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Assignment Briefs 02-06-2023

LO1 Understanding of Development of Contemporary tourism

`Module code and title:

Understanding the World of Tourism (BMTUWTSEP22)

Module leader:

 

Assignment No.

Assignment 1

Assessment weighting:

50%

Submission time and date:

Before 14.00 Hrs on Monday 27th of Feb 2023.

Target feedback time and date:

3 weeks from the date of final submission

Assignment Type

Individual Essay

Word count

1500 words

 

Assignment Overview

This assignment involves preparing a written essay on your Understanding of the World of Tourism.

This assignment will encourage the students to apply the learning from the module to a topic and will be submitted in form of an essay.

 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

L 01

Understanding of Development of Contemporary tourism

LO 3

Define and understand key tourism related concepts, including different types of tourist groups and their requirements

 

Assignment Task and Requirements

Write an essay explaining the development of contemporary tourism and analysing the travel motivational theories.

DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?

The submission of a written essay that discusses a topic using a wide variety of research materials (1,500 words excluding references).

Throughout the module you will be examining a variety of tourism issues through the use of a variety of research materials.

  1. Explain the development of contemporary tourism
  2. Explain the travel motivations with Push and pull factors, Maslow’s Hierarchy and Plog’s theory (you must take examples and statistics related to the tourism arrivals in different categories and countries).

 This task will require you to include all the following:

  1. The major events of the history which contributed towards the development of contemporary tourism
  2. Explain and define the travel motivations

2.1  Explain Crompton’s theory of travel motivations (push and pull factors)

2.2  Explain Maslow’s Hierarchy and its relation to travel motivations

2.3  Explain Plog’s theory of travel motivations.

  1. You must include 10 references in CCCU-Harvard referencing style (Books, Journal articles and Websites) and direct and indirect in-text citations.

See attached grid for grade descriptors.

 

Assignment Guide and Format

Introduction (150 words) A suggested format would be to create an introduction which defines tourism and the tourism industry and outlines what you will cover in the rest of the essay.

You must include the title statement, 2/3 definitions of tourism and the essay structure.

The first section (400 words) Explain the development of contemporary tourism

The second section (800 words) Explain travel motivational theories

  • Define and explain the travel motivations
  • Explain Crompton’s theory of Pull and Push factors of tourism with examples and statistics
  • Explain Maslow’s Hierarchy related to Travel Motivations with examples and statistics
  • Explain the theory of Plog’s related to Travel Motivations with examples and statistics

Conclusion (150 words) Conclude the essay with your final thoughts/reiterate what you have discussed in the essay (do not add new information in this section/in-text citations).

Important:

  • You must reference all information used in the essay, using the CCCU-Harvard Referencing Guide. Give the full CCCU-Harvard reference in the reference page for each item used, and the correct Harvard ‘shortened’ reference (in-text citations) within the essay.
  • Include both direct and indirect citations from a wide variety of sources (you must refer to Books, Journal articles and Websites)
  • You MUST include all the references in the compulsory reading list. However, you won’t be penalised if you use additional resources on top of the 10 compulsory reading list below. LO1 Understanding of Development of Contemporary tourism
  • Make use of all relevant core texts and research items from within the module.
  • You must NOT include bullet points, numbering, table of contents, pictures, diagrams and headings/sub-headings in your essay. You only use PARAGRAPHS in your essay.
  • Your cover page would be the first page of your Essay.
    • Student-ID number
    • Module name
    • Tutor name
    • Academic year/group bubble
    • Word Count (excluding the references)

Referencing and research requirements

Please reference your work according to the Canterbury Harvard style guidance which you can access on Moodle.  

 

Compulsory Reading Resources:

 

  1. Cook, R. A. Hsu, C.H.C. and Taylor, L. L.  (2018) Tourism: The Business of Hospitality and Travel. 6th edn. London: Pearson.
  2. Fletcher, J. Fyall, A. Gilbert, D. and Wanhill, S. (2018) Tourism: Principles and Practice. 6th edn. Harlow: Pearson
  3. Sharma, S. (2021) Introduction to Tourism. New Delhi: SAGE Publications.
  4. Leiper, N. (1979) ‘The Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry’, Annals of Tourism Research, 6(4), pp. 390-407
  5. Lickorish, L (1997) An Introduction to Tourism. Guildford: Reed.
  6. Miller, Richard K. and Washington Kelli (2019) Travel and Tourism Market Research Handbook 2019-2020. 16th edn. Miramar: Richard K. Miller & Associates.
  7. UNESCO (2021) UNESCO Tourism Program. Available at: https://whc.unesco.org/uploads/activities/documents/activity-669-7.pdf (Accessed: 10 August 2021).
  8. Crompton, J. (1979) ‘Motivations for Pleasure Vacation’, Annals of Tourism Research 6(4), pp. 408-424
  9. Page, S. and Connell, J. (2009) Tourism A modern synthesis. Nashville: South-Western.
  10. UNWTO (2020) International Tourism Highlights 2020 Edition. Available at: https://www.e-unwto.org/doi/epdf/10.18111/9789284422456  (Accessed: 26 January 2023).

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 0

 

Submission details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

  • Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
  • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
  • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment
  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging that you have read and understood these regulations.

