptual framework of the research in the poster is absent
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The understanding of the application of research methods and the evidence of an outline of the conceptual framework for the research in the poster is absent
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20%
Poster Design and Visual Elements
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Exceptionally organized poster with outstanding visual appeal. Visual elements are of the highest quality, enhancing comprehension, and are exceptionally clear and effective.
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Highly organized poster with strong visual appeal. Visual elements significantly enhance comprehension and are clear and effective.
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Well-organized poster with good visual appeal. Visual elements enhance comprehension and are mostly clear.
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Adequately organized poster with moderate visual appeal. Visual elements are generally clear but may benefit from improvements.
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Limited organization in the poster layout. Visual elements are somewhat disorganized and may hinder comprehension.
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Poorly organized poster with little or no visual appeal. Visual elements are confusing and hinder comprehension.
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20%
Quality of Explanation and Contentof the Poster
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It has an exceptional quality of explanation, showcasing outstanding articulation, pacing, and exceptional clarity. The explanation follows a flawless, well-structured, and highly coherent narrative.
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Strong quality of explanation, demonstrating clear articulation, excellent pacing, and high clarity. The explanation follows a well-structured and coherent narrative flow.
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Effective quality of explanation, withappropriate pacing, and good clarity. The narration flow of the poster follows a logical structure and is generally coherent.
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Adequate quality of explanationin the poster but with room for improvement. The narrative flow has a discernible structure but may lack coherence.
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Limited quality of explanation in the poster. The narrative flow lacks a clear and coherent structure.
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Ineffective explanation in the poster with significant difficulties in communicating the research idea on the poster. Narration flowlacks structure and coherence.
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10%
Professional Formatting References Language
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Excellent and
outstanding well-written Poster, with clear expressions and correct formatting. The spelling and the use of language are largely correct with a smooth flow of reading throughout. The reference is diverse and follows the appropriate referencing convention
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The poster is well drafted and demonstrates somewhat correct language usage with precise and concise statements within the text of the poster. Whilst there is some Adherence to the referencing conventions both in the text and the reference list, there are some errors in some parts.
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The poster is largely fair in terms of the Overall presentation, formatting, and spelling, though there is somewhat imprecise usage of language within the text of the poster. Adherence to the referencing conventions both in the text and the reference list is largely ignored
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The Poster is somewhat Poorly formatted, with imprecise language, and spelling-related mistakes. Adherence to the referencing conventions both in the text and the reference list was not followed all through
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The Poster is largely poor and limited in terms of the Overall presentation, formatting, spelling, and imprecise use of language. Adherence to the referencing conventions both in the text and the reference list is largely ignored
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The Poster is of poor quality in many areas and limited in terms of the Overall presentation, formatting, spelling, and imprecise use of language. Adherence to the referencing conventions both in the text and the reference list is largely ignored
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