 

Submission date and time

This assignment should be submitted to Moodle before, 14.00 Hrs on Monday 27th of Feb 2023.

You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late submission (i.e., having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy).

Work submitted more than three working days after the deadline without a valid reason will not be accepted and will be recorded as 0% RN (refer, no work submitted).

For more information, please refer to: Student Handbook on Moodle.

Feedback and marks for this assignment will be available in three weeks from the deadline.

 

Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 4. Write an essay explaining the development of contemporary tourism and analysing the travel motivational theories. Explain the development of contemporary tourism. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures as well as exercising autonomy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of study or work.

A pass mark (40% or above) demonstrates achievement of all learning outcomes associated with the module assessment

 

Assessment category

Introductory knowledge and understanding of the basic underlying concepts and principles of the subject(s)

Cognitive and intellectual skills

 

Reading and referencing

Presentation, style and structure

Work that significantly exceeds the specified word limit may be penalized

Pass Mark

 

90%-100%

Excellent work showing flawless understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4. LO1 Understanding of Development of Contemporary tourism

 

Insightful and accurate interpretation and evaluation of information and ideas, based on an excellent application of the most appropriate skills, methods and procedures. Work shows full awareness of the nature of the area of study and different perspectives or approaches within it

Insightful and effective use of a carefully selected range of relevant reading. Consistently accurate application of referencing.

Exemplary presentation of work that is fluent and flawless throughout.

80%-89%

High quality work showing fluent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being fully prepared for study at Level 4.

 

Excellent interpretation and evaluation of information and ideas, employing highly appropriate skills, methods and procedures. Work shows strong awareness of the nature of the area of study and different perspectives or approaches within it

Consistent and balanced engagement with a refined selection of many types of relevant reading. Consistently accurate application of referencing.

Highly effective presentation of work that is coherently structured and clearly expressed throughout.

70% – 79%

Commendable work showing detailed understanding of the basic underlying concepts and principles of the subject(s), resulting in students being highly prepared for study at Level 4.

 

Effective interpretation and evaluation of information and ideas, showing effective use of appropriate skills, methods and procedures. Work shows well established awareness of the nature of the area of study and different perspectives or approaches within it.

Consistent engagement with a wide range of relevant reading. Consistently accurate application of referencing.

Well-formed presentation of work that is coherently structured and clearly expressed throughout.

 

60% – 69%

Work of solid quality showing competent and consistent understanding of the basic underlying concepts and principles of the subject(s), resulting in students being well prepared for study at Level 4.

 

Good interpretation and evaluation of information and ideas, using appropriate skills, methods and procedures. Work shows sound awareness of the nature of the area of study and different perspectives or approaches within it. 

Engagement with a wide range of relevant reading. Sound application of referencing, with no inaccuracies or inconsistencies.

Competent presentation of work in terms of structure and clarity of expression.

Level 3

Introductory knowledge

Cognitive and intellectual skills

 

Reading and referencing

Presentation, style and structure

Pass mark

50% – 59%

Adequate work showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being prepared for study at Level 4, but lacking depth and breadth.

Adequate interpretation and evaluation of information and ideas, largely using appropriate skills, methods and procedures. Work shows awareness of the nature of the area of study and an emerging awareness of different perspectives or approaches within it.

 

Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies.

Work is structured in a largely coherent manner and is for the most part clearly expressed.

40% – 49%

Simple factual approach showing understanding of the basic underlying concepts and principles of the subject(s), resulting in students being largely prepared for study at Level 4. Narrow or misguided selection of material, with elements missing or inaccurate.

 

A limited interpretation and evaluation of information and ideas, showing emerging awareness of the nature of the area of study and different perspectives or approaches within it, although not always logical or coherent and with inaccuracies.

Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing may show inaccuracies and/or inconsistencies.

Ordered presentation in which relevant ideas / concepts are reasonably expressed.

Marginal fail

35% – 39%

Work shows limited but fragmentary understanding of the basic underlying concepts and principles of the subject(s), for example through inaccuracies, inclusion of irrelevant material and/or absence of appropriate information.

Weak and at times flawed interpretation and evaluation of information and ideas, resulting in largely descriptive work that shows lack of awareness of the nature of the area of study and different perspectives or approaches within it.

 

Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing.

Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed.

 

Fail

20% – 34%

Unsatisfactory work showing weak and flawed understanding of the basic underlying concepts and principles of the subject(s), for example through serious inaccuracies, inclusion of a significant amount of irrelevant material and/or absence of appropriate information.

Very weak interpretation and evaluation of information and ideas, resulting in descriptive work that is often illogical, invalid or irrelevant. Little awareness of the nature of the area of study and no appreciation of different perspectives or approaches within it.

Limited evidence of reading and/or reliance on inappropriate sources. Limited engagement with taught elements. Very poor use of referencing.

Work is poorly presented in a disjointed and incoherent manner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style.

< 20%

Highly unsatisfactory work showing major gaps in understanding of the basic underlying concepts and principles of the subject(s). Inclusion of largely irrelevant material, absence of appropriate information and significant inaccuracies.

 

Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Minimal or no use of evidence to back up views, showing complete lack of awareness of the nature of the area of study and different perspectives or approaches within it.

No evidence of reading or engagement with taught elements. Absent or incoherent referencing.

Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style.

 

 

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